Versium Real-Life Data Intelligence Platform

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In this presentation, Chris Matty from Versium describes the company's Real-Life Data Intelligence Platform. …

In this presentation, Chris Matty from Versium describes the company's Real-Life Data Intelligence Platform.

"Versium aggregates and analyzes vast volumes of real life data, deriving actionable insights
and enabling data driven applications.

LifeData: Billions of demographic, psycho-graphic and social-graphic data points on businesses and consumers that are created through real life actions and activities. Purchase
 interests, education level, family status, social behavior, etc. Versium gathers, indexes and analyses this data ultimately making it available to its partners.

In consumer marketing, LifeData allows ever-narrower segmentation of customers and therefore much more precisely tailored products or services. Greater real life insights about people and businesses enable optimized communication strategies. Sophisticated analytics can predict behavior and greatly improve decision-making. LifeData can make existing applications more intelligent and enable entirely new ones. Versium’s powerful data intelligence platform enables all of this and more."

Watch the presentation video: http://inside-bigdata.com/slidecast-versium-real-life-data-intelligence-platform/
Learn more at: http://versium.com

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  • 1. CONTACT US425$941$9080)cma-y@versium.com)www.versium.com))7530)164th)Ave.)NE)Suite)A240)Redmond,)WA)98052)1Real-Life Data (LifeData) Intelligence
  • 2. CONTACT US425$941$9080)cma-y@versium.com)www.versium.com))7530)164th)Ave.)NE)Suite)A240)Redmond,)WA)98052)Versium)(www.versium.com))is)a)data)technology)company)that)operates)a)real$life)data)(LifeData))services)and)analyPcs)plaQorm.)))These)technologies)enable)organizaPons)to)be)more)data$driven)by)powering)and)creaPng)soluPons)that)help)opPmize)consumer)engagement,)improve)markePng)efficiencies)and)be-er)understand,)retain)and)find)new)customers.))))Versium)brings)together)disparate)sets)of)observaPonally)available)data,)comprised)of)over)100)billion)real$life)a-ributes)and)combines)these)insights)with)an)organizaPon’s)exisPng)enterprise)data)to)provide)a)richer,)more)acPonable)profile)of)each)individual)consumer)and)more)intelligent)analyPc)models.))WWW.VERSIUM.COMAbout2A"person’s"real"life"profile"is"a"tremendously"powerful""predictor"of"how"that"person"will"interact"with"an"enterprise"
  • 3. CONTACT US425$941$9080)cma-y@versium.com)www.versium.com))7530)164th)Ave.)NE)Suite)A240)Redmond,)WA)98052)CHRIS MATTY - CEO)•  Has held executive positions including GM, CMO,SVP of Sales/Business/Corporate Development•  Founding executive of InfoSpace- Grew revenue to $200M+- General Manager, Merchant Services Division- SVP Business Development and Sales- Led wireless data strategies•  Start-up executive at: DepotPoint, Payscale,Smartworks•  Previously McCaw and AT&T)Founders3http://www.linkedin.com/in/chrismatty/
  • 4. CONTACT US425$941$9080)cma-y@versium.com)www.versium.com))7530)164th)Ave.)NE)Suite)A240)Redmond,)WA)98052)KEVIN MARCUS - CTO)•  Co-founder and Chief Technology Officerof Intelius•  Co-founder and Chief Software Architectof InfoSpace•  Author and co-author of several issuedpatents related to user authentication,messages, geographic search and CPUemulation•  Has advised on over 30 mergers andacquisitions)Founders4www.linkedin.com/in/kmarcus
  • 5. CONTACT US425$941$9080)cma-y@versium.com)www.versium.com))7530)164th)Ave.)NE)Suite)A240)Redmond,)WA)98052)5What We Do" LifeDataServices" LifeDataAnalytics
  • 6. CONTACT US425$941$9080)cma-y@versium.com)www.versium.com))7530)164th)Ave.)NE)Suite)A240)Redmond,)WA)98052)6Real-Life Data Services (LifeData)" 100+ Billion consumer real-life data (LifeData) attributes" Information created as a person interacts in the realworld outside an enterprise – Both online and offline" Social data, demographics, interests, purchase histories,real-time life event trigger data, More…" 3.2 billion email database for matching LifeData toconsumers" Patent pending validation and consumer profiling technology" All available via API; priced per query and bulk license
  • 7. CONTACT US425$941$9080)cma-y@versium.com)www.versium.com))7530)164th)Ave.)NE)Suite)A240)Redmond,)WA)98052)LifeData – Data Services Platform7
  • 8. CONTACT US425$941$9080)cma-y@versium.com)www.versium.com))7530)164th)Ave.)NE)Suite)A240)Redmond,)WA)98052)8100+ Billion LifeData Attributes3.1 Billion Emails 200 million Mobile Phones with Name/Address145 Million Social Profiles and LikesEmail)Address)Phone)First)Name))Last)Name)Address))City)State)ZIP)DOB)IP)Address)OpPn)URL)Source)Timestamp)Line)Type) Carrier)Email)is)Socially)AcPve)Mapping)to)Social)Network)Social)Profile)Behavioral)Data)Number)of)ConnecPons)Facebook)Likes)Facebook)Profile)ID)LinkedIn)Profile)ID)Twi-er)Profile)ID)375 million Unique Opt-InEmail AddressesAnd More…
  • 9. CONTACT US425$941$9080)cma-y@versium.com)www.versium.com))7530)164th)Ave.)NE)Suite)A240)Redmond,)WA)98052)60M Profiles)500M$Likes$Mapping$to$Email$Like$analy4cs$Num$friends,$subscribers,$likes$Social$graphic$details;$ac4vity)45M Profiles)$$$$$Number$of$Followers$$$$$$Number$of$Tweets$$$$$$Tweet$Stream$Analysis$)65M Profiles)$$$$Number$of$Connec4ons$$$$$Career$Details,$Educa4on$Etc$$$$$Professional$Network$AHributes$)LifeData - Social9And More…
  • 10. CONTACT US425$941$9080)cma-y@versium.com)www.versium.com))7530)164th)Ave.)NE)Suite)A240)Redmond,)WA)98052)10Full)Name)Address)City)State)ZIP)County)Phone)Date)of)Birth)Date)of)Birth)Home)Value)Purchase)Price)Purchase)Amount,))Purchase)Date)Purchase)Lender)Code)Lender)Name)Interest)Rate)Type)Purchase)Interest)Loan)to)Value)EsPmated)Wealth)Credit)RaPng)Range))))Est.)Income)Est.)Household)Income)Net)Worth)Range)of)New)Credit)Credit)Card)User)Visa)Card)Visa)Gold)Card)MasterCard)American)Express)Discover)Regular)Financial$Demographic$240 Million Records With Interests & Purchase DataApparel))Audio)Books)Books/Magazines)Career)Improvement)Cat)Owner)Dog)Owner)Charitable)Donor)ChrisPan)Families)Computers)Consumer)Electronics)DiePng/Weight)Loss)DIY:)Home)Improvement)Electronics)Gaming)Gardening)Health)&)Beauty)Health)Medical)High)End)Appliances)InvesPng)Military)History)Music)Online)EducaPon)Online)Purchasing)ParenPng)Self)Improvement)Single)Parent)Spectator)Sports)ParPcipant)Sports)Camping/Hiking)Fishing)Golf)Scuba)Diving)TV/Cable/)Sat/Dish)Veteran)in)Household)Interests$And More…100+ Billion LifeData Attributes
  • 11. CONTACT US425$941$9080)cma-y@versium.com)www.versium.com))7530)164th)Ave.)NE)Suite)A240)Redmond,)WA)98052)LifeData – Event Trigger Data11Life Events ChangeBehavioral Patterns,Interests and Desires
  • 12. CONTACT US425$941$9080)cma-y@versium.com)www.versium.com))7530)164th)Ave.)NE)Suite)A240)Redmond,)WA)98052)" Analytics using enterprise data combined with real world LifeData" LifeData signals and patterns mapped to enterprise segments –yield actionable insights and improved ROI" More accurate machine learning and analytic results" Analytic output includes: Predictive scoring, predictivesegmentation, social influence level, predicted behavior…" SaaS Pricing Model: Monthly Fee plus variable component basedon size of customer base to be modeled or scored12LifeData ANALYTICS
  • 13. CONTACT US425$941$9080)cma-y@versium.com)www.versium.com))7530)164th)Ave.)NE)Suite)A240)Redmond,)WA)98052)13Analytics built using enterprise data combined with LifeDataLifeData ANALYTICS
  • 14. CONTACT US425$941$9080)cma-y@versium.com)www.versium.com))7530)164th)Ave.)NE)Suite)A240)Redmond,)WA)98052)14Objectives – Social Commerce MLM!  Problem: Limited insights and understandings about selling base!  Can better understanding different member segments provideinsight into how to improve member performance?!  Can we use analytics to predict or reclassify members in order toidentify members most likely to improve in performance?!  Can we leverage Social Influence scoring to predict viral success!  Can we compare member base to other top MLM companies usingSocial and LifeData analytics$
  • 15. CONTACT US425$941$9080)cma-y@versium.com)www.versium.com))7530)164th)Ave.)NE)Suite)A240)Redmond,)WA)98052)CLIENT:MLM)Company))PROJECT:LifeData)insights)and)segment)comparison)Compare)members)to)other)MLM)groups)Social)influence)scoring)Predict)viral)members))Results:50%)Match)of))members)to)LifeData)Successful)LifeData)a-ribute)idenPficaPon)More)male)then)female)vs)other)MLM’s)Viral$45%$more$likely$to$have$SI$score$8N10$19%)Non$viral)modeled)as)“likely”)viral)Prospect)gen)modeled)to)other)MLMs)))))CASE STUDY – Social Commerce MLM15Social Analytics
  • 16. CONTACT US425$941$9080)cma-y@versium.com)www.versium.com))7530)164th)Ave.)NE)Suite)A240)Redmond,)WA)98052)16Viral vs Non-Viral SI Score
  • 17. CONTACT US425$941$9080)cma-y@versium.com)www.versium.com))7530)164th)Ave.)NE)Suite)A240)Redmond,)WA)98052)Chris$MaHy$$Phone:)425$941$9080)Email:)cma-y@versium.com)Thanks for your time17Address:$7530)164th)Ave.)NE)Suite)A240)Redmond,)WA)98052)