Fraser bullock

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Fraser bullock

  1. 1. Business Transformations, Sales Operations and Lessons Learned from the 2002 Olympic Winter Games
  2. 2. Noelle Picus-Pace Silver Medal Winner at Sochi
  3. 3. Skeleton launch
  4. 4. Survived: There must be a better way
  5. 5. Transformed run
  6. 6. Checking my time
  7. 7. Mitt at the Olympics
  8. 8. Marketing Transformation Ads with “Fuzzy” Results Website Analytics Statistical Tracking Of Website Visitors A/B Testing Web Marketing Optimization Marketing ROI Analytics
  9. 9. Sales Optimization Sales Team • Territories • Brochures • Samples
  10. 10. Sales Operations Analytics ROI Plan Field Sales Inside Sales Detailed Sales Operations Micro Training Call Targeting: • When • Who • What • How Inside Sales Visual Tools Motivation • Gamification
  11. 11. 20 Companies -Over 1000 Jobs • Goal Zero – Bluffdale, UT • Omniture – Orem, UT • At Task – Lehi, UT • Wilson – Saint George, UT • Mindshare – Murray, UT • Mity Lite – Orem, UT • Tru Hearing – Sandy, UT • Imagine Learning – Provo, UT
  12. 12. Transformational Success

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