Social Selling - The ABC's of Social Selling: Always Be Connecting - Jill Rowley
 

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Inside Sales Virtual Summit - Access all 62 recorded sessions here: http://www.insidesales.com/summit/register-2 ...

Inside Sales Virtual Summit - Access all 62 recorded sessions here: http://www.insidesales.com/summit/register-2

Jill Rowley - Modern Marketing Expert & Social Selling Evangelist
LinkedIn: http://www.linkedin.com/in/jillrowley
Twitter: https://twitter.com/jill_rowley
SlideShare Acccount: http://www.slideshare.net/jillrowley




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  • Consumers continue to spend more time on social networks than on any other category of sites—roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile. (Nielsen)
  • Ultimately, social selling is about establishing your personal brand which perpetuates to establishing trust.
  • You must break through the clutter in order to be effective in social media. And there’s only one way to do that…
  • http://blog.eloqua.com/abcssocialselling/
  •  Creating a buyer-centric LinkedIn profileThe art of a LinkedIn inviteSphere of Influence training (who is your buyers sphere of influence & how can you connect, engage & amplify)How to share content across your Social NetworksLinkedIn groups – which ones should you join and what do you do once you’re in the groupAdvanced Search in LinkedInSetting up LinkedIn SignalsUsing LinkedIn ContactsSetting up LinkedIn Job Change alerts

Social Selling - The ABC's of Social Selling: Always Be Connecting - Jill Rowley Presentation Transcript

  • 1. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 121 The ABC’s of Social Selling – Always Be Connecting
  • 2. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 122 Companies have no choice but to become transparent, responsive, & collaborative or else risk going out of business.
  • 3. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 123 Customers expect companies to feel personal and authentic – we can achieve this by sharing the unedited voices & personalities of our employees (YOU)!
  • 4. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 124 Buying process has changed Buyers are self-educating via Search & Social
  • 5. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 125 57% of buying process is done prior to engaging with Sales
  • 6. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 126 92% of B2B buyers start search on web…
  • 7. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 127 82% of the world’s population can be reached by Social Networks
  • 8. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 128 37% of buyers posted questions on Social Networking sites looking for suggestion or feedback
  • 9. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 129 The Power of Peer to Peer
  • 10. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1210 Company to Buyer: 33% Trust
  • 11. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1211 Buyer to Buyer: 92% Trust
  • 12. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1212 Meet the Modern Buyer Well-informed Digitally-driven Socially-connected Mobile & Empowered
  • 13. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1213 Unlimited access to real-time information about our company, products, competitors, customers, industry experts and influencers
  • 14. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1214 Connected to Influential peer-based Social Networks
  • 15. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1215 Expects exceptional knowledge & service
  • 16. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1216 Statistics show that Reps who use Social Selling are 50% more likely to meet or exceed their sales quota
  • 17. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1217 Jill Konrath’s eBook – Sales Secrets Revealed
  • 18. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1218 Use Social Networks to Find, Listen, Relate, Connect, Engage & Amplify your buyers and their sphere of influence
  • 19. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1219 Content – read what your buyers are reading and share that content across your Social Networks.
  • 20. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1220 The ABCs of Social Selling: Always Be Connecting
  • 21. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1221 The Modern Sales Professional is Collaborative, Customer-Centric, a Content Connoisseur, Transparent, Trustworthy, Relevant, Insightful, Engaging, Passionate, Creative
  • 22. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1222 •Buyer-centric LinkedIn profile •The Art of a LinkedIn Invite •Sphere of Influence training •LinkedIn groups •Advanced Search in LinkedIn •LinkedIn Signals •LinkedIn Contacts •LinkedIn Job Change alerts
  • 23. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1223 1. FIND 2. LISTEN 3. RELATE 4. CONNECT 5. ENGAGE & AMPLIFY The on Content