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PDF - SEO - Low hanging fruit

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Get found on Google through basic search engine optimization that 80% of your competitors fail to do.

Get found on Google through basic search engine optimization that 80% of your competitors fail to do.

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Transcript

  • 1. The Elements of SEO
  • 2. The Timeline of Search Visitor Visitor enters clicks search on a query result Google returns list of results
  • 3. The Timeline of Search
  • 4. The Timeline of Search
  • 5. The Timeline of Search
  • 6. The Timeline of Search Visitor Visitor Web visitor Manager enters clickssegmentation optimizes search on a & analysis web site query result Keyword Google Google competition indexes returns analysis internet list of results Before query
  • 7. Low-Hanging Fruit1. Pick the right Keywords2. Inject into Page Title3. Inject into Meta Description4. Inject into Headings5. Inject into Link Text
  • 8. The Right Keywords1. Think like your customer2. Think about money words3. Pick your battles4. Prioritize and focus5. Revisit over time
  • 9. KW Discovery Tools1. Craigslist2. Keyword Spy3. Google Adwords4. Alexa
  • 10. Analysis Tools1. Google Analytics2. SEO Centro3. Web Confs4. SEO Toolset
  • 11. Academic Approach1. Align with strategy2. Study competitors3. Identify the gap4. 360º Approach
  • 12. Questions?Contact Blake Newman(703) 999-1232Blake (at) inQbation.comhttp://www.inQbation.com