Relationships and the ability to form them – not simply reams of contact information – matter more than ever for those charged with closing deals. Research has shown that more than 90 percent of executives never even respond to cold-call sales or unsolicited emails. At the same time, more than 80 percent do engage when referred by a connection – whether through a friend, colleague, customer or industry peer. InsideView People Insights uncovers and delivers such effective connections to sales professionals, empowering remarkably more intelligent sales work that drives sales productivity and revenue.
"The biggest business impact comes from knowing how best to connect to prospects, what is top of mind for them and their business, and when you should pick up the phone."