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Practical Cloud - Stephen Betts (Avanade)

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Presentation by Stephen Betts (Avanade) at "MSDN Presents: Windows Azure Platform" Event (Apr 13, 2010) .

Presentation by Stephen Betts (Avanade) at "MSDN Presents: Windows Azure Platform" Event (Apr 13, 2010) .

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  • Cloud Computing Can Cut Costs, Yet Executives Perceive Inherent Security RisksExecutives around the globe are facing a conundrum. In the midst of widespread economic turmoil, decision-makers must reduce costs and widely recognize cloud computing as a viable way to reduce capital expenditures and operational costs. But they are unwilling to switch from internally owned and managed IT systems to cloud computing technologies due to perceived fears. In so doing, these leaders are inadvertently missing the potential business benefits of cloud computing. Cloud enables companies to be more responsive. In a fast-paced, rapidly evolving global economy, the ability to respond quickly to the needs of customers, markets and opportunities represents a significant market differentiator. Cloud offers access to technologies that help companies connect. This drives deeper and more effective relationships with partners and customers. Cloud computing enables specialization. By tapping technologies available as a service instead of owning and managing all IT systems, companies can invest more of their time and resources in focusing on what truly differentiates them in the marketplace.
  • What the cloud means?Fundamental change in how IT services are provisioned and consumedEasier to outsource and specializeDistribute risk and focus on the coreTurns capital expenditure into operational expenditureImproves time to market; reduces entrance and exit costsDistributed on demand infrastructure and accessPortfolio Assessment – Help clients identify, quantify and rationalize cloud opportunities. Final deliverable is a report containing guidance on the approach to use for selecting on-premise vs. hosted vs. cloud and matrix of the applications analyzed.Application Assessment – Analyze a single application for suitability and opportunity to re-platform or migrate to Azure. Deliverables of this service include a detailed analysis of the application, a vision/scope and approach document, and an estimate to complete the work.Application Re-Platform – “Lift and shift” a client’s their existing application onto Azure. Applicable when clients simply want to get an existing application out of their data center and onto a cloud platform without investing in re-architecting to take advantage of cloud-specific benefits. Application Build/Migration –Build a new client application or re-architect a client’s existing application to not only run on, but fully leverage Windows Azure. This approach enables applications to leverage cloud-specific capabilities such as on-demand elasticity, stateless operations, and federated identity.Community Applications – Build 1:few applications for clients to offer into their partner community/eco-system. Scenarios for this type of application include medical research, supply chain integration, or payment clearinghouses as examples. These applications allow organizations to share data and participate in processes across boundaries seamlessly.SaaS Offerings – Build industry solutions that Avanade and/or Accenture sells on a pay- per-use basis. Examples might include Claims Components, Connected Commerce, Digital Marketing, Property Management, and the Fare Card Management solutions.ISV Offerings –This service targets a small, strategic group of ISV’s who wish to enter the SaaS marketplace but may lack the technical skill, delivery capacity or business model understanding to do so. Our role here will include solution delivery, but may also involve operating the SaaS business on their behalf. An example of this would be offering non-production SAP environments on Azure (with or without Accenture’s industry offerings on top of SAP).Creates new markets and new competitors
  • In a business environment filled with an increasing number of competitors, companies need to differentiate themselves more than ever. One way for them to accomplish this involves focusing on their core expertise – what they do best. Management consultant Geoffrey A. Moore emphasized the importance of focusing on a company’s “core” in his best-selling book, Dealing with Darwin. In that book, Moore stressed how essential it was to understand the difference between core and context. For Moore, the core represented whatever a company does better than anyone. Everything else needs to be viewed as “context” and how it can help the core achieve and maintain its competitive edge. Some of what is considered context – things that support a business but do not contribute to its core differentiation – might be prime candidates for cloud computing. By sending certain functions cloud-ward, businesses can focus more on the core – product innovation, customer relationships, strategic business growth initiatives, and more. It can allot more valuable time, resources and attention to specializing in its core area. Cloud makes exploration and entry into new geographic markets and product segments faster, cheaper and less risky. And dedicated resources can be shifted from the mundane to focus on innovation.More than two-thirds of the respondents in Avanade’s global cloud computing survey said the cloud would allow them to react more quickly to market conditions and competitors. And 70% of the survey respondents indicate that cloud would improve their ability to be more flexible. All this allows a company to focus on what it does well, while improving technology performance onsite. From a technology standpoint, cloud computing offers companies new opportunities. And it allows some of its IT risk to be shared by a third party.
  • Transcript

    • 1. Practical CloudYour Guide to Getting Started
      Stephen Betts - CTO, SE Asia
      Sanju Sunny – Manager – A&I
      13-Apr-2010
    • 2. Agenda
      Cloud Analysis and Research
      Our Definition of Cloud and Microsoft Cloud Options
      Getting Started In The Cloud
      Case Studies
      Solution Offerings
      Demo
      2
    • 3. Cloud Analysis & Research
    • 4. Avanade Research Findings: Executive insights on cloud computing
      Clear mandate to cut the cost of doing business
      Technology investments seen as one way to reduce costs
      Decision-makers widely recognize cloud computing as a viable way to reduce capital and operational expenditures and do not view the cloud as just the latest IT hype
      They also prioritized business values associated with a move to cloud computing, such as being more flexible, reacting to market conditions, and focus on core business
      Avanade 2009 global survey of cloud computing
      4
    • 5. Avanade Research Findings:Despite Recognized Value, Many Concerns
      Of the organizations surveyed, 61 percent say they are not leveraging cloud computing in any form
      84 percent of those respondents have no plan to adopt cloud computing in the next 12 months
      Perceived fear over security and loss of control overwhelmingly cited as primary obstacle
      5
    • 6. Avanade Research Findings:The Adoption Gap is Closing
      Clear shift as companies begin to plan and test the use of cloud computing
      In January 2009, 54 percent had no plans to use cloud computing within 12 months, but in September 2009, that number fell to 36.5 percent
      6
    • 7. Avanade Research Findings:Companies Turning to Hybrid Approach
      • Less than 5 percent of respondents are adopting a cloud-only model
      • 8. More than half of companies are moving to a hybrid approach that combines cloud and internally owned systems
      7
    • 9. 100%
      Customer Relationship Management
      Business
      Intelligence
      52%
      Email
      Collaboration
      47%
      45%
      45%
      SaaS Trends
    • 10. versus
      Perception
      Experience
      Respondents appear to be disconnected between their perceptions and actual experience with SaaS technologies
      90%
      65%
      report their deployments as successful yet 54% would have seriously investigated cost & benefits further before deployment of SaaS-based applications
      of companies report having generated a reasonable return on their SaaS investment 
    • 11. Our Definition of Cloud
    • 12. Bringing Clarity Out of Complexity:Defining Cloud Computing
      “Avanade defines cloud computing as enabling and delivering computing services – compute power, data storage, network bandwidth, and application software – over a network on an as-needed basis”
      11
    • 13. Taxonomy of Cloud Computing
      Business Process Outsource (BPO)
      Accenture, Computer Science Corp, EDS, …
      Software as a Service (SaaS)
      Salesforce, Google Docs, Zoho, …
      Cloud Services
      Amazon, PayPal, …
      Platform as a Service (PaaS)
      Google App Engine, Force.com, ….
      Cloud
      Infrastructure as a Service (IaaS)
      Amazon EC2/S3, RackSpace, VMWarevCloud
      Private Cloud
      Amazon VPC, …
      Data Center
      On Premise, Hosting Provider, Cloud
      12
    • 14. Taxonomy of Cloud Computing
      Accenture BPO
      Finance and Accounting, Procurement, Learning…
      Business Process Outsource (BPO)
      Accenture, Computer Science Corp, EDS, …
      Windows Azure Platform
      Windows Azure,
      SQL Azure,
      AppFabric,
      Live Services
      Microsoft BPOS
      Exchange, OCS, SharePoint, LiveMeeting, CRM
      Avanade Online Services
      CRM, Digital Marketing, …
      Software as a Service (SaaS)
      Salesforce, Google Docs, Zoho, …
      Cloud Services
      Amazon, PayPal, …
      Platform as a Service (PaaS)
      Google App Engine, Force.com, ….
      Cloud
      Elastic Datacenter
      Hyper-V,
      System Center
      Infrastructure as a Service (IaaS)
      Amazon EC2/S3, RackSpace, VMWarevCloud
      Private Cloud
      Amazon VPC, …
      Data Center
      On Premise, Hosting Provider, Cloud
      13
    • 15. Getting Started In The Cloud
    • 16. Getting Started in the Cloud: On-premise vs. Co-location vs. Cloud
      “Packaged”
      Application
      An application that I buy “off the shelf” and run myself
      Hosted
      “Packaged”
      An application that I buy “off the shelf” and run at a host provider
      “Software as a Service”
      A hosted application that I buy from a vendor
      Buy
      Self-Hosted “Home-Built”
      An application that I develop and run myself
      Hosted
      “Home-Built”
      An application that I develop myself but run at a host provider
      Cloud Platform
      An application that I develop myself but run in the cloud
      Build
      On-premise
      Cloud
      15
    • 17. 16
      All acceptable options (trade-off)
      “Packaged”
      Application
      An application that I buy “off the shelf” and run myself
      Hosted
      “Packaged”
      An application that I buy “off the shelf” and then run at a host provider
      “Software as a Service”
      A hosted application that I buy from a vendor
      Buy
      Maximum Control
      Self-Hosted “Home-Built”
      An application that I develop and run myself
      Hosted
      “Home-Built”
      An application that I develop myself, but run at a host provider
      Cloud Platform
      An application that I develop myself, but run in the cloud
      Maximum Economy of Scale
      Build
      On-premise
      Cloud
    • 18. Getting Started in the Cloud: Identifying Cloud Opportunities
      Batch and Data Intensive Applications
      • One-off applications that don’t rely on real-time response
      • 19. Data and high performance intensive applications (financial risk modeling, simulation, data compression, graphics rendering…)
      • 20. New back-office applications
      Business Continuity (Storage)
      • Extensive storage
      • 21. Backup and recovery
      Easy
      Software
      Development and Testing
      • Software development and testing environment
      • 22. Performance Testing
      • 23. Non production projects
      • 24. R&D activities
      • 25. Reduced time to market
      Ease of Implementation
      Desktop Productivity
      • Web 2.0 applications
      • 26. Workgroup applications
      • 27. Office suites
      • 28. Email and calendaring
      Peak Load Demands
      • New business activities
      • 29. Applications w/ peak-loads
      • 30. Seasonal websites
      • 31. Applications with
      • 32. scalability needs
      Sensitivity
      • Mission critical applications
      • 33. Regulation-protected data (HIPAA, SOX, PCI…)
      Legacy
      • Specific existing infrastructure
      • 34. Complex legacy systems
      Hard
      High Value
      Value to the Enterprise
    • 35. Getting Started in the Cloud: “Massive Enterprise” Example
      “Packaged”
      Application
      Hosted
      “Packaged”
      “Software as a Service”
      Buy
      ERP
      “Too costly to run this myself, but I’ve made too many customizations.”
      Issue Tracking
      E-mail
      “Home-Built”
      Application
      Hosted
      “Home-Built”
      Cloud Platform
      HR System
      Molecule Research
      Build
      Clinical Trial
      On-premise
      Cloud
      18
    • 36. Getting Started in the Cloud: “Massive Enterprise” Example
      “Packaged”
      Application
      Hosted
      “Packaged”
      “Software as a Service”
      Buy
      ERP
      Issue Tracking
      “CRM and e-mail are commodity services – they have no customizations, and it’s cheaper for someone else to run these.”
      E-mail
      “Home Built”
      Application
      Hosted
      “Home Built”
      Cloud Platform
      HR System
      Molecule Research
      Build
      Clinical Trial
      On-premise
      Cloud
      19
    • 37. Getting Started in the Cloud: “Massive Enterprise” Example
      “Packaged”
      Application
      Hosted
      “Packaged”
      “Software as a Service”
      Buy
      ERP
      Issue Tracking
      E-mail
      Hosted
      “Home Built”
      “Home-Built”
      Application
      Cloud Platform
      “I can’t afford to maintain this old HR application written in VB – it’s driving me mad!”
      HR System
      “But due to privacy issues, I prefer to keep my HR data on-premise.”
      Molecule Research
      Build
      Clinical Trial
      On-premise
      Cloud
      20
    • 38. Getting Started in the Cloud: “Massive Enterprise” Example
      Hosted
      “Packaged”
      “Packaged”
      Application
      “Software as a Service”
      Buy
      ERP
      Issue Tracking
      E-mail
      HR System
      Hosted
      “Home-Built”
      “Home-Built”
      Application
      Cloud Platform
      “I wish I had access to cheaper compute and storage when I need it.”
      Molecule Research
      Build
      Clinical Trial
      On-premise
      Cloud
      21
    • 39. Getting Started in the Cloud: “Massive Enterprise” Example
      Hosted
      “Packaged”
      “Packaged”
      Application
      “Software as a Service”
      Buy
      ERP
      Issue Tracking
      E-mail
      HR System
      Hosted
      “Home-Built”
      “Home-Built”
      Application
      Cloud Platform
      “THIS is where I want to spend my IT resources – I’m going to double down on this application!”
      Molecule Research
      Build
      Clinical Trial
      On-premise
      Cloud
      22
    • 40. Getting Started in the Cloud: “Massive Enterprise” Example
      Hosted
      “Packaged”
      “Packaged”
      Application
      “Software as a Service”
      Buy
      ERP
      Issue Tracking
      E-mail
      HR System
      Hosted
      “Home-Built”
      “Home-Built”
      Application
      Cloud Platform
      Molecule Research
      Build
      Clinical Trial
      On-premise
      Cloud
      23
    • 41. Getting Started in the Cloud: “Massive Enterprise” Example
      Hosted
      “Packaged”
      “Packaged”
      Application
      “Software as a Service”
      Buy
      ERP
      Issue Tracking
      E-mail
      HR System
      “Run On-Premise”
      Control SLA of Applications
      Hosted
      “Home-Built”
      “Home-Built”
      Application
      Cloud Platform
      Molecule Research
      Build
      Clinical Trial
      On-premise
      Cloud
      24
    • 42. Getting Started in the Cloud: “Massive Enterprise” Example
      Hosted
      “Packaged”
      “Packaged”
      Application
      “Software as a Service”
      ERP
      Issue Tracking
      “Home-Built”
      Control Features of Applications
      E-mail
      HR System
      Hosted
      “Home-Built”
      “Home-Built”
      Application
      Cloud Platform
      Molecule Research
      Clinical Trial
      25
    • 43. Case Studies
    • 44. Konecranes, a global manufacturer operating in more than 400 locations, needed to harmonize their business communications and collaboration systems to realize the vision of one global company.
      Results
      Unified Communications as a Cloud Service Yields High Return for Manufacturer
      Business Situation
      Solution
      Konecranes turned to Avanade to help deliver a global Unified Communication system. By exploring multiple scenarios, leveraging Avanade’s Business Benefits Calculator and Estimating Model, it was determined that the most beneficial option, both from a financial and functional perspective, was to provide Unified Communications as a Cloud service to the client’s 8000 employees.
      By migrating email services and adding functionality such as chat, conferencing, presence and project workspaces provided by the Microsoft BPOS-S cloud service, Konecranes will receive an estimated return of 7.5M€ in 3 years. The system is also easily extendable to customers, partners, suppliers and future acquisitions to further improve collaboration across groups
    • 45. Swiftly Reduce Costs with Enterprise Deployment in Less than 4 months
      Business Situation
      This company’s corporate intranet was housed on a content management platform that was not longer supported by the software publisher.  Capturing, organizing and sharing over 90,000 assets, artifacts and documents for use by thousands of employees is mission critical.
      FinancialServices
      Solution
      Microsoft and Avanade collaborated to build a new portal solution using Sharepoint hosted in the cloud using Microsoft Online Services. The solution includes a secondary disaster recovery data center,  self-service site creation and document recovery, secure 128-bit encryption with in-line virus scanning, and leverages the organizations single sign-on capability.
      Results
      In addition to a project savings of $2.3M over three years—half of which delivered in year 1—this solution significantly improves their technology underpinnings.
      28
    • 46. Origin Digital, industry leader in live IP broadcasts, on-demand publishing, and portal produc­tion, wanted to create a more scalable transcoding workflow environment that delivered the same high performance its customers enjoyed but with lower operating expense, easier management, and without requiring additional capital expenditures for underutilized resources.
      Results
      Mission Critical Application Elevated to the Cloud
      Business Situation
      Solution
      Working with Avanade, Origin Digital built its Cloudcoder application, using the Microsoft Visual Studio® 2008 develop­ment system with Azure and SQL Azure, in about two months. The Cloudcoder integrates into the Origin Digital central management platform while offloading much of the processing to the cloud. Customers upload digital files to the Origin Digital network, and the Odaptor calls the Cloudcoder service, which trans-codes the file.
      By building the Cloudcoder on the Windows Azure platform, Origin Digital gained real-time scalability, and reduced administration, time-to-market, and costs. We’re seeing significant reductions (in some cases ½) in computing resource cost for comparable workflows by using the Cloudcoder running on Windows Azure.
    • 47. Next Steps
    • 48. Getting Started in the Cloud: Steps to Make your Plans Actionable and Valuable
      31
      Explore cloud-based offerings
      Are there solutions to problems you face today where cloud might be a viable answer?
      Take on a small cloud project to gain experience
      Pursue a pilot
      Identify 1 or 2 projects where cloud offers business value
      Investigate costs
      Compare the TCO of your more mature applications, such as e-mail or collaboration, to today’s SaaS offerings
      Build a road map
      Undertake an application portfolio assessment
    • 49. Microsoft Online Assessmentwww.thecloudadvantage.com
      Valued at $21,000
      Inputs
      • Customer’s current costs based on 140 inputs
      • 50. Detailed accounting of current technology
      • 51. Interviews with stakeholders
      • 52. 18 month technology plans
      • 53. 18 month business plan
      Goal
      Customers will develop an understanding of the value story associated with adopting cloud technologies and document the financial components of their current state and future state BPOS.
      Outcome
      Outputs
      • Solution Fit Assessment
      • 54. Avanade Economic Model
      • 55. Migration Impact Assessment
      • 56. Enhanced Customer Knowledge of BPOS
      • 57. Next Step Plans
      • 58. Confirm alignment of cloud-computing the technology and business plans
      • 59. Document the financial components in preparation for a business case
      • 60. Understand the impact of migration, and develop a migration strategy
      • 61. Speak with other customers regarding their experiences and lessons learned
      32
    • 62. Email
      Sharepoint
      Get customers hands-on with Microsoft Online and Avanade Pilots.
      We maintain 2500 seats of Microsoft Online to support customers and allows for extended pilot scenarios.
      5 days*
      5 days*
      to an operational ExchangeOnline environment and can include:
      • directory synchronization
      • 63. mail-flow
      • 64. post-pilot message retention plan
      • 65. mobile support
      to an operational SharePoint Online environment and can include:
      • multiple sites
      • 66. enablement site to help customer learn the technology
      • 67. sample workspaces based on Avanade delivered solutions
      • 68. customer branding and design
      * Avanade requires materials to be complete prior to the start of the pilot
    • 69. Avanade Offers for Azure
      Assessment
      Proof of Concept
      • Identify high-level requirements for Proof of Concept (“PoC”).
      • 70. Architect PoC based on requirements
      • 71. Build PoC to ensure application compatibility with Microsoft Azure
      • 72. 4-6 weeks in length
      • 73. Delivery team consists of Azure On-Shore Architect and Off-Shore Azure Factory
      • 74. PoC Requirements document
      • 75. PoC Design document
      • 76. Proof of Concept
      • 77. Educate client on cloud and Microsoft’s Azure platform.
      • 78. Provide technical and business expertise to help identify and qualify potential application candidates.
      • 79. Conduct a review of the application to confirm fit for Microsoft Azure develop recommendation.
      • 80. 1 week in length
      • 81. 3-5 days on-site for assessment
      • 82. Delivery team consists of full-time Azure On-Shore Architect
      • 83. Recommendation (Vision, Scope and Approach) to include:
      • 84. Next steps and application fit for Microsoft Azure
      • 85. Estimate for effort and cost to migrate existing or develop net new application
      Accenture and Avanade are Microsoft’s global systems integrator partners of choice for the Windows Azure Platform. Accenture and Avanade offer clients the unique combination of market-leading cloud vision, industry insight, business acumen and delivery skills that will help clients quickly migrate to the Windows Azure Platform and realize significant benefits faster.
      Overview
      Timing
      Deliverables
      34
    • 86. Offers for Avanade Online Services
      Getting started with AOS
      Service features
      • Speed to deployment
      • 87. Low risk and proven solutions
      • 88. Simplified platform that can offer a full stack solution
      • 89. Ability to offer a fully OpEx solution
      Supports for getting started
      • Flexibility to deploy SaaS today and move to on-premise later
      • 90. Proven data migration tools
      • 91. Prebuilt application integration frameworks
      • 92. Existing data models and dashboard for immediate KPIs and reporting
      35
    • 93. Avanade Business Value
      Industry leader
      #1 partner in BPOS seats in pipeline, sold, and delivered
      33% faster
      Avanade assets deliver BPOS faster vs. customer-led projects
      Per Seat Pricing
      Global migration capability means predictable cost
      Pilot ready solutions
      Getting hands-on makes it real
      Available for BPOS, AOS and Azure
      Avanade Business Value Assessment for BPOS
      Resources
      www.thecloudadvantage.com
      www.cio.com/solution-centers/avanade
      stephen.betts@avanade.com
      CFO-tested business case
    • 94. Demo: Business Performance Workspace
    • 95. Q&A
    • 96. Windows Azure Platform today
      Compute
      Storage
      Management
      Business Analytics
      Reporting
      Data Sync
      ServiceBus
      AccessControl
      Database
      39
    • 97. Addressing key business challenges with Cloud Computing services
      Increasing Speed to Market
      Capacity on Demand
      (Elasticity)
      High Performance Computing
      Collaboration and Identity Management
      Application Remediation
      40