1
2 0 1 3 – 0 6
By: Ahmed Badie
1. Initial idea assessment
2. Fundamentals of business planning
3. Industry analysis
4. Understanding your market & writin...
* Required 3
1. The problem.
2. The market.
3. The solution
4. People.
5. The financials.
* Required 4
 Who are your target customers ?
 What is the pain they are suffering and you are
trying to solve ?
 Are they really su...
 Can you size the target market ?
 Is this market ready for your product ?
 Is this market really worthy ?
 How would ...
 How would you solve your customer’s problem ?
 Does this really solve their problem totally ?
 What is your product’s ...
 Who are the members of your team ?
 Do you have all needed skills in the team ? And
how will you acquire any missing sk...
 Initial investment
How much money do you need to create and
produce the product ?
What about the overhead expenses ?
...
10
 What is a business plan ?
 Why write a business plan ?
 The business plan steps ?
 The business plan structure ?
11
 Dream stage
 Plan stage
 Execution phase
 Growth phase
 Stability and development phase
 Exit phase
12
It is an integrated plan for a business
project covering marketing, sales,
financial, operations, production,
development ...
1. Because I have to
› To provide project financing.
› To attract a business partner or an investor.
2. Because I Need to ...
 Idea generation
 Industry Analysis
 Market research and analysis
 Marketing strategy
 Production and operation plans...
 Innovative product or service
 Visualize a market gap - you can add
value.
 Imported Idea
16
Rivalry among
establishment
firms
Risk of entry
by potential
competitors
Bargaining
power of
buyers
Threat of
substitute
p...
 Market Size
 Consumer Analysis
 Competitors Analysis
18
 How big is the market Now ?
 How fast is it or will it grow ?
 Where is the product now in the
product life cycle ?
19
 Customer segmentation.
 Target customer
B2B.
B2C.
 Consumer buying behavior
What is the decision making process ?
...
 Who are main competitors in the market and
what is the competitive advantage of each
one ?
 Estimated market shares
 E...
 Direct SalesMass Media - Advertising
 Retail
 The web
 Telemarketing / Phone Sales
 Trade Shows and Conferences
22
 Product Development Process
 Technology
 Needed human resources for the operation and production.
 Supply chain manag...
 Organization chart
 Staffing plan: Getting the RIGHT Team on board
 Sales and marketing, finance and accounting, IT an...
 Name - Logo
 Legal structure
 Location
25
 Income statement projections
 Cash Flow Projection
 Key Financial Indicators
 Providing needed Capital
26
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Business plan

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Business Plan

Talk about the following

* Initial idea assessment.
* Fundamentals of business planning.
* Industry analysis.
* Business plan steps.

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Business plan

  1. 1. 1 2 0 1 3 – 0 6 By: Ahmed Badie
  2. 2. 1. Initial idea assessment 2. Fundamentals of business planning 3. Industry analysis 4. Understanding your market & writing your marketing plan 5. Product development and Man power planning 6. Writing the financial plan 7. Compiling your complete business plan 8. Preparing the investor presentation 9. Delivering the investor presentation 2
  3. 3. * Required 3
  4. 4. 1. The problem. 2. The market. 3. The solution 4. People. 5. The financials. * Required 4
  5. 5.  Who are your target customers ?  What is the pain they are suffering and you are trying to solve ?  Are they really suffering this pain ?  Is anyone else working or trying to solve this problem ? 5
  6. 6.  Can you size the target market ?  Is this market ready for your product ?  Is this market really worthy ?  How would you reach your market ?  Do you need to educate your market ? 6
  7. 7.  How would you solve your customer’s problem ?  Does this really solve their problem totally ?  What is your product’s features and advantages over the competition ?  Where do you stand from the development process ? 7
  8. 8.  Who are the members of your team ?  Do you have all needed skills in the team ? And how will you acquire any missing skills ?  Do you have the needed leadership and managerial resources ?  Do you have sales and marketing expertise ?  Do you have the R&D process know-how ? 8
  9. 9.  Initial investment How much money do you need to create and produce the product ? What about the overhead expenses ?  What are the expected revenues ?  What about the cash flow ? Break-even? Return on the investment ? 9
  10. 10. 10
  11. 11.  What is a business plan ?  Why write a business plan ?  The business plan steps ?  The business plan structure ? 11
  12. 12.  Dream stage  Plan stage  Execution phase  Growth phase  Stability and development phase  Exit phase 12
  13. 13. It is an integrated plan for a business project covering marketing, sales, financial, operations, production, development and management plans required for the project establishment and achieving success. 13
  14. 14. 1. Because I have to › To provide project financing. › To attract a business partner or an investor. 2. Because I Need to understand My Business › Why will they buy my product or service? › Who are my customers? › What will they pay? › What is the competitive advantage in my product? › How will I make and deliver/ sell the service/ product? › What resources do I need? › Can I make money and create value? › Do I have the right team on board? 14
  15. 15.  Idea generation  Industry Analysis  Market research and analysis  Marketing strategy  Production and operation plans  Management structure  Company structure  Financial plans 15
  16. 16.  Innovative product or service  Visualize a market gap - you can add value.  Imported Idea 16
  17. 17. Rivalry among establishment firms Risk of entry by potential competitors Bargaining power of buyers Threat of substitute products Bargaining power of suppliers 17
  18. 18.  Market Size  Consumer Analysis  Competitors Analysis 18
  19. 19.  How big is the market Now ?  How fast is it or will it grow ?  Where is the product now in the product life cycle ? 19
  20. 20.  Customer segmentation.  Target customer B2B. B2C.  Consumer buying behavior What is the decision making process ? Who are real decision makers ?  Current and projected growth of the customer spending on the product. 20
  21. 21.  Who are main competitors in the market and what is the competitive advantage of each one ?  Estimated market shares  Exiting/planned products in the marketplace. 21
  22. 22.  Direct SalesMass Media - Advertising  Retail  The web  Telemarketing / Phone Sales  Trade Shows and Conferences 22
  23. 23.  Product Development Process  Technology  Needed human resources for the operation and production.  Supply chain management processes  Operation and Capacity plaining  Raw Material Sourcing  Quality control process 23
  24. 24.  Organization chart  Staffing plan: Getting the RIGHT Team on board  Sales and marketing, finance and accounting, IT and HR.  Check the availability of needed manpower near to the project location. 24
  25. 25.  Name - Logo  Legal structure  Location 25
  26. 26.  Income statement projections  Cash Flow Projection  Key Financial Indicators  Providing needed Capital 26
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