Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/mathew-sweezey
If sales only had to focus on selling, then the world would be in perfect balance. Sadly, sales has to do a lot more than just "sell." They have to nurture their leads and stay in front of them over a long sales cycle. This can be made much easier with lead nurturing.