• Like
  • Save
How To Startup!
Upcoming SlideShare
Loading in...5

How To Startup!



How to startup! (and not be a programmer) [idea investigation; competitive landscape; what problem are you solving; how are you solving better than others; who would actually use your service if you ...

How to startup! (and not be a programmer) [idea investigation; competitive landscape; what problem are you solving; how are you solving better than others; who would actually use your service if you came through the way you plan?; pencil wireframes/sketches of information architecture; digital mockups; pretty design; cutup of pages; programming; testing; bug fixes / revising; private launch (more testing/feedback/revising); public launch; marketing; blogging; reaching out; listen]



Total Views
Views on SlideShare
Embed Views



13 Embeds 6,171

http://blog.stevepoland.com 4128
http://www.stevepoland.com 1613
http://startup.blogter.hu 352
http://www.slideshare.net 22
http://webcache.googleusercontent.com 14
http://translate.googleusercontent.com 14
http://eoffice.tv 13
http://2above.com 5
http://stevepoland.com 4
http://feeds.feedburner.com 3 1
http://www.zhuaxia.com 1
http://safe.tumblr.com 1



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.


11 of 1

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Link to the 100 web startup ideas: http://bit.ly/100ideas
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    How To Startup! How To Startup! Presentation Transcript

    • (not being a programmer) By Steve Poland http://blog.stevepoland.com/about
      • Don’t devise a Solution to a non-existent Pain
      • What pains do you or others have?
      • Here’s 100 web startup ideas: http://bit.ly/100ideas
      • If you can’t find a competitor, you aren’t looking hard enough.
        • Twitter = Facebook
        • Facebook = Twitter, MySpace, Friendster, etc
        • YouTube = MetaCafe, Vimeo
        • Google = Yahoo!, Excite, Lycos
      • Are you worth the switching cost?
        • Evite has been out-dated since 1996.
        • Founder of Friendster launched competitor in 2006.
        • Socializr couldn’t get the masses to switch.
      • ASSume nothing!
      • Talk to potential customers, now
      • Talk about your business idea to everybody! (ok, maybe not directly to your competitor)
        • You have the passion for it.
        • People won’t steal it. They may think about it for a second, but tomorrow they won’t. It’ll take 100’s of hours.
        • Ideas are nothing, Execution is everything.
        • Talking with others will help you refine your idea.
      • Will customer #1’s experience be just as good as customer #100,000?
        • See http://bit.ly/1st-user
        • There has to be value to User #1 and then you’ll see User #2 come on board, and so forth.
        • MyBlogLog gave bloggers stats at first — that was of personal value/utility to them. Later on, MyBlogLog applied all the social networking features that we’ve come to know/love about MyBlogLog — but that was after they had a bunch of users in their system.
        • Ditto on Delicious.
      • Can you sell someone on it in 30-seconds?
      • If not, it’s too complex – you might be making up this “pain” that the person can’t grasp in 30-seconds because they don’t have that “pain point”.
      • How will you make money?
        • If advertising or anything else, be realistic with how much you likely can make and how the business would eventually sustain itself.
          • A ‘Twitter’ story rarely happens.
      • I prefer making money off Customer #1.
        • Self-funded vs Investors.
      • I personally start with pencil on paper mockups.
      • Then I get digital mockups designed (focus on the user-experience / flow).
        • Then a pretty design and style guide.
      • Mockups cutup into HTML, to give to a programmer to make it actually work.
      • Finding a programmer is as hard as finding your husband/wife for life  It’s potentially a marriage.
      • NDA signed
      • RFP (1-2 pages about the project, with a spreadsheet of line items for each page/component of site/app)
      • Be aware of their questions, it’ll help you gauge how well they “get it”
      • Project Management software – I use BaseCamp ( http://www.basecamphq.com )
        • Manage task lists, milestones, discussions.
      • I have two weekly meetings with my programmer, and constant IM’ing during week.
      • I try to keep discussions about functionality in BaseCamp, so we have it archived.
      • We use Unfuddle (or Github) for version control. Unfuddle has ticketing (nice!)
      • “ If you're not embarrassed by your first release, then you launched too late.” –Reid Hoffman
      • Put dates to milestones.
        • Internal private beta - We just play with it
      • Public private beta - Select people to play with it
      • Public beta - Anyone can play with it
      • No longer a beta
        • (Gmail has been beta 5+ years)
      • Testing, Bugs, Fixes, Feature Requests
      • Listen! Allow users to contact you easily – put your phone number up, email address, contact form, AIM, etc.
        • Bugs and changes into Unfuddle.
        • Ideas for future features into BaseCamp.
      • Uservoice.com is great for gathering feedback/input (feature requests) from users.
      • ClickEgg and Userfly for user experiences.
      • Contact:
        • Steve Poland
        • http://blog.stevepoland.com/about
        • http://twitter.com/STP
      • Slides: http://bit.ly/howtostartup