The Do's and Don'ts for Your Facebook Business Page

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The Do's and Don'ts for Your Facebook Business Page

  1. 1. The Do’s and Don’tsfor Your Facebook Business Page<br />
  2. 2. DO<br />Use Pages instead of Profiles for Businesses<br />
  3. 3. WHY?<br />
  4. 4. Pages provide analytics<br />
  5. 5. Pages provide analytics<br />Update fans on upcoming events or product releases<br />
  6. 6. Pages provide analytics<br />Update fans on upcoming events or product releases<br />Pages allow custom landing tabs<br />
  7. 7. Pages provide analytics<br />Update fans on upcoming events or product releases<br />Pages allow custom landing tabs<br />Run contests<br />
  8. 8. Pages provide analytics<br />Update fans on upcoming events or product releases<br />Pages allow custom landing tabs<br />Run contests<br />Create Facebook Ads for your business Page<br />
  9. 9. DO<br />Track your Facebook activity and analytics<br />
  10. 10. WHY?<br />
  11. 11. SET A GOAL<br />
  12. 12. SET A GOAL<br />“Let’s increase our fan base to over 1,000 by the next quarter.” <br />“Have 2-5 wall posts everyday and continue to engage with fans.”<br />“Run 3 contests this month.”<br />
  13. 13. Track the success of your campaigns<br />
  14. 14. Track the success of your campaigns<br />
  15. 15. Track the success of your campaigns<br />Which days were successful?<br />
  16. 16. Track the success of your campaigns<br />Which days were successful?<br />Which days were not?<br />
  17. 17. See who is listening <br />&<br />Discover your<br />target audiences <br />
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  19. 19.
  20. 20. DO<br />Post daily but with YOUR own voice<br />
  21. 21. Taken from Social Media Examiner<br />
  22. 22. Wall Post Checklist<br />Post 2-5 times a day<br />Post 80 characters or less<br />Thursdaysand Fridaysare the best engagement days – more people are on social media towards the end of the week<br />Post FULLlinks (no bitly, owly, etc.)<br />
  23. 23. Highest Traffic Window<br />10am – 4pm (eastern time)<br />7am – 1pm (western time)<br />
  24. 24. DON’T<br />Flip on a social media feed and expect positive results<br />
  25. 25. Example of what NOT to do<br />
  26. 26. Example of what NOT to do<br />Otherwise you will get this<br />
  27. 27. Example of what NOT to do<br />And this<br />Otherwise you will get this<br />
  28. 28. DON’T<br />Be sloppy! Fill in everything <br />
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  32. 32. DON’T<br />Post the following…<br />
  33. 33. Personal Information <br />Refrain from posting phone numbers, email addresses, addresses, or other personal information. <br />Draw a distinct line between personaland business<br />This happens more than you may think!! <br />
  34. 34. Only links<br />Don’t just post links of sites or blog posts. Mix it up!<br />Engage with fans, don’t be a machine…they’re not only there for information<br />Post quotes, photos, videos, contest promotions, or engage with fans<br />
  35. 35. Sales Pitches<br />Do NOTbe this guy on Facebook<br />Sales posts are annoying– let your fans’ interactions drive the sales<br />Post deals respectfully without clichés<br />
  36. 36. If you post any of these…<br />
  37. 37. If you post any of these…<br />Your Facebook business page will NOTdo well <br />
  38. 38. If you post any of these…<br />Your Facebook business page will NOTdo well <br />…and you will be hunted <br />down by cat police<br />
  39. 39.
  40. 40. Check us out on our website:<br />www.insideview.com<br />Or: <br />@InsideView<br />
  41. 41. Thank you for joining us. Good night!<br />Share with your friends!<br />

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