Online Marketing
Seminar
April 2008

The new generation of marketing is
all about understanding and
respecting the power of the user

The new generation of marketing is all
about understanding and respecting
the power of the user
!!There is a new generation of marketing: the power of users
!!Marketers are not sufficiently taking advantage of this change
!!Marketers need to embrace a new level of engagement with their
customers

There is a new generation of marketing:
The power of users
!!Social networking is a strong trend
!!Technology for everyone
!!Permission driven communication is perceived as most credible
and relevant
!!Consumers are demanding authentic value

Social networking is a strong trend
!!1.3 million blog posts daily
!!18 per second