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2,1 mill. facebookbrukere i Danmark (5,6)!!!
Social media are primarily Internet-based tools for sharing and discussing information among human beings
Raskest voksende gruppen på facebook er 25 - 30 år og eldre133,000,000 - number of blogs indexed by Technorati346,000,000 - number of people globally who read blogs1,750,000 - number of RSS subscribers to 77% - percentage of active Internet users who read blogs55% - percentage of the blogosphere that drinks more than 2 cups of coffee per day (source)81 - number of languages represented in the blogosphere59% - percentage of bloggers who have been blogging for at least 2 years
3,000,000 - number of Tweets/dayTwitter harhatt en eventyrligutvikling. 1300% økningsistehalvårifjor. 130% i mars alene!!!
The era of social relationships: Beginning in the mid-1990s, people signed up for online profiles and connected with their friends to share information.
The era of social functionality: As it exists today, social networking is more than just a platform for \"friending,\" but one that can support a broader array of what Owyang calls \"social interactive applications.\" However, identities are essentially disconnected silos within individual sites.
The era of social colonization: By late 2009, technologies such as OpenID and Facebook Connect will begin to break down the barriers of social networks and allow individuals to integrate their social connections as part of their online experience, blurring the lines between networks and traditional sites.
The era of social context: In 2010, sites will begin to recognize personal identities and social relationships to deliver customized online experiences. Social networks will become the \"base of operation for everyone's online experiences.”
The era of social commerce: In approximately two years, social networks will be more powerful than corporate Web sites and CRM systems, as individual identities and relationships are built on this platform. Brands will serve community interests and grow based on community advocacy as users continue to drive innovation in this direction
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Digital Briefing 2009
Aldrig før har socialt været så kommercielt
EIRIK NORMAN HANSEN
Director of Business and Brand Consulting
TECHNOLOGY FOR EVERYONE
WHERE ARE WE AND WHERE ARE WE