Your SlideShare is downloading. ×
Innovirtua vBusiness Simulator Strategy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Innovirtua vBusiness Simulator Strategy

350
views

Published on

How to develop your virtual simulator presence and break even.

How to develop your virtual simulator presence and break even.

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
350
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. vBusiness Simulator Strategy
    13/04/2011
    1
  • 2. Innovirtua Program
    Phase 1 – Making the project reality
    Phase 2 – Infrastructure and Logistics
    Phase 3 – Marketing and Value Added
    Phase 4 – Costings
    Phase 5 – Breaking Even
    Phase 6 – Sustainable Development
    13/04/2011
    2
  • 3. Reality Check
    3 layers of IS Practice
    Logistics Streams
    Revenue Streams
    Value Streams
    Influence Diagram Analysis
    Strategy Outline
    13/04/2011
    3
  • 4. 3 layers of IS Practice
    13/04/2011
    4
  • 5. Logistics Streams
    Framework for a MMOW Economy
    13/04/2011
    5
  • 6. Business Models
    Market Exchange – a B2B hub which facilitates business to business transactions
    Business Trading Community – enables market participants to exchange information and communicate with one another
    Buyer Aggregate/Virtual Mall – creates strategic partnerships and purchasing/development consortia so as to increase power of buyers. Creates external potential of retailers.
    Classifieds – Sim provides a space for advertisements for the sale of goods and services
    Metamediary – provides transaction clearing services
    Search Agent/Bounty Broker – A firm provides personalised shopping or information services by means of intelligent agents, a premium is paid by customers for knowing where to find items.
    Matchmaker – search agent for B2B activities
    13/04/2011
    6
  • 7. Portal Theory
    The sim will provide users with content services or product, this attracts users to the sim.
    Generalised Portal – an environment that offers broad and diffuse access to the community (Linden Labs)
    Personalised Portal – Generalised Portal which is customisable creating high switching costs (Content Creators)
    Specialised Portal – focused portal that creates a narrow community (Commercial Interests and 3rd parties)
    13/04/2011
    7
  • 8. Production
    vBusiness allows producers and service providers to sell directly to users and customers without the use of an intermediary. This reduces costs through raising margin potentials.
    They can also learn about their potential markets by having direct contact with them, allowing a move towards mass customisation.
    Economies of scale and of learning are an important ingredient of success for potential residents and partners of BusinessLinksims.
    The drawback is that intermediaries may glean knowledge of producer activities at an early stage and use vBusinessmethhods to undermine and compete very quickly.
    By installing a community culture between trusted parties, we will be able to increase the rate of development whilst decreasing the time it takes for intermediaries to compete in new markets.
    13/04/2011
    8
  • 9. Production
    In this we need to attempt to strike a balance of a number of producer types.
    Manufacturer-Direct – a firm which produces tangible, physical product directly to users (probably a low number, if more than one in different markets)
    Content Provider – producer of digital products (movies, software, music, avatar facilitators, all relevant content welcomed)
    E-procurement – buying consulting services, materials or subcomponents through vBusiness means (see value chain integration)
    Network Utility Provider – provides software that supports vBusiness applications (eg. Linden Labs, one per grid)
    Brand Integrated Content – a firm which attempts to integrate advertising, branding and products or services more fully through vBusiness means (Business Link of which we only have one primary, see value chain integration)
    13/04/2011
    9
  • 10. Brand Integrated Content
    Customers usage of BIC production is metered and so they pay as they go. Application Service Providers can be used as an example of this business model. There are 7 subtypes.
    Service Providers – sells services to individuals (Sim Developers)
    B2B Service Provider – sells services to businesses (kzero, Clever Zebra)
    Value Chain Service Provider – uses vBusiness methods to provide logistics for one specific piece of the value chain (individuals within the community)
    Value Chain Integration – uses vBusiness methods to integrate multiple links in the value chain with a possibility of exploiting the information flow between them (Business Link)
    Collaboration Platform Providers – manages collaboration platforms and sells collaboration tools to improve development (what Linden Labs should be, what Business Link should aim to be)
    Application Service Provider – rents software over the internet (Linden Labs)
    Audience Broker – collects information on users and uses the information to help target their audience more effectively. (What Tony was always supposed to be, maybe VIO business group?)
    13/04/2011
    10
  • 11. Revenue Streams
    There are a few applicable types of revenue generation techniques here:
    Referral – gain a fee by referring a user to a member of the community
    Subscription – a common billing method whereby a fee is charged periodically in return for services. An attractive approach as variable costs are low, also common for content creation.
    Fee-for-Service – similar to subscription. However instead of paying periodically, customers pay for what they use.
    Online Content Providers – within the commerce layer, deriving revenue from advertising or subscriptions
    Online Digital Retailers – revenue from markup on production
    Online Broker – revenue from commission or referral
    Online Market Makers – revenue from commission
    Application Service Providers – revenue from a fee for software service
    13/04/2011
    11
  • 12. Business Process Redesign
    13/04/2011
    12
  • 13. Value Streams
    13/04/2011
    13
  • 14. vBusiness Influence Diagram
    13/04/2011
    14
  • 15. vBusiness Strategy Outline
    13/04/2011
    15