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Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
Gamify for change - GDG Chennai Talk
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Gamify for change - GDG Chennai Talk

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Presentation of Gamification for Change, a talk in GDG Dev Fest, Chennai by Nirmalkumar Sathiamurthi, Founder of Insanelabs.in. …

Presentation of Gamification for Change, a talk in GDG Dev Fest, Chennai by Nirmalkumar Sathiamurthi, Founder of Insanelabs.in.


Talks about why games are fun, what makes them engaging, the motivation factors, Types of fun, Game elements, player journey, Stories of Gamification, Behavior Change.

Real life examples of
1. Speed Camera Lottery - http://www.youtube.com/watch?v=cbEKAwCoCKw
2. Deepest Bin - http://www.youtube.com/watch?v=iynzHWwJXaA
3. Piano Staircase - http://www.youtube.com/watch?v=SByymar3bds
4. Linked IN
5. Foursquare
6. Nike - http://www.youtube.com/watch?v=nlwNvCEFL8A
7. Fitbit - http://fitbit.com/

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Transcript

  • 1. Gamify for Change -NirmalKumar
  • 2. Myself • Electronics & Comm. Engineer • Ex- Ford • Run a Startup, InsaneLabs.in, Students Research Network • Pending Patent VIKI Mouse Interests • Hardware & Software Hacking • Community development • CV | AR | Embedded | Gamification Wall E bot Insanelabs.in
  • 3. Agenda • • • • • • • Gaming Problems around us Why games are fun Case studies What is not Gamification Gamification Behavior Change Insanelabs.in
  • 4. Gaming • Who likes to play games ? • Why you do like to play a game ? • How much time do we spend on games ? Insanelabs.in
  • 5. Game Industry Games industry: $66 billion worldwide (DFC 2011), or double Hollywood box office revenues • Online sales to surpass retail in 2013 market. (PWC 2011) • Virtual goods: $7.3 billion globally (In-Stat 2010), over $2 billion U.S. (Inside Network 2011) • 44% of US/UK adults have played a mobile game in the last month (PopCap/Information Solutions) Insanelabs.in
  • 6. • 97% of kids 12-17 play videogames • The average game player is 30 years old – 37% are older than 35 • 47% percent of all game players are women Insanelabs.in
  • 7. Problems around us Insanelabs.in
  • 8. Gaming Scene Ted talk - JaneMcGonigal http://www.youtube.com/watch?v=dE1DuBesGYM Insanelabs.in
  • 9. Play vs Games • expenditure of exuberant energy - Friedrich Schiller • A game is a closed, formal system that engages players in a structured conflict, and resolves in an unequal • spontaneously and for its own sake -George Santayana • A game is a series of meaningful - Sid Meier • A game is a problemsolving activity, approached with a playful attitude Jesse Schell Insanelabs.in
  • 10. Games & Fun • Candy Crush • Tetris • Angry Birds • Paper Toss • Plants & Zombies • Subway Surfers Insanelabs.in
  • 11. Types of Fun Insanelabs.in
  • 12. What Things are Fun? • • • • • • • • Winning Problem-solving Exploring Chilling Teamwork Recognition Triumphing Collecting • • • • • • Surprise Imagination Sharing Role Playing Customization Goofing off Insanelabs.in
  • 13. Why so engaging ? • • • • Continuous feedback Incremental Difficulty Levels Addictive Its fun! Player Journey • Onboarding • Scaffolding • Pathways to mastery Game Elements • Guides • Highlighting • Feedback • Limited options • Limited monsters • Impossible to fail Insanelabs.in
  • 14. Problems Again • • • Speed Camera Lottery Deepest Bin Piano Staircase • http://www.youtube.com/watch?v=cbEKAwCoCKw • http://www.youtube.com/watch?v=iynzHWwJXaA • http://www.youtube.com/watch?v=SByymar3bds Insanelabs.in
  • 15. User Stories • Feedback • Progression • Completion Insanelabs.in
  • 16. Gamification is Not… • Insanelabs.in
  • 17. Gamification is Not… • Any games in workplace Insanelabs.in
  • 18. Gamification is Not… • Any use of games in business • Simulations (although they may constitute serious games) Insanelabs.in
  • 19. Gamification is • Listening to what games can teach us. • Learning from game design (and psychology, management, marketing, economics). • Appreciating fun. Insanelabs.in
  • 20. Behavior Change Insanelabs.in
  • 21. Induce Behavior Change • Identify the goals • Think as a Game Designer – Motivations for the User – Onboarding – Scaffolding – Making it sticky • Make it fun Insanelabs.in
  • 22. * Conditions Apply * Rewards can be demotivating ** Gamification is not easy as it appears *** Double edged sword Insanelabs.in
  • 23. Applications Nike Who wants to be a IT http://www.youtube.com/watch?v=nlwNvCEFL8A&feature=player_embedded Insanelabs.in
  • 24. Insanelabs.in
  • 25. Insanelabs.in
  • 26. Let the games begin Change is inevitable Thank You !

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