MS Cloud Day - Introduction to Windows Azure platform and real world case study

Microsoft Cloud Day
Daniel Bucherer Azure Platform Strategy Advisor, Microsoft Corporation
Introduction to Windows Azure platform and real world case study
As a Platform Strategy Advisor, Daniel Bucherer guides Independent Software Vendors (ISVs) all across South East Asia along their journey to the Cloud.
This session Daniel will guide you through what makes Windows Azure a platform for real Cloud applications and
how you can benefit from the architectural shift to a Platform as a Service infrastructure.

What Is The Cloud?
Is Cloud the same as “Virtualization”?
Cloud Coverage in October 2009
Is Cloud the “New Hosting”?
Is Cloud the “New Mainframe”?

Industry Transformation
MAINFRAME
CLOUD
CLIENT /SERVER

SELF SERVICE
PLATFORM
SOFTWARE
INFRASTRUCTURE
AS A SERVICE
AS A SERVICE
AS A SERVICE
SHARED
SCALABLE & ELASTIC
USAGE BASED
CLOUD COMPUTING
IT AS A SERVICE

Cloud Computing Taxonomy
IaaS
PaaS
SaaS
Traditional IT
You manage
You manage
Managed by vendor
Applications
Applications
Applications
Applications
You manage
Managed by vendor
Data
Data
Data
Data
Managed by vendor
Runtime
Runtime
Runtime
Runtime
Middleware
Middleware
Middleware
Middleware
O/S
O/S
O/S
O/S
Virtualization
Virtualization
Virtualization
Virtualization
Servers
Servers
Servers
Servers
Storage
Storage
Storage
Storage
Networking
Networking
Networking
Networking

Cost vs. Abstraction Level
Physical Machines
Virtual Machines
Cost of Operation
IaaS
PaaS
Abstraction Level

What is Windows Azure?
Windows Azure is an internet-scale cloud services platform hosted in Microsoft datacenters around the world, proving a simple, reliable and powerful platform for the creation of web applications and services.
Developers use existing skills and familiar tools to develop cloud applications
ISVs and System Integrators rapidly reach market and pay as you go
IT Managersgain access to a new set of resources without adding complexity
Businesses of all sizes to quickly respond as business needs change

The Windows Azure Platform
GENERAL PURPOSE PROGRAMMING LANGUAGES
PLATFORM AS A SERVICE
Compute
Storage
Management
CDN
App Fabric
Marketplace
Relational data
Management

DUBLIN
AMSTERDAM
CHICAGO
QUINCY
JAPAN
HONG KONG
DES MOINES
BOYDTON
SAN ANTONIO
SINGAPORE
MICROSOFT DATACENTER INVESTMENT

Microsoft Chicago Datacenter
$500M Investment
700,000 Square Feet
60 MW Total Critical Power
3,400 Tons of Steel
190 Miles of Conduit
2,400 Tons of Copper
26,000 Cubic Yards of Concrete
7.5 Miles of Chilled Water Piping
Source: Microsoft

Benefits
How Azure is Unique
Why This Helps You
Service Management
Free Up Resources
Leveraging What You Know, Have Invested In
Developer Experience
Scale
Defy Existing Application Physics
Multiple Scenarios Supported (e.g., hybrid)
Complete Platform
Reach
Access to Global Market
Free Up Cash Flow
Business Flexibility
Consistent Environment
Development Efficiency

yolk
Interactive agency specializing in online marketing campaigns and web properties. We build web applications and data driven sites for clients.

The Typical Application
Considerations in Choosing Platform

Why Microsoft Azure

Windows Azure Platform
Bandwidth
Support
HW/
Hosting
App Dev
TOTAL
SAVINGS
(20%)
(62%)
32%
24%
(5%)
Example: Freeing up Cash Flow
(31%)
* Source: HCL
This 31% allows you to reinvest in your business**
** Does not include license savings

Windows Azure Platform Purchasing Models
Subscription
Additional Licensing
Consumption
“Pay as you go and grow”
“Value for a commitment“
“Coordinated purchasing”
Low barrier to entry and flexibility
Optimized for cloud elasticity
Discounts for commitment
Plans for payment predictability
Centralized purchasing experience
Introduction to volume discounts
Promotional
Offers
Development Pricing
Integration withPrograms
Partner Discount

Windows Azure Platform Consumption Prices
Pay as you go and grow for only what you use when you use it
Elastic, scalable, secure, and highly available automated service platform
Highly available, scalable, and self managed distributed database service
Compute
Storage
Web Edition
Business Edition
Data Transfer / CDN
$9.99 to $49.95/month(up to 5 GB DB/month)
$99.99 to $499.95/month(up to 50 GB DB/month)
Per GB stored and transactions
Per service hour
Per database/month
Per database/month
$0.15 per GB for data transfers
from European & North American locations
$0.20 per GB for data transfers
from other locations
$0.01 per 10,000 transactions
$0.12/hour
+ Variable Instance Sizes
$0.15 GB/month
$0.01/10k transactions
Windows Azure platform AppFabric Service Bus and Access Control
Scalable, automated, highly available services for secure connectivity
Service Bus
Access Control
$3.99/per connection to $995 for 500 connections
$1.99/per 100,000 transactions
Per Message Operation
Per Message Operation
Prices shown in USD only
International prices are available

IT Workload Patterns Optimal for Cloud
“Growing Fast“
“On and Off “
Inactivity
Period
Compute
Compute
Average Usage
Usage
Average
Time
Time
On and off workloads (e.g. batch job)
Over provisioned capacity is wasted
Time to market can be cumbersome
Successful services needs to grow/scale
Keeping up w/growth is big IT challenge
Complex lead time for deployment
“Unpredictable Bursting“
“Predictable Bursting“
Compute
Compute
Average Usage
Average Usage
Time
Time
Unexpected/unplanned peak in demand
Sudden spike impacts performance
Can’t over provision for extreme cases
Services with micro seasonality trends
Peaks due to periodic increased demand
IT complexity and wasted capacity

•target.com•walmart.com
•toysrus.com•barnesandnoble.com
•turbotax.com•taxcut.com
•hrblock.com•taxact.com
~10x normal load
(Tax season)
~4x normal load
(Holiday shopping)
Jan 2009
Jan 2010
Jan 2009
Jan 2010
Source: Alexa
Source: Alexa
Predictable Bursting – Examples

The Windows Azure Platform
Your
SaaSApplication
Development Platform as a service
OS
Hardware
Relational Database as a service
Float Above IT
Secure Connectivity and Caching as a service

Offers and Programs to Get You Started
Platform Training Kit
Development Accelerators
MPN Discount
MSDN
Premium
BizSpark

Your Next Steps
Go to market
Train your team and develop solutions
Plan your Business
Download the SDK and other development tools
Leverage the Technical Training Kit
Get architectural guidance for migrating your application
Use the Application Assessment tool
Enroll in Microsoft Platform Ready
Use Windows Azure Marketplace to help sell your application or service (available soon)
Leverage our selling guidance, tools and materials
View offers and programs which help you get started today
Use the TCO and ROI calculators to learn how Windows Azure can help your business
Read white papers on how to take advantage of the Windows Azure Platform

MS Cloud Day - Introduction to Windows Azure platform and real world case study

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