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PDC 2010 update

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PDC Update event in Singapore.

PDC Update event in Singapore.

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  • Delivery against this vision crosses multiple businesses at Microsoft, both commercial and consumer. On the commercial side, this includes our productivity and collaboration applications such as Office, Exchange, SharePoint and Lync being delivered as cloud services in Office 365, our business software such as Dynamics CRM Online, our core platform and infrastructure assets such as Windows Server and SQL Server that are now available to developers in the Windows Azure platform, . On the consumer side, we continue to scale out and grow our investments in cloud services such as Windows Live, Bing, and Xbox Live.
  • From the standpoint of platform and infrastructure, the path to the cloud is becoming clear: existing applications are moved to the cloud, subsequently enhanced with higher level services, and ultimately transformed to take full advantage of the underlying platform. The Windows Azure platform, including Windows Azure and SQL Azure, is how developers who want to leverage their existing tools, languages, and skills can move apps to the cloud, enhance them with higher level services, and transform them into highly scalable, highly available applications.
  • There have been 240 million Windows 7 licenses shipped since launch, and IDC predicts another 400 million PCs will ship in 2011. The opportunity for developers to build apps for Windows has never been greater, and the direction forward for developers will drive a generation of Windows applications that span different platforms through HTML and JavaScript, and run on cloud platforms like Windows AzureUltimately, a primary role of the cloud is to support an experience for users, and what users want is an experience that spans the multiple devices, form factors, and screens in their daily lives, regardless of whether they’re at work, at home, or at play. In turn, application development has been shaped by a number of industry dynamics, including cheaper, faster and more mobile devices, and the emergence of the Web as a primary development platform for apps, and a primary source for programmatic access to data. For most users, the PC is still the primary ‘screen’, and Windows continues to provide the foundation for the best experiences, both on local software and web applications. Windows 7 is a significant step forward for both users and developers, building on the substantial investments we’ve made in the fundamentals – improving security, reliability and performance while improving PC management and introducing compelling new experiences, and delivering an OS that is fast and reliable, is more secure, gets the most out of today’s powerful hardware, and easily connects with all the devices people use today. There have been 240 million Windows 7 licenses shipped since launch, and IDC predicts another 400 million PCs will ship in 2011. The opportunity for developers to build apps for Windows has never been greater, and the direction forward for developers will drive a generation of Windows applications that span different platforms through HTML and JavaScript, and run on cloud platforms like Windows Azure For developers, HTML and JavaScript are first-class citizens in the Microsoft stack, and HTML5 ushers in the era of the modern web where developers can build rich, immersive experiences using the same, standards-based markup across different browsers. Microsoft’s role is one of active engagement and leadership in the web standards community through our work with the W3C and the HTML5 working group, which Microsoft co-chairs, in addition to engagement by over 70 Microsoft participants in 40+ working groups. Our investment in HTML5 takes a major step forward with Internet Explorer 9, with which HTML5 is hardware-accelerated on the PC, and where websites feel more like native applications. With hardware acceleration, all of the applications and web sites in the cloud can tap into the power of modern PC hardware through the OS, making it more responsive and fast. The result is that developers are no longer trapped under the glass ceiling of a web that feels more like 2005 than 2010 and they can build more immersive, rich sites that feel more like native Windows apps.  Add to that how IE9 integrates with Windows 7’s user interface so people can pin sites and use Jump Lists like they can with regular apps, and developers now have a way to help their customers get more direct access to their more immersive sites so they get a great return on investment on the interoperable code they write through IE9 and Windows. Since the launch of IE9 Beta in September, we have seen 10 million downloads so far, and it is our fastest-growing beta version ever. In addition, we’ve had over 70 partners including Twitter, Facebook, and Amazon.com create new experiences building on the capabilities of IE9 and Windows 7, and those partners reach over 800 million active internet users, or two-thirds of the Web. And we’re not stopping here … the implementation of HTML5 continues in IE9 with Platform Preview 6, which includes support for semantic tags and CSS3 2D transforms.
  • With more than half-a-million downloads of the free Windows Phone Developer Tools to date, the Windows Phone Marketplace is launching with more than 1000 quality games and applications.  We’ll highlight the growing list of companies that are betting on Windows Phone 7 including Bejeweled, Intuit, Amazon.com, and Facebook.  Windows Phone Marketplace will open for application submission on November 3rd.  The increasing power and accessibility of rich devices for users is apparent in no segment more than the smartphone segment, and Windows Phone 7 is Microsoft’s key bet, and a huge opportunity for developers. For users, WP7 provides personalization of the experience with the hub and live tiles that you won’t find in the phones that are currently in the market, in addition to integration of Xbox Live and Office. There are also a broad set of choices to meet users’ needs, but on optimized hardware built to the Windows Phone 7 specification. Windows Phone 7 is launching on 10 devices with 60 mobile operators in over 30 countries. For developers, the opportunity is use the Silverlight and XNA-based developer model to join a growing list of companies that are betting on Windows Phone 7, including Foursquare, eBay, Twitter, Facebook, Amazon.com, and Spotify, to name a few. The ease of application development as driven more than half-a-million downloads of the free Windows Phone Developer Tools to date, and many of the same skills, languages, and tools used to develop cloud applications on Windows Azure can be brought to Windows Phone for apps and games. There are currently over 1,000 applications in the Windows Phone Marketplace, more than any other v1 smartphone at launch. Given that the growth in smartphone shipments are is expected to outgrow PC shipments by 2012, and that phone users will spend over $6 billion on downloaded apps in 2010, there is tremendous opportunity for developers to participate in the monetization that will follow, both on paid apps and mobile advertising. In early November, the Windows Phone Marketplace will be open to application submission by any registered developer. Ultimately, a primary role of the cloud is to support an experience for users, and what users want is an experience that spans the multiple devices, form factors, and screens in their daily lives, regardless of whether they’re at work, at home, or at play. The economic opportunity for developers to build applications on Windows Azure, create apps and games for Windows Phone 7, and build rich HTML5 experiences with IE9, is a function of ability to monetize either through paid license or advertising, the reach afford by access to the user base, either on the device or in the browser, and the ease of development that speeds the time to market for all types of developers, commercial ISVs, and businesses. Microsoft gives developers the ability to treat both cloud applications and client applications as 1st class citizens, and deliver great client experiences that love the cloud
  • From the standpoint of platform and infrastructure, the path to the cloud is becoming clear: existing applications are moved to the cloud, subsequently enhanced with higher level services, and ultimately transformed to take full advantage of the underlying platform. The Windows Azure platform, including Windows Azure and SQL Azure, is how developers who want to leverage their existing tools, languages, and skills can move apps to the cloud, enhance them with higher level services, and transform them into highly scalable, highly available applications.

PDC 2010 update PDC 2010 update Presentation Transcript

  • PDC 2010 UPDATE
    Ziriad Saibi | @Ziriad
    Director
    DPE Microsoft Singapore
  • View Contents Online
    http://player.microsoftpdc.com/
    PDC 2010
  • Path to Cloud Computing
    Developer Experience
    Use existing skills and tools
    How do I adopt cloud computing?
    What are the scenarios?
    Relational data
    Management
    Compute
    Storage
    Flexible APIs
    Flexible APIs
    Reporting
    Information Marketplace
    Information Marketplace
    Reporting & BI
    Billing & Payments
    Management
    Connectivity
    Access control
    Data Sync
  • Path to Cloud Computing
    Cloud Services track:
    CS01: Building High Performance Web Applications (Matthew Kerner)
    CS05: Connecting Cloud & On-Premises Apps with the Windows Azure Platform (YousefKhalidi)
    CS07: Identity & Access Control in the Cloud (Vittorio Bertocci)
    CS60: Introduction to Windows Azure AppFabric Caching (Wade Wegner)
    CS64: Microsoft BizTalk Server 2010 & Roadmap (Sreeram Nivarthi)
    CS69: Windows Azure AppFabric Service Bus Futures (Clemens Vasters)
    Framework & Tools track:
    FT08: Windows Workflow Foundation in Azure (Ron Jacobs)
    FT04: Building Web APIs for the Highly Connected Web (Glenn Block)
    PDC 2010
  • World of Devices
    Primary Screen
    • 200 Millions Windows 7 licenses shipped
    • 400 Million PC will ship in 2011
    Great Time to Build Windows Applications!
    • 10 Millions downloads since launch of IE9
    Fastest growing beta version ever!
    • HTML 5 is hardware accelerated on the PC
    • IE9 with Platform Preview 6 includes
    support for semantic tags and CSS3 2D transforms
    PDC 2010
  • World of Devices
    Half-a-million downloads
    Windows Phone Developer Tools
    A differentkind of phone
    More than 1000
    Quality games and application
    Betting on Windows Phone 7
    Designed for life in motion
  • Windows Phone 7 Track
    Windows Phone 7 track:
    Building WP7 Apps with Windows Azure
    Optimizing Performance for Silverlight Windows Phone 7 Apps
    Things I Wish I Knew Three Months Ago about Building Windows Phone 7 Applications
    3-Screen Coding: Sharing code between Windows Phone, Silverlight, and .NET
    Things you Need to Know Before Building XNA Framework Games
    Real World Analysis and Optimization of XNA Framework Games on WP7
    PDC 2010
  • Looking Ahead