PDF - SEO - Low hanging fruit

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Get found on Google through basic search engine optimization that 80% of your competitors fail to do.

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PDF - SEO - Low hanging fruit

  1. 1. The Elements of SEO
  2. 2. The Timeline of Search Visitor Visitor enters clicks search on a query result Google returns list of results
  3. 3. The Timeline of Search
  4. 4. The Timeline of Search
  5. 5. The Timeline of Search
  6. 6. The Timeline of Search Visitor Visitor Web visitor Manager enters clickssegmentation optimizes search on a & analysis web site query result Keyword Google Google competition indexes returns analysis internet list of results Before query
  7. 7. Low-Hanging Fruit1. Pick the right Keywords2. Inject into Page Title3. Inject into Meta Description4. Inject into Headings5. Inject into Link Text
  8. 8. The Right Keywords1. Think like your customer2. Think about money words3. Pick your battles4. Prioritize and focus5. Revisit over time
  9. 9. KW Discovery Tools1. Craigslist2. Keyword Spy3. Google Adwords4. Alexa
  10. 10. Analysis Tools1. Google Analytics2. SEO Centro3. Web Confs4. SEO Toolset
  11. 11. Academic Approach1. Align with strategy2. Study competitors3. Identify the gap4. 360º Approach
  12. 12. Questions?Contact Blake Newman(703) 999-1232Blake (at) inQbation.comhttp://www.inQbation.com
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