Five rules for launching a social selling initiative

Marketing has been leveraging social media for a few years. Don’t you think it’s time that sales people start using social networks to make more money?
We bring you…
FIVE RULES FOR LAUNCHING A SOCIAL SELLING INITIATIVE

EVALUATE WHAT YOU’RE DOING.
Many people on your team probably already use LinkedIn, Twitter, blogs, etc. Take stock of how you’re currently connecting with and listening to customers, and see what seems to be working. Where are you successfully engaging and building relationships with prospects and customers?

2. START BY LISTENING.
Just as you wouldn’t run into a cocktail party and start shoving your business card under everyone’s nose, don’t jump on Twitter and start jabbering about your business. Instead, listen to what your target market is saying. Get a sense for who your customers’ mouthpieces are and their communication and interaction styles.

3. SHARE INFORMATION.
Create a way for your team members to share information internally. There are a variety of CRM-compatible tools to facilitate the tracking and sharing of information companywide. So if at a trade show your marketing manager meets a prospect who loves to ride horses, that information can be entered into a collaborative database and used to strengthen ties during follow-up calls.

4. COMMIT TO THE PROCESS.
Building relationships online is not something you can do all at once. Realize you may not see the payoff right away, and commit to three to six months before you evaluate your efforts.

5. COMMIT TO EVOLUTION.
Your team’s social-selling skills will need to evolve with the Web. Prepare to invest time and effort in updating your social- selling strategy, learning about new tools, and keeping skills sharp.

For more information on social selling or
To learn about leveraging social media to increase sales contact us.

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Five rules for launching a social selling initiative

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