Killing It With Data
Introduction
2
Josh James
Domo, Founder and CEO
Omniture, Co-Founder and CEO
@joshjames
What I’m Talking About
Sales Org > Sales Team
Sales Management > Quota
Best Sales People ≠ Best Numbers
3
Revenue Cures All Problems
Sales-driven cultures win
4
First Learned This at Omniture
• Killer Sales Organization
• Fastest/2nd Fastest for 3 Years
• SaaS Pioneer
• 2nd Largest ...
Applying Those Lessons at Domo
• More deals
• Shorter time
• Higher values
6
Our View of Data for Sales
7
Sales
Productivity
Marketing
Data
Revenue Finance
Avoiding the Data Trap
• Data in isolation is
dangerous
• Look at Data in
context of entire
business
8
In Action at Domo
We measure everything – every
touch – correlation of all data
9
In Action at Domo
Not all reps are created equal
10
Avoid the Reporting Trap
Hours and hours per month of multiple people pulling
together the information
Manually entering d...
One Version of the Truth
12
Thank You
@joshjames
www.domo.com
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Josh James - Killing it with Data

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Josh James - CEO of Domo
Twitter: https://twitter.com/joshjames
Wikipedia: http://en.wikipedia.org/wiki/Josh_James
LinkedIn: http://www.linkedin.com/in/iamjoshjames

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No notes for slide
  • :06 ..Pretty much my whole career
  • 3:26– – thing I want to talk about today
  • 6:56 – sales cultures can differentiate you from the majority of your competition
  • 14.46--- been talking about omniture…
  • 15.49…the way we’ve applied those lessons…
  • 17:27..in terms of our view of data and things we track
  • 21:24..and I think that’s kind of the next slide..avoiding the data trap…
  • 23:26 – in terms of what we are measuring at Domo…(can then hear the paper shuffle slightly)
  • 26:19…. I guess I wanted to talk about not all reps are created equal.
  • 27:22 – one other thing on the reporting trap..I’ll share a big secret with you
  • 29:36…that’s what Domo fixes….and I’ll shamelessly plug it right now…
  • 30:59….I’ve used my time
  • Josh James - Killing it with Data

    1. 1. Killing It With Data
    2. 2. Introduction 2 Josh James Domo, Founder and CEO Omniture, Co-Founder and CEO @joshjames
    3. 3. What I’m Talking About Sales Org > Sales Team Sales Management > Quota Best Sales People ≠ Best Numbers 3
    4. 4. Revenue Cures All Problems Sales-driven cultures win 4
    5. 5. First Learned This at Omniture • Killer Sales Organization • Fastest/2nd Fastest for 3 Years • SaaS Pioneer • 2nd Largest SaaS Company • 6,000+ Customers • 100% Retention – 6 years 5
    6. 6. Applying Those Lessons at Domo • More deals • Shorter time • Higher values 6
    7. 7. Our View of Data for Sales 7 Sales Productivity Marketing Data Revenue Finance
    8. 8. Avoiding the Data Trap • Data in isolation is dangerous • Look at Data in context of entire business 8
    9. 9. In Action at Domo We measure everything – every touch – correlation of all data 9
    10. 10. In Action at Domo Not all reps are created equal 10
    11. 11. Avoid the Reporting Trap Hours and hours per month of multiple people pulling together the information Manually entering data; every piece of data you enter is potentially a point of failure 11
    12. 12. One Version of the Truth 12
    13. 13. Thank You @joshjames www.domo.com

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