How Can Your Business Succeed Online In 2013Every business, however small or large, wants to succeed online. As the 2013 starts, how to increase profits andsucceed online is at the top of most business’ agenda.Whether you’re just starting a new business or taking your existing business to the next level, the following tipswill guarantee your success in the coming year.1. Enhance Your WebsiteA great website can be a very important asset for any business. Whether you are an e-commerce business or atraditional bricks and mortar company, how well you are able to leverage your website to acquire new customerswill play an important role in the success of your business in 2013. This is the year to take a fresh look at yourwebsite and explore ways to drive leads and boost sales.A good quality website does not have to cost thousands. Rather than spending a fortune to get a website with allthe bells and whistles, it may be more profitable to use an affordable website and use your resources to integratethe right features, create valuable resources and expand your online profile.Here Are Some Tips: • Use a clean-cut, clutter-free website layout • Offer interactive features that promotes user-engagement • Make good use of lead-capture forms and landing pages • Use effective call to action2. Expand Your Social Media PresenceSocial media marketing has become an essential ingredient of any successful Internet marketing strategy today.Most businesses already maintain profiles on the leading social networks. 2013 is the year to expand your socialpresence and take it a step further. Think beyond a basic social presence and put an effort to take your socialmedia marketing to the next level.Here are some tips: • Use multiple social channels to expand your reach • If you haven’t already, start building your presence on Pinterest and Google Plus • Improve your posting strategy: Post more often and schedule your posts • Take advantage of social media automation • Consider social advertising such as Facebook ads, Promoted Tweets, etc • Use social media to reinforce your brand. • Use consistent branding across social profiles • Share quality content from several sources, not just your own site • Engage actively with users - open-ended posts, polls, engaging campaigns, run contents and promotions, reply to comments, retweet, like or share other users content.
How Can Your Business Succeed Online In 2013 • Try social commerce e.g. selling products on your Facebook Page3. Make Your Website Mobile EnabledPWC have estimated that mobile internet use will surpass desktop use within the next 3 years. Yet, only a quarterof businesses have a mobile enabled website. It is important to make sure your website offers a seamlessexperience whether it is accessed from desktop or a mobile phone.If you want your business to capitalise on the mobile marketing trend, at the least you should make your websitemobile enabled.How to Make Sure Your Website is Mobile-Enabled?Creating a mobile website is not as difficult as you might think. The approach depends on whether you alreadyhave a website for your business or you are starting from scratch.If You Don’t Have A Website:If you are creating a new website then I highly recommend creating a responsive website. Responsive web-designis a new approach for creating websites where CSS techniques are used to scale the site automatically to fit thescreen resolution of the user. This ensures users can access your website seamlessly from a desktop, tablet orsmart phone. It also means there is no need for your business to create and maintain separate versions of yourwebsite for each device.If You Have a Website That is Not Mobile-Optimised:
How Can Your Business Succeed Online In 2013If you already have a website, the chances are the design is not responsive. In such cases, creating a separatemobile version of your existing website is a more suitable option. There are several web-based services you canuse to create a mobile version of your site.4. Change Focus from Direct Marketing to Inbound MarketingInbound marketing is the new way of marketing that is much more productive and efficient than traditional directmarketing methods. Inbound marketing is a highly targeted marketing approach that involves acquiring customersby creating exceptional content and information.It typically involves creating quality content to attract prospects towards your website and then using leveragingwebsite to convert them into leads for your business. It is far more efficient than traditional marketing methodslike billboard advertising or even direct mail.Inbound marketing is also more cost-effective and cheaper than traditional marketing methods. Studies havefound that businesses that use inbound methods have a 62% lower cost-per-lead than companies that focus onoutbound tactics. (Source: Hubspot).The 3 main stages of inbound marketing: • Get Found (Via methods such as content creation, SEO, Internet marketing, Social Media) • Convert (Via methods such as landing pages, lead capture forms, call to action) • Measure and Refine (By monitoring your stats closely and taking action where needed)5. Invest in Content CreationContent marketing, the process of creating and distributing content, is at the heart of inbound marketing.Publishing content is one of the most effective ways to attract customers and drive traffic to your website.Although it takes time and effort to create quality content, the benefits are well worth the effort.
How Can Your Business Succeed Online In 2013Businesses that time and resources to implement an ongoing content marketing plan have a much better chanceof succeeding in 2013. Having a publishing schedule can be a great help and ensures a consistent approach.Types of Content You Can Create:Following are some types of content that you can create as part of your marketing efforts: • Publish blog posts frequently • Publish articles on topics relevant to your niche • Produce White Papers and Reports • Create EBooks • Publish Documents and Presentations • Create EZines • Start a Newsletter • Offer Webinars, Tutorials and Email Series6. Explore Mobile AdvertisingBusinesses that wish to capitalize on the mobile marketing trend and succeed online in 2013 will need to do muchmore than simply making sure their website is accessible on smart-phones.
How Can Your Business Succeed Online In 2013Businesses that prioritise mobile marketing and try out new ways to target this ever-increasing consumer-baseare much more likely to succeed online in the coming year.There are many mobile advertising options that businesses can take advantage of. Here are some of them:a) Mobile Paid Search Ads:Mobile Search Ads is an easy way to get your site listed above other sites on search engines. Most search enginesincluding Google, Bing and Yahoo offer paid search ads that specifically targets mobile customers.b) Mobile Advertising Networks:Mobile advertising networks make it easy for businesses to run and manage mobile ad campaigns on several sites,apps and other channels from a single place. There are many self-service as well as managed mobile advertisingnetworks that your businesses can take advantage of.
How Can Your Business Succeed Online In 2013c) Location Based Services:The last couple of years have seen an increase in the popularity of location-based services. Sites like Foursquareand Yelp offer a great way to offer deals to customers based on their location as well as to reward loyalcustomers.Conclusion:2013 is a great year to leverage Internet marketing to grow your business and increase your profits. Whether youare starting a new business or are looking for ways to expand your existing online business, the tips above canhelp you take your online business to the next level.What About You?What are your plans for 2013? How does your business plan to expand its online presence and boost its onlineprofits? Please add your response by leaving a comment below.The Author K.Singh is Web Design Consultant for London based Web Design Company and the Editor-in-Chief ofInternet Marketing & Web design Blog.