Beginners Guide to Google+ for Social Selling
 

Beginners Guide to Google+ for Social Selling

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Google+ is either the next greatest social network or another attempt for Google to enter the social networking space. Either way we want to show you tips and tricks to the project and how to leverage ...

Google+ is either the next greatest social network or another attempt for Google to enter the social networking space. Either way we want to show you tips and tricks to the project and how to leverage Google+ for business.

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  • Google+ is a Social NetworkRelationships on Google+ are asymmetric, which means you can follow people who don’t have to follow you back. Users get a profile, a news stream, the ability to follow topics they are interested in (Sparks), create groups of friends (Circles), interact with them through video chat (Hangouts).
  • Released on July 7, 2011Already, more than 1 billion items are shared and received per day Over 10 million active (took FourSquare 2 years to reach)
  • Praise“Decided to forward kevinrose.com to Google+. G+ gives me more (real time) feedback and engagement than my blog ever did.” –Kevin Rose; Founder of Digg“There’s a reason why Google calls this a “project” rather than a “product” – they don’t want people to think of this as the final product, but as a constantly-evolving entity that permeates every corner of the Google empire.” –MashableWorries"You introduce Google+, where am I going to spend that next minute or hour of my discretionary time? I have no more time.” –Jeff Weiner; CEO of LinkedInWhen it comes to social networking, Google finds itself in an unusual position, one that its competitors in Web search know all too well: playing catch-up with a service that dominates the market.” – New York Times
  • Google+ can be accessed through http://m.google.com/plusStep 1: Setup a Google ProfileIf you haven’t been invited, you won’t be able to use it yetIf you have, use your Gmail address to create a profileInput all of the necessary information
  • Step 2: Upload PhotosYou will then be asked to integrate your Picasa photo albums into your Google+ profile The same security settings will apply where only your friends will have access to view it (might want to still go through it)
  • Step 3: Add Friends and CirclesAdd everyone you know and potential sales leads as well.Google+ only allows you to import Hotmail or Yahoo! contacts. Your Gmail contacts will already be listedConsolidate friends, sales leads, targeted audiences into the Circles tab
  • Step 4: PROMOTE!You can do this several waysMake posts on Google+ to get people familiar with your businessAdd Google+ button to your website - Google has actually added Google Plus stats in your Webmaster Tools account so you can see the the analytics to your buttonEngage in conversations with other Google+ members and drop your business name and what it’s all about
  • Google+ Asks Businesses to Wait…“The business experience we are creating should far exceed the consumer profile in terms of its usefulness to business. We just ask for your patience while we build it.” Christian Oestlien, Google+ Product Manager
  • One of the biggest headaches of Facebook is arranging followers into specific groups to reach out to Google+’sCircles is a the easiest system on the market to share posts with specific targeted groupsGreat way to keep in touch with clients and share relevant information with them instantly and privately through Circles
  • Best rated feature of Google+Hangouts lets up to 10 users simultaneously video chat with each otherVideo chat options provide a great opportunity for businesses to connect directly with customersGroup video chats offer great opportunities to conduct exclusive workshops or to roll out exclusive promotions to VIP customers
  • Perhaps the most useful of all Google+’s features is SparksAllows users to suggest news stories, videos, photos, and more to specific users or Circles rather than automatically posting it to everyone This allows for targeted marketing opportunities by focusing on those users who would find your content most useful
  • Already a huge amount of people on other social media networks and it could be a potential waste of effort if Google+ does not catch onYou would need to completely rebuild your social network from scratch – not all of potential sales may be on Google+
  • If you’re trying to get maximum exposure for your product, Google+ may not be the right way to go due to:Too much noise - Top of the stream gets jammed with too much informationPosts are pushed to the top whenever there’s a new commentCollapsing posts with long comment threads – your post may disappear quickly
  • It is also still early in the developments and unclear on how easy it is to find people you don’t knowWould cause an exceptional amount of effort to find people and reach out to them one at a time
  • Mention people in your posts by adding + or @ in front of their name. Clicking the +1 button on a post is the same as “like” on Facebook.Send Private messages to people by only sharing your post with them, disable reshare. You can add photos, videos, or links to your posts by dragging links directly to the share box.

Beginners Guide to Google+ for Social Selling Beginners Guide to Google+ for Social Selling Presentation Transcript

  • Google+ for Social Selling
    By Social Selling University
  • Connect with us Online
  • Google+ is a Social Network
    Relationships on Google+ are asymmetric, which means you can follow people who don’t have to follow you back. Users get a profile, a news stream, the ability to follow topics they are interested in (Sparks), create groups of friends (Circles), interact with them through video chat (Hangouts).
    What is Google+?
  • Released on July 7, 2011
    Already, more than 1 billion items are shared and received per day
    Over 10 million active (took FourSquare 2 years to reach)
    The Skinny on Google+
    The Rising Tide of Social Media: 1 out of every 6 minutes spent online is spent on social networks
  • Praise
    “Decided to forward kevinrose.com to Google+. G+ gives me more (real time) feedback and engagement than my blog ever did.” –Kevin Rose; Founder of Digg
    “There’s a reason why Google calls this a “project” rather than a “product” – they don’t want people to think of this as the final product, but as a constantly-evolving entity that permeates every corner of the Google empire.” –Mashable
    Worries
    "You introduce Google+, where am I going to spend that next minute or hour of my discretionary time? I have no more time.” –Jeff Weiner; CEO of LinkedIn
    When it comes to social networking, Google finds itself in an unusual position, one that its competitors in Web search know all too well: playing catch-up with a service that dominates the market.” – New York Times
    The Skinny on Google+
  • Google+ can be accessed through http://m.google.com/plus
    Step 1: Setup a Google Profile
    If you haven’t been invited, you won’t be able to use it yet
    If you have, use your Gmail address to create a profile
    Input all of the necessary information
    Getting Started
  • Step 2: Upload Photos
    You will then be asked to integrate your Picasa photo albums into your Google+ profile
    The same security settings will apply where only your friends will have access to view it (might want to still go through it)
    Getting Started
  • Step 3: Add Friends and Circles
    Add everyone you know and potential sales leads as well.
    Google+ only allows you to import Hotmail
    or Yahoo! contacts. Your Gmail contacts will
    already be listed
    Consolidate friends, sales leads, targeted audiences into the Circles tab
    Getting Started
  • Step 4: PROMOTE!
    You can do this several ways
    Make posts on Google+ to get people familiar with your business
    Add Google+ button to your website - Google has actually added Google Plus stats in your Webmaster Tools account so you can see the the analytics to your button
    Engage in conversations with other Google+ members and drop your business name and what it’s all about
    Getting Started
  • What can your business profile look like?
    Example Pages
    Google+ Asks Businesses to Wait…
    “The business experience we are creating should far exceed the consumer profile in terms of its usefulness to business. We just ask for your patience while we build it.” Christian Oestlien, Google+ Product Manager
  • The Pros and Cons of Google+for Social Selling
  • Pros: Easy to Consolidate Followers
    One of the biggest headaches of Facebook is arranging followers into specific groups to reach out to
    Google+’sCircles is a the easiest system on the market to share posts with specific targeted groups
    Great way to keep in touch with clients and share relevant information with them instantly and privately through Circles
  • Pros: Video Chat
    Best rated feature of Google+
    Hangouts lets up to 10 users simultaneously video chat with each other
    Video chat options provide a great opportunity for businesses to connect directly with customers
    Group video chats offer great opportunities to conduct exclusive workshops or to roll out exclusive promotions to VIP customers
  • Pros: Sparks
    Perhaps the most useful of all Google+’sfeatures is Sparks
    Allows users to suggest news stories, videos, photos, and more to specific users or Circles rather than automatically posting it to everyone
    This allows for targeted marketing opportunities by focusing on those users who would find your content most useful
  • Cons: Too Many Social Network Streams
    Already a huge amount of people on other social media networks and it could be a potential waste of effort if Google+ does not catch on
    You would need to completely rebuild your social network from scratch – not all of potential sales may be on Google+
  • If you’re trying to get maximum exposure for your product, Google+ may not be the right way to go due to:
    Too much noise - Top of the stream gets jammed with too much information
    Posts are pushed to the top whenever there’s a new comment
    Collapsing posts with long comment threads– your post may disappear quickly
    Cons: Too much Noise
  • Unlike Facebook, Google+ does not have a feature that allows you to “blast messages”
    Cons: Tough Reaching Your Targeted Audience
    It is also still early in the developments and unclear on how easy it is to find people you don’t know
    Would cause an exceptional amount of effort to find people and reach out to them one at a time
  • D
    Mention people in your posts by adding + or @in front of their name.
    Clicking the +1 button on a post is the same as “like” on Facebook.
    Send Private messages to people by only sharing your post with them, disable reshare.
    You can add photos, videos, or links to your posts by dragging links directly to the share box.
    a
    Add Some Flare Google+ Tips and Tricks
    *Word* = Word
    _Word_ = Word
    -Word- = Word
    Hotkeys:
    Space = Scroll down Stream
    Shift Space= Scroll up Stream
    J = Single post down scroll
    K = Single post up scroll
    Q = jump to chat
    Return = Start Comment
    Tab, Return = End Comment
  • Thanks for Reading!