Konferencja European Postal Services: Rafal Brzoska, InPost

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Konferencja European Postal Services: Rafal Brzoska, InPost

  1. 1. Towards an e-commerce world: how can mail operators prepare?Rafał BrzoskaChief Executive OfficerInPost
  2. 2. Agenda InPost – who we are? To e- or not be! Reducing the costs of parcel delivery without compromising quality and service Convenient parcel delivery: how are customers reacting to 24/7 terminals? Social commerce: what are the opportunities for postal operators?
  3. 3. InPost – challengers from Poland Largest private postal group in Poland  30% of unaddressed mail  10.5% of addressed mail  entering e-commerce Part of Integer.pl Capital Group Stock-listed on Warsaw Stock Exchange WMA winner for Growth Category 141 mln addressed items compared to 74.84 mln in 2009
  4. 4. Social mail Transactional mail Direct Mail ParcelsLess mail is being sent
  5. 5. Increasing role of e-, m- and f-commerce 591 billion euros – world e-Retail spend in 2010 > 2 billion internet users 585 million Facebook users 50% of them logged in on any given day 28% check their Facebook on smartphone before getting out of bed Brands are now thinking how to monetize Facebook 58% of Japanese used mobile phone to browse internet at least monthly Source: IMR World, Socialbakers.com, Asia-Pacific Technographics Survey
  6. 6. 30% of revenues to come from non-mail E-shops on MVNO – free access Facebook to internet via phoneeasyPack 24/7 E-invoicing and Mobile Hybrid Mail Payments
  7. 7. 420 machines in Poland Number Max dimensions Size of boxes (in cm) Self-service pick-up points for collecting and sending parcels Size A 32 8 x 38 x 64 cm SMS / email notification about Size B 32 19 x 38 x 64 cm the parcel in the machine Size C 12 41 x 38 x 64 cm 800 machines in total in Poland User and producer of the machines Shortly new machines for Estonian Post 5 new countries in 2011
  8. 8. „Last mile” costs cut by 80%
  9. 9. 37.45% of parcels collected between 18:00 – 8:00 97% delivered day after posting 51% of parcels collected within 6 hours after leaving it in the machine * Source: InPost, data from October ’10 – February ‘11
  10. 10. How are customers reacting to easyPack 24/7? Positive feedback from customers  Longer opening hours  No need to queue  Lower price Statistics:  >200.000 fans on Facebook  >110.000 registered users  >150.000 non-registered users  61% clients used easyPack 24/7 again
  11. 11. What business customer say …
  12. 12. New opportunities for e-retailers Case studies - selling „Avatar” movie & „Killzone 3” game 500 parcels pre-entered into selected machines Customers – making a purchase, confirmation of payment and instand availability to collect parcels Sales starts from midnight
  13. 13. ~ 200.000 fans on Facebook Paczkobranie – „Parcel-sweeping” Pick up the box and win the physical award from our e-commerce partners End of 11th edition 184 515 fans Best social media campaign in 2010 Start 299 fans in Poland
  14. 14. ~ 18.000 new customers – Parcel-riddle Pick up the box and using hints guess what award is hidden in the parcel Go to the easyPack 24/7 and find out if you win the award Only a few main awards but each participant received a discounts coupon for circa 400 euro to be used in 52 e- retailers
  15. 15. >8.000 new users in 1 week with InPost LOVE InPost LOVE  Sending „Love letter” using hybrid mail linked with FB  Pick up a friend to give a present  Friends to choose easyPack 24/7 for collecting their present  Member get member 8.000 new users and still increasing
  16. 16. InFlavo – new sales channel via Facebook InFlavo - Facebook application which allows companies and individuals to sell their products through via Facebook English version available and others to come Integrated with payments and delivery options easyPack 24/7 as a major delivery channel – creating demand for the solution InFlavo  InFlavo Commercial – 210 e-shops  InFlavo Friendly Shopping – 1616 individuals  InFlavo Market – all products listed with a breakdown by categories and prices
  17. 17. Towards an e-commerce world …mobile ADs e-commerce mobile easyPack 24/7m-commerce f-commerce payments
  18. 18. InPost is happy for international cooperation  Projects implemented together with our partners
  19. 19. Thank you for your attentionHappy to share our experience Rafał BrzoskaChief Executive OfficerMarcin BosackiHead of International & Social Media

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