<ul><li>Examining Best Strategies For </li></ul><ul><li>Introducing E-Bikes Within A Specific European Region </li></ul><u...
The region: Catalonia Long tradition on motorcycling industry  (90% of the Spanish production)  Heritage of historic brand...
The Cluster Clustermoto in a non-profit association for technologic development and innovation Founded in 1997 with the su...
The Project Idea Project briefing Product launch 1 year 1 year Evaluation & Definition Project development Business develo...
Project briefing Product Briefing  Evaluation phase Market Competitors clients Understanding  new actors Electric supplier...
Project Development Intern  within this cluster Team definition key suppliers & tech.centers work package distribution (RA...
Business Development Building up a network: Government:  Network sharing.  Demonstration projects Lobbing (regulations, gr...
Business Development Insurance companies:  Lower rate for e-Bikes  (adjusting product features) Contract agreement Full se...
Business Development Networking (international) Co-Development:  Sharing synergies and know-how Being transparent  Sharing...
<ul><li>High wheel electric Li-Ion scooter </li></ul><ul><li>Ergonomic and low single seat position  </li></ul><ul><li>Ben...
Financials Lower costs:  cost/km,  maintenance, lower insurance rates: SINGLE SEATER,  LIMITED MAX. SPEED, LOW VOLTAGE Spa...
Safety Low voltage Integral disc braking system Protective pads protect fairings  in the event of lateral crash Product Be...
Ergonomics Lighter(85 kg) Estability (only high wheel e-scooter) Load capacity (top case and flat floor) Reduced seat heig...
“ pushed by our innovation team, it is pulling innovation within all clustermoto members” …  the future is electric!
Thank you Inocencio González [email_address] +34 671 468 873 http://es.linkedin.com/in/ TZevs @ T ra Z eless
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(EN): Examining Best Strategies For Introducing E-Bikes Within A Specific European Region

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Presentation hold at E-Bikes forum Barcelona (12/04/2011) by Inocencio González:
General Manager at CLUSTERMOTO
Project Manager - ZEVs at RIEJU
Managing Director at TraZeless ZEVs

Published in: Automotive, Technology, Business
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  • Presentación de la región, clustermoto, y el proyecto mius
  • Identificar stakeholders: fabricante, mercado (usuario), nuevos actores (electricas, charging point), catalizadores necesarios (locals, regionals, natinals, internationals)
  • Identificar stakeholders: fabricante, mercado (usuario), nuevos actores (electricas, charging point), catalizadores necesarios (locals, regionals, natinals, internationals)
  • Identificar stakeholders: fabricante, mercado (usuario), nuevos actores (electricas, charging point), catalizadores necesarios (locals, regionals, natinals, internationals)
  • Identificar stakeholders: fabricante, mercado (usuario), nuevos actores (electricas, charging point), catalizadores necesarios (locals, regionals, natinals, internationals)
  • Identificar stakeholders: fabricante, mercado (usuario), nuevos actores (electricas, charging point), catalizadores necesarios (locals, regionals, natinals, internationals)
  • Identificar stakeholders: fabricante, mercado (usuario), nuevos actores (electricas, charging point), catalizadores necesarios (locals, regionals, natinals, internationals)
  • Identificar stakeholders: fabricante, mercado (usuario), nuevos actores (electricas, charging point), catalizadores necesarios (locals, regionals, natinals, internationals)
  • (EN): Examining Best Strategies For Introducing E-Bikes Within A Specific European Region

    1. 1. <ul><li>Examining Best Strategies For </li></ul><ul><li>Introducing E-Bikes Within A Specific European Region </li></ul><ul><li>a cluster approach </li></ul><ul><li>Barcelona, April 12th 2011 </li></ul>
    2. 2. The region: Catalonia Long tradition on motorcycling industry (90% of the Spanish production) Heritage of historic brands: BULTACO, MONTESA, SANGLAS, DERBI, RIEJU & OSSA Today 12 manufacturing facilities Geographic concentration explain current cooperating in a cluster basis approach
    3. 3. The Cluster Clustermoto in a non-profit association for technologic development and innovation Founded in 1997 with the support of the Catalonian government Today represents 30 companies , including manufacturers, suppliers and research centres Clustermoto innovation team leads the transition to the electric vehicle
    4. 4. The Project Idea Project briefing Product launch 1 year 1 year Evaluation & Definition Project development Business development
    5. 5. Project briefing Product Briefing Evaluation phase Market Competitors clients Understanding new actors Electric suppliers Charging points Local government Insurance Maintenance Renting Regulations, … Technology Battery, motor Business briefing
    6. 6. Project Development Intern within this cluster Team definition key suppliers & tech.centers work package distribution (RASI matrix) global project management and follow-up Method
    7. 7. Business Development Building up a network: Government: Network sharing. Demonstration projects Lobbing (regulations, grants) Electric suppliers: Co-operation on demonstration projects Future developments (quick charge) Prescription to fleets Charging points: Full service provider New distribution channel
    8. 8. Business Development Insurance companies: Lower rate for e-Bikes (adjusting product features) Contract agreement Full service (adding insurance rate to the sale price) Fleets: Understanding a new customer Understanding specific sale procedures Users associations: Collaborating on development and feedback Maintenance providers & Renting: Facilitating access to fleets New distribution channel
    9. 9. Business Development Networking (international) Co-Development: Sharing synergies and know-how Being transparent Sharing same motivation Extending range Communication: Extending network in Europe Cluster facilitates contact finding International show-ups
    10. 10. <ul><li>High wheel electric Li-Ion scooter </li></ul><ul><li>Ergonomic and low single seat position </li></ul><ul><li>Benchmark for maximum energy efficiency </li></ul><ul><ul><li>Lighter than the rest </li></ul></ul><ul><ul><li>Maximum efficiency in electric power-train, </li></ul></ul><ul><ul><li>Minimum energy losses </li></ul></ul><ul><ul><li>Limited max speed </li></ul></ul><ul><li>Low voltage (safety) </li></ul><ul><li>Best choice for fleet operation commuting in urban environment (cost/km and robustness) </li></ul>Product Definition
    11. 11. Financials Lower costs: cost/km, maintenance, lower insurance rates: SINGLE SEATER, LIMITED MAX. SPEED, LOW VOLTAGE Spare parts price and availability (EU) Product Benefits
    12. 12. Safety Low voltage Integral disc braking system Protective pads protect fairings in the event of lateral crash Product Benefits
    13. 13. Ergonomics Lighter(85 kg) Estability (only high wheel e-scooter) Load capacity (top case and flat floor) Reduced seat height Product Benefits
    14. 14. “ pushed by our innovation team, it is pulling innovation within all clustermoto members” … the future is electric!
    15. 15. Thank you Inocencio González [email_address] +34 671 468 873 http://es.linkedin.com/in/ TZevs @ T ra Z eless
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