SEO Workshop

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Learn not just the mechanics and science of search engine optimization, but also the psychology, usability, and art of SEO. If you can master the art and science of SEO, you can open up many career opportunities and serve your clients well.

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SEO Workshop

  1. 1. March 14, 20142 Who Am I? And what the hell do I know about SEO?
  2. 2. March 14, 20143
  3. 3. March 14, 20144 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Who Am I? And what the hell do I know about SEO? My name is Blake Newman I am the co-founder of inQbation Been doing SEO since 1995 That’s 19 years Bachelor of Science (BS) in Business Master of Science (MS) in Info Systems Worked in the Pentagon
  4. 4. March 14, 20145
  5. 5. March 14, 20147 This is my team
  6. 6. March 14, 20148 This is my team This could be you
  7. 7. March 14, 20149 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems And what the hell do I know about SEO? Currently seeking to hire 2 developers! Who Am I?
  8. 8. March 14, 201410 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems And why the hell should I care? • Making your website rank high on Google • for key search terms • And why the hell should I care? • Enough money to live forever! What is SEO?
  9. 9. March 14, 201411 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems And why the hell should I care? • Johns Wu (www.linkedin.com/in/johnswu) • Blogged about money, finance, credit • Focused on SEO for 2 years • Sold blog for $15,000,000 USD • Approximately 30,000,000.000 COP • If you earned $6,000.000 COP per month • You could live for over 400 years!!! What is SEO?
  10. 10. March 14, 201412 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems And why the hell should I care? Sound Interesting? What is SEO?
  11. 11. March 14, 201413 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems And why the hell should I care? • If you want to be discovered online • If you want to get found on Google • If you want to get found on LinkedIn • If you want to get found on Twitter • If you want to get found on Instagram What is SEO?
  12. 12. March 14, 201414 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems And why the hell should I care? You need to know SEO What is SEO?
  13. 13. March 14, 201415 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Timeline of Search
  14. 14. March 14, 201416 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Timeline of Search Visitor enters search query
  15. 15. March 14, 201417 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Timeline of Search Visitor enters search query Google returns list of results
  16. 16. March 14, 201418 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Timeline of Search Visitor enters search query Google returns list of results Visitor clicks on a result
  17. 17. March 14, 201419 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Timeline of Search Visitor enters search query
  18. 18. March 14, 201420 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Timeline of Search
  19. 19. March 14, 201421 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Timeline of Search
  20. 20. March 14, 201422 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems How so Fast?
  21. 21. March 14, 201423 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Timeline of Search Visitor enters search query Google returns list of results Visitor clicks on a result After Search Search
  22. 22. March 14, 201424 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Timeline of Search Visitor enters search query Google returns list of results Visitor clicks on a result After Search Search Before Search
  23. 23. March 14, 201425 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Timeline of Search Visitor enters search query Google returns list of results Visitor clicks on a result After Search Search Before Search Google indexes internet
  24. 24. March 14, 201426 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Timeline of Search Visitor enters search query Google returns list of results Visitor clicks on a result After Search Search Before Search Google indexes internet SEO expert optimizes web site
  25. 25. March 14, 201427 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Timeline of Search Visitor enters search query Google returns list of results Visitor clicks on a result After Search Search Before Search Google indexes internet SEO expert optimizes web site Keyword analysis
  26. 26. March 14, 201428 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Timeline of Search Visitor enters search query Google returns list of results Visitor clicks on a result After Search Search Before Search Google indexes internet SEO expert optimizes web site Keyword analysis Web visitor segmentation & analysis
  27. 27. March 14, 201429 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Start at Beginning Web visitor segmentation & analysis
  28. 28. March 14, 201430 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Target Visitors
  29. 29. March 14, 201431 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Use their words, not yours Target Visitors
  30. 30. March 14, 201432 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Not yours! Use their words!
  31. 31. March 14, 201433 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Example
  32. 32. March 14, 201434 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems What would you Google? Example
  33. 33. March 14, 201435 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Take notes! Example
  34. 34. March 14, 201436 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info SystemsinQbation is hiring! Does ur job suck?
  35. 35. March 14, 201437 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems inQbation is hiring! Contact Pilar.Melo@inQbation.com Does ur job suck?
  36. 36. March 14, 201438 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Mechanics - How
  37. 37. March 14, 201439 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Case Study
  38. 38. March 14, 201440 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Case Study
  39. 39. March 14, 201441 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Case Study
  40. 40. March 14, 201442 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Case Study
  41. 41. March 14, 201443 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Case Study
  42. 42. March 14, 201444 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Case Study
  43. 43. March 14, 201445 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Case Study <title>Joomla maintenance contractor in Washington DC</title>
  44. 44. March 14, 201446 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems 1.Page title 2.Heading 3.Link text 4.URL <title>Joomla maintenance contractor, Washington DC</title> <h1>Joomla maintenance contractor, Washington DC</h1> <a href=“http://...”</a>Joomla maintenance contractor, Washington DC</a> http://www.inqbation.com/joomla-maintenance-contractor-washington-dc/ Case Study
  45. 45. March 14, 201447 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Using WordPress
  46. 46. March 14, 201450 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info SystemsThe 7 C’s of SEO One More Thing…
  47. 47. March 14, 201451 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems 7 C’s of SEO
  48. 48. March 14, 201452 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems 7 C’s of SEO
  49. 49. March 14, 201453 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Crawlability
  50. 50. March 14, 201454 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems 7 C’s of SEO
  51. 51. March 14, 201455 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Credibility
  52. 52. March 14, 201456 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems 7 C’s of SEO
  53. 53. March 14, 201457 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Content
  54. 54. March 14, 201458 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems 7 C’s of SEO
  55. 55. March 14, 201459 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Code
  56. 56. March 14, 201460 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems 7 C’s of SEO
  57. 57. March 14, 201461 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Compliance
  58. 58. March 14, 201462 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems 7 C’s of SEO
  59. 59. March 14, 201463 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Conversation
  60. 60. March 14, 201464 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems 7 C’s of SEO
  61. 61. March 14, 201465 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Conversion
  62. 62. March 14, 201466 By Blake Newman CEO, inQbation SEO Expert BS Business MS Info Systems Questions?

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