Marketing in the Digital Space - Module 3 - Social Media Marketing

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Marketing in the Digital Space - Module 3 - Social Media Marketing

  1. 1. Marketing in Digital Space Garima Jain Module 3: Social Media Marketing
  2. 2. Social Media Social Media is now #1 activity on web – surpassing email and porn. ©Garima Jain www.youtube.com/watch?v=QUCfFcchw1w
  3. 3. What isn’t SMM… ©Garima Jain
  4. 4. What is SMM… ©Garima Jain
  5. 5. Marketing in Digital Space The fundamentals of marketing irrespective of online or offline medium remain the same. ©Garima Jain
  6. 6. Active Listening 1. Who is talking? 2. What are they saying? 3. Where are they saying it? 4. When are they saying it? 5. Why are they saying it (triggers)? 6. Which elements are getting re-shared? ©Garima Jain
  7. 7. Active Listening - Tools Google.com SocialMention.com Addictomatic.com Spy.Appspot.com Twazzup.com ©Garima Jain
  8. 8. Deliver Relevant Content Is your content adding value? ©Garima Jain
  9. 9. Deliver Relevant Content Content is means to an end. ©Garima Jain A B
  10. 10. EdgeRank ©Garima Jain http://blog.hubspot.com/understanding- facebook-edgerank-algorithm-infographic
  11. 11. Metrics ©Garima Jain 1. Acquisition Metrics: No. of Likes/Members/Followers, Audience Growth Rate, No. of Visits, Traffic Growth Rate 2. Engagement Metrics: People Talking About This (PTAT), Engagement ratio, Interaction ratio, Applause Rate, Amplification rate 3. Reach Metrics: Organic Reach, Paid Reach, Post/Tweet Reach, Sentiment Analysis, Share of Voice, Share of Conversation 4. Conversion Metrics: Social Media as a Percentage of Total Conversions, Social media Conversions, Click-Through Rate
  12. 12. Takeaways ©Garima Jain 1. Focus on people 2. Listen to them, before you start talking 3. Build conversations , not campaigns 4. Add value to your target audience’s life 5. Measure your progress
  13. 13. Thank you! ©Garima Jain Visit the Learning Section on InsideIIM.com for other parts in this series!

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