Sales Data v. Sales Intelligence

Sales Data VS. Sales Intelligence

Sales DATA

Sales DATA Definition
Sales DATArefers to: the quantifiable facts and figures about prospects, including company and contact details as well as financials, that can be pulled from a variety of editorial or user-contributed sources

To sum it up SALES DATAis this…

…or this

But…

Everythingyou need for sales is right there with DATA

Finding the RIGHT information with DATA…

Finding the RIGHT information with DATA…
…Is like finding a needle in a haystack

When salespeople use DATA

It takes TIME

It takes MONEY

It takes MANPOWER

Salespeople and Sales Managers need a better solution than DATA to save:
-Time
-Money
-Manpower

Sales Intelligence

Sales INTELLIGENCE Definition
Sales INTELLIGENCEgoes beyond demographic and financial data about prospective companies to provide accurate, relevant and timely business insights on their current initiatives and urgent business challenges.

To sum it up SALES INTELLIGENCE is this…

Filtering all of that DATA
Company Revenue
# of Employees

To give you exactly what you need to know

Social Media & News
Phone: (415) 728-9300

Social Media & News
Phone: (415) 728-9300
Company Management
Revenue: $10 million

Social Media & News
Phone: (415) 728-9300
Company Management
Revenue: $10 million
Number of Employees
Address:

Example of using a Sales Intelligence Solution:

Zynga has A LOT of Company Data

Example of using a Sales Intelligence Solution
Screenshot from InsideView

Company Intelligence – Who, What and Where is the Company?

People Intelligence – Who are the key players of the company?

People Intelligence
People Intelligence – Who are the key players of the company?

Social Intelligence – What is being talked about?

Imagine you are a student studying for a big test.

What would you rather do…

Spend time looking through a HUGE book of knowledge and data…

…Or use a study guide that shows you EXACTLY what you need to know?

As a salesperson would you want to spend time looking through a HUGE database wasting time and money?

Or use a sales intelligence application that shows you EXACTLY what you need to know to close more deals in less time?

And use your free time doing cartwheels…

Examples of Companies Who Use InsideView for Sales Intelligence

The Networker
INCREASEDramp rate for new reps and territories by 2x
10x MORE customers contacted
TRIPLEDattendees at field marketing events
Sales Intelligence Solution: Use InsideView for account research, connecting with prospects and attendees for marketing events.

The Roadrunner
3x INCREASEin qualified leads
75% time saved researching & qualifying prospects
90% time saved to enter accounts and leads into CRM
Sales Intelligence Solution: Use InsideView to scale and accelerate sales performance across the entire revenue cycle from leads to won opportunities.

The Sales Ninja
INCREASEin speed of account research
INCREASEin selling time
INCREASEin finding social connections
Sales Intelligence Solution: Leverage social networks and reference customers for deeper penetration of target accounts
Develop a sophisticated understanding of target companies and contacts and build lasting, positive relationships.

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Sales Data v. Sales Intelligence

by InsideView on Sep 29, 2011

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Sales Data v. Sales Intelligence — Presentation Transcript