InsideView success story Knowledge Lake
 

InsideView success story Knowledge Lake

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http://learnmore.insideview.com/Microsoft.html...

http://learnmore.insideview.com/Microsoft.html

“ With InsideView, we were able to replace two vendors with one solution that works much better. This has saved us thousands of dollars and provided an immediate return on investment. “

KnowledgeLake learned about InsideView during a conversation with another CRM vendor. After gathering more information and feedback, KnowledgeLake implemented a proof of concept for Sales to test the solution in a live environment. The feedback was very positive. In fact, the Sales team preferred InsideView over Hoovers which was also being used at the time.

“In addition to everything we needed to add, InsideView gave us what has become one of the most beneficial components of our CRM system—social sales intelligence,” said Barb Potter, Director of Marketing for KnowledgeLake.

“With InsideView, we were able to replace two vendors with one solution that works much better. This has saved us thousands of dollars and provided an immediate return on investment.”

InsideView is now deployed throughout KnowledgeLake’s entire Sales and Marketing departments.

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InsideView success story Knowledge Lake InsideView success story Knowledge Lake Document Transcript

  • “ With InsideView, we were able to replace two vendors with one solution that works much better. This has saved us thousands of dollars and provided an immediate return on investment. “ Barb Potter, Director of MarketingKnowledgeLake : Integration with Microsoft Dynamics CRMInsideView Success Story About KnowledgeLake KNOWLEDGELAKE Headquartered in St. Louis, Missouri, KnowledgeLake, Inc., is the market leader in ESSENTIALS Microsoft SharePoint ECM products and solutions. The company is a three-time • Company Size Microsoft Partner of the Year award winner and is recognized as the founder of the 2 million licensed users SharePoint document imaging marketplace in 2003. Built entirely within Microsoft in 35 countries SharePoint, KnowledgeLake products enable organizations of any size to standardize • Industry on SharePoint as a powerful content platform for building and deploying rich solutions Technology that satisfy many diverse business workloads. • InsideView Users 45 active users The Challenge • Sells to KnowledgeLake’s Microsoft Dynamics CRM system is implemented across its entire Organizations of any size organization to manage interactions with customers, clients, and prospects. It includes several best-of-breed third-party technologies for web intelligence and forms, email marketing, prospect list building, and lead scoring. While the CRM system made it easy to identify the right companies to target, it was difficult to find the decision“ The end result is that using makers within each organization. It was even harder to connect with them. InsideView we are able to speed the sales process and To solve these challenges, KnowledgeLake began looking for a solution that could close more business. ” integrate with its CRM system to help its Sales team target and engage with decision makers. To be effective, the solution needed to include current contact information, Barb Potter accurate email addresses, and a way to build industry-, departmental-, job-function, Director of Marketing and vertical-specific lists. KnowledgeLake
  • The Solution InsideView’s Impact KnowledgeLake learned about InsideView during a conversation with another CRM • Reduced sales cycle vendor. After gathering more information and feedback, KnowledgeLake implemented a proof of concept for Sales to test the solution in a live environment. The feedback • More effective lists for sales was very positive. In fact, the Sales team preferred InsideView over Hoovers which was • Increased sales productivity also being used at the time. • Saved thousands of dollars on IT costs “In addition to everything we needed to add, InsideView gave us what has become • Received immediate ROI one of the most beneficial components of our CRM system—social sales intelligence,” • Increased awareness across said Barb Potter, Director of Marketing for KnowledgeLake. “With InsideView, we were targeted social media able to replace two vendors with one solution that works much better. This has saved channels us thousands of dollars and provided an immediate return on investment.” InsideView is now deployed throughout KnowledgeLake’s entire Sales and Marketing departments. InsideView comes The Results automatically installed in In addition to saving on IT costs and providing and instant ROI, InsideView has helped Microsoft Dynamics CRM KnowledgeLake grow its international business by identifying the right decision Learn how InsideView will help you makers and giving the Sales team relevant information (or triggers) that allow them increase your productivity today: to make instant connections. InsideView has also allowed Marketing to build more www.insideview.com/Microsoft effective lists for various events that need to be targeted based on department, industry, job function, and geography. And, email campaigns built with contacts identified by InsideView have a lower bounce rate than lists that were created with the previous solutions. Finally, with InsideView, KnowledgeLake no longer has to pay on a per-contact download basis which saves the company money over the long term. InsideView also allows users to search for contacts with LinkedIn profiles. This saves time by ensuring the contact information is up to date since LinkedIn content is user-generated. “The end result of using InsideView is that we are able to speed the sales process and close more business,” concluded Potter. View on Social Media KnowledgeLake believes it is important to embrace social media to gain uncensored community feedback about the company, promote its brand, generate web traffic, and enable prospect conversions for Sales. In 2011, 15% of the company’s web traffic resulted from referring social media sites. This percentage has increased each month444 De Haro Street, Suite 210 in 2012 and currently accounts for 18% of KnowledgeLake’s overall traffic with 24% ofSan Francisco, California 94107 these visitors being converted into customers.Main: (415) 728-9340 InsideView gathers data from social media outlets to provide KnowledgeLake withFax: (415) 728-9350 insights about market trends, potential leads, relevant news, and community feedbackwww.insideview.com about competitors. “Given the importance of social media, InsideView fits right in withR0512 our social strategy,” said Potter.