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Marketing basics
 

Marketing basics

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Give a basic Idea about Marketing concepts mainly STP and basic description of each

Give a basic Idea about Marketing concepts mainly STP and basic description of each

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    Marketing basics Marketing basics Presentation Transcript

    • 1
    •  Marketing Basics› Segmentation› Targeting› Positioning References.2
    • 3
    •  Segment Target Position* Required 4
    •  Segmentation› Demographics segmentation Income, Population, Age, Gender› Psychographic segmentation attitudes, Values, LifeStyle* Required 5
    •  Segmentation Continue› Behavior segmentation Whether they buy or not, use or not usage rates: heavy , medium , light , nonuser user status : potential, non user, ex-user, regulars, first time, user of competitors› Benefit segmentation› Ethnic segmentation Hispanic , African American* Required 6
    •  Target› Current Segment Size and potential growth› Potential Competition› Feasibility and Compatibility* Required 7
    •  Position› Attribute or benefit› Quality and Price› Use or User› Competition* Required 8
    • 9
    •  Global Marketing 5th Edition10