Practical Cloud - Stephen Betts (Avanade)
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Practical Cloud - Stephen Betts (Avanade)

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Presentation by Stephen Betts (Avanade) at "MSDN Presents: Windows Azure Platform" Event (Apr 13, 2010) .

Presentation by Stephen Betts (Avanade) at "MSDN Presents: Windows Azure Platform" Event (Apr 13, 2010) .

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  • Cloud Computing Can Cut Costs, Yet Executives Perceive Inherent Security RisksExecutives around the globe are facing a conundrum. In the midst of widespread economic turmoil, decision-makers must reduce costs and widely recognize cloud computing as a viable way to reduce capital expenditures and operational costs. But they are unwilling to switch from internally owned and managed IT systems to cloud computing technologies due to perceived fears. In so doing, these leaders are inadvertently missing the potential business benefits of cloud computing. Cloud enables companies to be more responsive. In a fast-paced, rapidly evolving global economy, the ability to respond quickly to the needs of customers, markets and opportunities represents a significant market differentiator. Cloud offers access to technologies that help companies connect. This drives deeper and more effective relationships with partners and customers. Cloud computing enables specialization. By tapping technologies available as a service instead of owning and managing all IT systems, companies can invest more of their time and resources in focusing on what truly differentiates them in the marketplace.
  • What the cloud means?Fundamental change in how IT services are provisioned and consumedEasier to outsource and specializeDistribute risk and focus on the coreTurns capital expenditure into operational expenditureImproves time to market; reduces entrance and exit costsDistributed on demand infrastructure and accessPortfolio Assessment – Help clients identify, quantify and rationalize cloud opportunities. Final deliverable is a report containing guidance on the approach to use for selecting on-premise vs. hosted vs. cloud and matrix of the applications analyzed.Application Assessment – Analyze a single application for suitability and opportunity to re-platform or migrate to Azure. Deliverables of this service include a detailed analysis of the application, a vision/scope and approach document, and an estimate to complete the work.Application Re-Platform – “Lift and shift” a client’s their existing application onto Azure. Applicable when clients simply want to get an existing application out of their data center and onto a cloud platform without investing in re-architecting to take advantage of cloud-specific benefits. Application Build/Migration –Build a new client application or re-architect a client’s existing application to not only run on, but fully leverage Windows Azure. This approach enables applications to leverage cloud-specific capabilities such as on-demand elasticity, stateless operations, and federated identity.Community Applications – Build 1:few applications for clients to offer into their partner community/eco-system. Scenarios for this type of application include medical research, supply chain integration, or payment clearinghouses as examples. These applications allow organizations to share data and participate in processes across boundaries seamlessly.SaaS Offerings – Build industry solutions that Avanade and/or Accenture sells on a pay- per-use basis. Examples might include Claims Components, Connected Commerce, Digital Marketing, Property Management, and the Fare Card Management solutions.ISV Offerings –This service targets a small, strategic group of ISV’s who wish to enter the SaaS marketplace but may lack the technical skill, delivery capacity or business model understanding to do so. Our role here will include solution delivery, but may also involve operating the SaaS business on their behalf. An example of this would be offering non-production SAP environments on Azure (with or without Accenture’s industry offerings on top of SAP).Creates new markets and new competitors
  • In a business environment filled with an increasing number of competitors, companies need to differentiate themselves more than ever. One way for them to accomplish this involves focusing on their core expertise – what they do best. Management consultant Geoffrey A. Moore emphasized the importance of focusing on a company’s “core” in his best-selling book, Dealing with Darwin. In that book, Moore stressed how essential it was to understand the difference between core and context. For Moore, the core represented whatever a company does better than anyone. Everything else needs to be viewed as “context” and how it can help the core achieve and maintain its competitive edge. Some of what is considered context – things that support a business but do not contribute to its core differentiation – might be prime candidates for cloud computing. By sending certain functions cloud-ward, businesses can focus more on the core – product innovation, customer relationships, strategic business growth initiatives, and more. It can allot more valuable time, resources and attention to specializing in its core area. Cloud makes exploration and entry into new geographic markets and product segments faster, cheaper and less risky. And dedicated resources can be shifted from the mundane to focus on innovation.More than two-thirds of the respondents in Avanade’s global cloud computing survey said the cloud would allow them to react more quickly to market conditions and competitors. And 70% of the survey respondents indicate that cloud would improve their ability to be more flexible. All this allows a company to focus on what it does well, while improving technology performance onsite. From a technology standpoint, cloud computing offers companies new opportunities. And it allows some of its IT risk to be shared by a third party.

Practical Cloud - Stephen Betts (Avanade) Practical Cloud - Stephen Betts (Avanade) Presentation Transcript

  • Practical CloudYour Guide to Getting Started
    Stephen Betts - CTO, SE Asia
    Sanju Sunny – Manager – A&I
    13-Apr-2010
  • Agenda
    Cloud Analysis and Research
    Our Definition of Cloud and Microsoft Cloud Options
    Getting Started In The Cloud
    Case Studies
    Solution Offerings
    Demo
    2
  • Cloud Analysis & Research
  • Avanade Research Findings: Executive insights on cloud computing
    Clear mandate to cut the cost of doing business
    Technology investments seen as one way to reduce costs
    Decision-makers widely recognize cloud computing as a viable way to reduce capital and operational expenditures and do not view the cloud as just the latest IT hype
    They also prioritized business values associated with a move to cloud computing, such as being more flexible, reacting to market conditions, and focus on core business
    Avanade 2009 global survey of cloud computing
    4
  • Avanade Research Findings:Despite Recognized Value, Many Concerns
    Of the organizations surveyed, 61 percent say they are not leveraging cloud computing in any form
    84 percent of those respondents have no plan to adopt cloud computing in the next 12 months
    Perceived fear over security and loss of control overwhelmingly cited as primary obstacle
    5
  • Avanade Research Findings:The Adoption Gap is Closing
    Clear shift as companies begin to plan and test the use of cloud computing
    In January 2009, 54 percent had no plans to use cloud computing within 12 months, but in September 2009, that number fell to 36.5 percent
    6
  • Avanade Research Findings:Companies Turning to Hybrid Approach
    • Less than 5 percent of respondents are adopting a cloud-only model
    • More than half of companies are moving to a hybrid approach that combines cloud and internally owned systems
    7
  • 100%
    Customer Relationship Management
    Business
    Intelligence
    52%
    Email
    Collaboration
    47%
    45%
    45%
    SaaS Trends
  • versus
    Perception
    Experience
    Respondents appear to be disconnected between their perceptions and actual experience with SaaS technologies
    90%
    65%
    report their deployments as successful yet 54% would have seriously investigated cost & benefits further before deployment of SaaS-based applications
    of companies report having generated a reasonable return on their SaaS investment 
  • Our Definition of Cloud
  • Bringing Clarity Out of Complexity:Defining Cloud Computing
    “Avanade defines cloud computing as enabling and delivering computing services – compute power, data storage, network bandwidth, and application software – over a network on an as-needed basis”
    11
  • Taxonomy of Cloud Computing
    Business Process Outsource (BPO)
    Accenture, Computer Science Corp, EDS, …
    Software as a Service (SaaS)
    Salesforce, Google Docs, Zoho, …
    Cloud Services
    Amazon, PayPal, …
    Platform as a Service (PaaS)
    Google App Engine, Force.com, ….
    Cloud
    Infrastructure as a Service (IaaS)
    Amazon EC2/S3, RackSpace, VMWarevCloud
    Private Cloud
    Amazon VPC, …
    Data Center
    On Premise, Hosting Provider, Cloud
    12
  • Taxonomy of Cloud Computing
    Accenture BPO
    Finance and Accounting, Procurement, Learning…
    Business Process Outsource (BPO)
    Accenture, Computer Science Corp, EDS, …
    Windows Azure Platform
    Windows Azure,
    SQL Azure,
    AppFabric,
    Live Services
    Microsoft BPOS
    Exchange, OCS, SharePoint, LiveMeeting, CRM
    Avanade Online Services
    CRM, Digital Marketing, …
    Software as a Service (SaaS)
    Salesforce, Google Docs, Zoho, …
    Cloud Services
    Amazon, PayPal, …
    Platform as a Service (PaaS)
    Google App Engine, Force.com, ….
    Cloud
    Elastic Datacenter
    Hyper-V,
    System Center
    Infrastructure as a Service (IaaS)
    Amazon EC2/S3, RackSpace, VMWarevCloud
    Private Cloud
    Amazon VPC, …
    Data Center
    On Premise, Hosting Provider, Cloud
    13
  • Getting Started In The Cloud
  • Getting Started in the Cloud: On-premise vs. Co-location vs. Cloud
    “Packaged”
    Application
    An application that I buy “off the shelf” and run myself
    Hosted
    “Packaged”
    An application that I buy “off the shelf” and run at a host provider
    “Software as a Service”
    A hosted application that I buy from a vendor
    Buy
    Self-Hosted “Home-Built”
    An application that I develop and run myself
    Hosted
    “Home-Built”
    An application that I develop myself but run at a host provider
    Cloud Platform
    An application that I develop myself but run in the cloud
    Build
    On-premise
    Cloud
    15
  • 16
    All acceptable options (trade-off)
    “Packaged”
    Application
    An application that I buy “off the shelf” and run myself
    Hosted
    “Packaged”
    An application that I buy “off the shelf” and then run at a host provider
    “Software as a Service”
    A hosted application that I buy from a vendor
    Buy
    Maximum Control
    Self-Hosted “Home-Built”
    An application that I develop and run myself
    Hosted
    “Home-Built”
    An application that I develop myself, but run at a host provider
    Cloud Platform
    An application that I develop myself, but run in the cloud
    Maximum Economy of Scale
    Build
    On-premise
    Cloud
  • Getting Started in the Cloud: Identifying Cloud Opportunities
    Batch and Data Intensive Applications
    • One-off applications that don’t rely on real-time response
    • Data and high performance intensive applications (financial risk modeling, simulation, data compression, graphics rendering…)
    • New back-office applications
    Business Continuity (Storage)
    • Extensive storage
    • Backup and recovery
    Easy
    Software
    Development and Testing
    • Software development and testing environment
    • Performance Testing
    • Non production projects
    • R&D activities
    • Reduced time to market
    Ease of Implementation
    Desktop Productivity
    • Web 2.0 applications
    • Workgroup applications
    • Office suites
    • Email and calendaring
    Peak Load Demands
    • New business activities
    • Applications w/ peak-loads
    • Seasonal websites
    • Applications with
    • scalability needs
    Sensitivity
    • Mission critical applications
    • Regulation-protected data (HIPAA, SOX, PCI…)
    Legacy
    • Specific existing infrastructure
    • Complex legacy systems
    Hard
    High Value
    Value to the Enterprise
  • Getting Started in the Cloud: “Massive Enterprise” Example
    “Packaged”
    Application
    Hosted
    “Packaged”
    “Software as a Service”
    Buy
    ERP
    “Too costly to run this myself, but I’ve made too many customizations.”
    Issue Tracking
    E-mail
    “Home-Built”
    Application
    Hosted
    “Home-Built”
    Cloud Platform
    HR System
    Molecule Research
    Build
    Clinical Trial
    On-premise
    Cloud
    18
  • Getting Started in the Cloud: “Massive Enterprise” Example
    “Packaged”
    Application
    Hosted
    “Packaged”
    “Software as a Service”
    Buy
    ERP
    Issue Tracking
    “CRM and e-mail are commodity services – they have no customizations, and it’s cheaper for someone else to run these.”
    E-mail
    “Home Built”
    Application
    Hosted
    “Home Built”
    Cloud Platform
    HR System
    Molecule Research
    Build
    Clinical Trial
    On-premise
    Cloud
    19
  • Getting Started in the Cloud: “Massive Enterprise” Example
    “Packaged”
    Application
    Hosted
    “Packaged”
    “Software as a Service”
    Buy
    ERP
    Issue Tracking
    E-mail
    Hosted
    “Home Built”
    “Home-Built”
    Application
    Cloud Platform
    “I can’t afford to maintain this old HR application written in VB – it’s driving me mad!”
    HR System
    “But due to privacy issues, I prefer to keep my HR data on-premise.”
    Molecule Research
    Build
    Clinical Trial
    On-premise
    Cloud
    20
  • Getting Started in the Cloud: “Massive Enterprise” Example
    Hosted
    “Packaged”
    “Packaged”
    Application
    “Software as a Service”
    Buy
    ERP
    Issue Tracking
    E-mail
    HR System
    Hosted
    “Home-Built”
    “Home-Built”
    Application
    Cloud Platform
    “I wish I had access to cheaper compute and storage when I need it.”
    Molecule Research
    Build
    Clinical Trial
    On-premise
    Cloud
    21
  • Getting Started in the Cloud: “Massive Enterprise” Example
    Hosted
    “Packaged”
    “Packaged”
    Application
    “Software as a Service”
    Buy
    ERP
    Issue Tracking
    E-mail
    HR System
    Hosted
    “Home-Built”
    “Home-Built”
    Application
    Cloud Platform
    “THIS is where I want to spend my IT resources – I’m going to double down on this application!”
    Molecule Research
    Build
    Clinical Trial
    On-premise
    Cloud
    22
  • Getting Started in the Cloud: “Massive Enterprise” Example
    Hosted
    “Packaged”
    “Packaged”
    Application
    “Software as a Service”
    Buy
    ERP
    Issue Tracking
    E-mail
    HR System
    Hosted
    “Home-Built”
    “Home-Built”
    Application
    Cloud Platform
    Molecule Research
    Build
    Clinical Trial
    On-premise
    Cloud
    23
  • Getting Started in the Cloud: “Massive Enterprise” Example
    Hosted
    “Packaged”
    “Packaged”
    Application
    “Software as a Service”
    Buy
    ERP
    Issue Tracking
    E-mail
    HR System
    “Run On-Premise”
    Control SLA of Applications
    Hosted
    “Home-Built”
    “Home-Built”
    Application
    Cloud Platform
    Molecule Research
    Build
    Clinical Trial
    On-premise
    Cloud
    24
  • Getting Started in the Cloud: “Massive Enterprise” Example
    Hosted
    “Packaged”
    “Packaged”
    Application
    “Software as a Service”
    ERP
    Issue Tracking
    “Home-Built”
    Control Features of Applications
    E-mail
    HR System
    Hosted
    “Home-Built”
    “Home-Built”
    Application
    Cloud Platform
    Molecule Research
    Clinical Trial
    25
  • Case Studies
  • Konecranes, a global manufacturer operating in more than 400 locations, needed to harmonize their business communications and collaboration systems to realize the vision of one global company.
    Results
    Unified Communications as a Cloud Service Yields High Return for Manufacturer
    Business Situation
    Solution
    Konecranes turned to Avanade to help deliver a global Unified Communication system. By exploring multiple scenarios, leveraging Avanade’s Business Benefits Calculator and Estimating Model, it was determined that the most beneficial option, both from a financial and functional perspective, was to provide Unified Communications as a Cloud service to the client’s 8000 employees.
    By migrating email services and adding functionality such as chat, conferencing, presence and project workspaces provided by the Microsoft BPOS-S cloud service, Konecranes will receive an estimated return of 7.5M€ in 3 years. The system is also easily extendable to customers, partners, suppliers and future acquisitions to further improve collaboration across groups
  • Swiftly Reduce Costs with Enterprise Deployment in Less than 4 months
    Business Situation
    This company’s corporate intranet was housed on a content management platform that was not longer supported by the software publisher.  Capturing, organizing and sharing over 90,000 assets, artifacts and documents for use by thousands of employees is mission critical.
    FinancialServices
    Solution
    Microsoft and Avanade collaborated to build a new portal solution using Sharepoint hosted in the cloud using Microsoft Online Services. The solution includes a secondary disaster recovery data center,  self-service site creation and document recovery, secure 128-bit encryption with in-line virus scanning, and leverages the organizations single sign-on capability.
    Results
    In addition to a project savings of $2.3M over three years—half of which delivered in year 1—this solution significantly improves their technology underpinnings.
    28
  • Origin Digital, industry leader in live IP broadcasts, on-demand publishing, and portal produc­tion, wanted to create a more scalable transcoding workflow environment that delivered the same high performance its customers enjoyed but with lower operating expense, easier management, and without requiring additional capital expenditures for underutilized resources.
    Results
    Mission Critical Application Elevated to the Cloud
    Business Situation
    Solution
    Working with Avanade, Origin Digital built its Cloudcoder application, using the Microsoft Visual Studio® 2008 develop­ment system with Azure and SQL Azure, in about two months. The Cloudcoder integrates into the Origin Digital central management platform while offloading much of the processing to the cloud. Customers upload digital files to the Origin Digital network, and the Odaptor calls the Cloudcoder service, which trans-codes the file.
    By building the Cloudcoder on the Windows Azure platform, Origin Digital gained real-time scalability, and reduced administration, time-to-market, and costs. We’re seeing significant reductions (in some cases ½) in computing resource cost for comparable workflows by using the Cloudcoder running on Windows Azure.
  • Next Steps
  • Getting Started in the Cloud: Steps to Make your Plans Actionable and Valuable
    31
    Explore cloud-based offerings
    Are there solutions to problems you face today where cloud might be a viable answer?
    Take on a small cloud project to gain experience
    Pursue a pilot
    Identify 1 or 2 projects where cloud offers business value
    Investigate costs
    Compare the TCO of your more mature applications, such as e-mail or collaboration, to today’s SaaS offerings
    Build a road map
    Undertake an application portfolio assessment
  • Microsoft Online Assessmentwww.thecloudadvantage.com
    Valued at $21,000
    Inputs
    • Customer’s current costs based on 140 inputs
    • Detailed accounting of current technology
    • Interviews with stakeholders
    • 18 month technology plans
    • 18 month business plan
    Goal
    Customers will develop an understanding of the value story associated with adopting cloud technologies and document the financial components of their current state and future state BPOS.
    Outcome
    Outputs
    • Solution Fit Assessment
    • Avanade Economic Model
    • Migration Impact Assessment
    • Enhanced Customer Knowledge of BPOS
    • Next Step Plans
    • Confirm alignment of cloud-computing the technology and business plans
    • Document the financial components in preparation for a business case
    • Understand the impact of migration, and develop a migration strategy
    • Speak with other customers regarding their experiences and lessons learned
    32
  • Email
    Sharepoint
    Get customers hands-on with Microsoft Online and Avanade Pilots.
    We maintain 2500 seats of Microsoft Online to support customers and allows for extended pilot scenarios.
    5 days*
    5 days*
    to an operational ExchangeOnline environment and can include:
    • directory synchronization
    • mail-flow
    • post-pilot message retention plan
    • mobile support
    to an operational SharePoint Online environment and can include:
    • multiple sites
    • enablement site to help customer learn the technology
    • sample workspaces based on Avanade delivered solutions
    • customer branding and design
    * Avanade requires materials to be complete prior to the start of the pilot
  • Avanade Offers for Azure
    Assessment
    Proof of Concept
    • Identify high-level requirements for Proof of Concept (“PoC”).
    • Architect PoC based on requirements
    • Build PoC to ensure application compatibility with Microsoft Azure
    • 4-6 weeks in length
    • Delivery team consists of Azure On-Shore Architect and Off-Shore Azure Factory
    • PoC Requirements document
    • PoC Design document
    • Proof of Concept
    • Educate client on cloud and Microsoft’s Azure platform.
    • Provide technical and business expertise to help identify and qualify potential application candidates.
    • Conduct a review of the application to confirm fit for Microsoft Azure develop recommendation.
    • 1 week in length
    • 3-5 days on-site for assessment
    • Delivery team consists of full-time Azure On-Shore Architect
    • Recommendation (Vision, Scope and Approach) to include:
    • Next steps and application fit for Microsoft Azure
    • Estimate for effort and cost to migrate existing or develop net new application
    Accenture and Avanade are Microsoft’s global systems integrator partners of choice for the Windows Azure Platform. Accenture and Avanade offer clients the unique combination of market-leading cloud vision, industry insight, business acumen and delivery skills that will help clients quickly migrate to the Windows Azure Platform and realize significant benefits faster.
    Overview
    Timing
    Deliverables
    34
  • Offers for Avanade Online Services
    Getting started with AOS
    Service features
    • Speed to deployment
    • Low risk and proven solutions
    • Simplified platform that can offer a full stack solution
    • Ability to offer a fully OpEx solution
    Supports for getting started
    • Flexibility to deploy SaaS today and move to on-premise later
    • Proven data migration tools
    • Prebuilt application integration frameworks
    • Existing data models and dashboard for immediate KPIs and reporting
    35
  • Avanade Business Value
    Industry leader
    #1 partner in BPOS seats in pipeline, sold, and delivered
    33% faster
    Avanade assets deliver BPOS faster vs. customer-led projects
    Per Seat Pricing
    Global migration capability means predictable cost
    Pilot ready solutions
    Getting hands-on makes it real
    Available for BPOS, AOS and Azure
    Avanade Business Value Assessment for BPOS
    Resources
    www.thecloudadvantage.com
    www.cio.com/solution-centers/avanade
    stephen.betts@avanade.com
    CFO-tested business case
  • Demo: Business Performance Workspace
  • Q&A
  • Windows Azure Platform today
    Compute
    Storage
    Management
    Business Analytics
    Reporting
    Data Sync
    ServiceBus
    AccessControl
    Database
    39
  • Addressing key business challenges with Cloud Computing services
    Increasing Speed to Market
    Capacity on Demand
    (Elasticity)
    High Performance Computing
    Collaboration and Identity Management
    Application Remediation
    40