Mathew Sweezey - The Trick to Nurturing Sales Leads

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Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/mathew-sweezey

Session Overview
If sales only had to focus on selling, then the world would be in perfect balance. Sadly, sales has to do a lot more than just "sell." They have to nurture their leads and stay in front of them over a long sales cycle. This can be made much easier with lead nurturing.

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Mathew Sweezey - The Trick to Nurturing Sales Leads

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