Your SlideShare is downloading. ×
0
MS Cloud Day - Introduction to Windows Azure platform and real world case study
MS Cloud Day - Introduction to Windows Azure platform and real world case study
MS Cloud Day - Introduction to Windows Azure platform and real world case study
MS Cloud Day - Introduction to Windows Azure platform and real world case study
MS Cloud Day - Introduction to Windows Azure platform and real world case study
MS Cloud Day - Introduction to Windows Azure platform and real world case study
MS Cloud Day - Introduction to Windows Azure platform and real world case study
MS Cloud Day - Introduction to Windows Azure platform and real world case study
MS Cloud Day - Introduction to Windows Azure platform and real world case study
MS Cloud Day - Introduction to Windows Azure platform and real world case study
MS Cloud Day - Introduction to Windows Azure platform and real world case study
MS Cloud Day - Introduction to Windows Azure platform and real world case study
MS Cloud Day - Introduction to Windows Azure platform and real world case study
MS Cloud Day - Introduction to Windows Azure platform and real world case study
MS Cloud Day - Introduction to Windows Azure platform and real world case study
MS Cloud Day - Introduction to Windows Azure platform and real world case study
MS Cloud Day - Introduction to Windows Azure platform and real world case study
MS Cloud Day - Introduction to Windows Azure platform and real world case study
MS Cloud Day - Introduction to Windows Azure platform and real world case study
MS Cloud Day - Introduction to Windows Azure platform and real world case study
MS Cloud Day - Introduction to Windows Azure platform and real world case study
MS Cloud Day - Introduction to Windows Azure platform and real world case study
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

MS Cloud Day - Introduction to Windows Azure platform and real world case study

1,770

Published on

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,770
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
59
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Microsoft Cloud Day<br />Daniel Bucherer Azure Platform Strategy Advisor, Microsoft Corporation<br />Introduction to Windows Azure platform and real world case study<br />As a Platform Strategy Advisor, Daniel Bucherer guides Independent Software Vendors (ISVs) all across South East Asia along their journey to the Cloud.<br /> This session Daniel will guide you through what makes Windows Azure a platform for real Cloud applications and<br />how you can benefit from the architectural shift to a Platform as a Service infrastructure.<br />
  • 2. What Is The Cloud?<br />Is Cloud the same as “Virtualization”?<br />Cloud Coverage in October 2009<br />Is Cloud the “New Hosting”?<br />Is Cloud the “New Mainframe”?<br />
  • 3. Industry Transformation<br />MAINFRAME<br />CLOUD<br />CLIENT /SERVER<br />
  • 4. SELF SERVICE<br />PLATFORM<br />SOFTWARE<br />INFRASTRUCTURE<br />AS A SERVICE<br />AS A SERVICE<br />AS A SERVICE<br />SHARED<br />SCALABLE & ELASTIC<br />USAGE BASED<br />CLOUD COMPUTING<br />IT AS A SERVICE<br />
  • 5. Cloud Computing Taxonomy<br />IaaS<br />PaaS<br />SaaS<br />Traditional IT<br />You manage<br />You manage<br />Managed by vendor<br />Applications<br />Applications<br />Applications<br />Applications<br />You manage<br />Managed by vendor<br />Data<br />Data<br />Data<br />Data<br />Managed by vendor<br />Runtime<br />Runtime<br />Runtime<br />Runtime<br />Middleware<br />Middleware<br />Middleware<br />Middleware<br />O/S<br />O/S<br />O/S<br />O/S<br />Virtualization<br />Virtualization<br />Virtualization<br />Virtualization<br />Servers<br />Servers<br />Servers<br />Servers<br />Storage<br />Storage<br />Storage<br />Storage<br />Networking<br />Networking<br />Networking<br />Networking<br />
  • 6. Cost vs. Abstraction Level<br />Physical Machines<br />Virtual Machines<br />Cost of Operation<br />IaaS<br />PaaS<br />Abstraction Level<br />
  • 7. What is Windows Azure?<br />Windows Azure is an internet-scale cloud services platform hosted in Microsoft datacenters around the world, proving a simple, reliable and powerful platform for the creation of web applications and services. <br /><ul><li>Developers use existing skills and familiar tools to develop cloud applications
  • 8. ISVs and System Integrators rapidly reach market and pay as you go
  • 9. IT Managersgain access to a new set of resources without adding complexity
  • 10. Businesses of all sizes to quickly respond as business needs change</li></li></ul><li>The Windows Azure Platform<br />GENERAL PURPOSE PROGRAMMING LANGUAGES<br />PLATFORM AS A SERVICE<br />Compute<br />Storage<br />Management<br />CDN<br />App Fabric<br />Marketplace<br />Relational data<br />Management<br />
  • 11. DUBLIN<br />AMSTERDAM<br />CHICAGO<br />QUINCY<br />JAPAN<br />HONG KONG<br />DES MOINES<br />BOYDTON<br />SAN ANTONIO<br />SINGAPORE<br />MICROSOFT DATACENTER INVESTMENT<br />
  • 12. Microsoft Chicago Datacenter<br />$500M Investment<br />700,000 Square Feet<br />60 MW Total Critical Power<br />3,400 Tons of Steel<br />190 Miles of Conduit<br />2,400 Tons of Copper<br />26,000 Cubic Yards of Concrete<br />7.5 Miles of Chilled Water Piping<br />Source: Microsoft<br />
  • 13. Benefits<br />How Azure is Unique<br />Why This Helps You<br />Service Management<br />Free Up Resources<br />Leveraging What You Know, Have Invested In<br />Developer Experience<br />Scale<br />Defy Existing Application Physics<br />Multiple Scenarios Supported (e.g., hybrid)<br />Complete Platform<br />Reach<br />Access to Global Market<br />Free Up Cash Flow<br />Business Flexibility<br />Consistent Environment<br />Development Efficiency<br />
  • 14. yolk<br />Interactive agency specializing in online marketing campaigns and web properties. We build web applications and data driven sites for clients.<br />
  • 15. The Typical Application<br />Considerations in Choosing Platform<br />
  • 16. Why Microsoft Azure<br />
  • 17. Windows Azure Platform<br />Bandwidth<br />Support<br />HW/<br />Hosting<br />App Dev<br />TOTAL<br />SAVINGS<br />(20%)<br />(62%)<br />32%<br />24%<br />(5%)<br />Example: Freeing up Cash Flow<br />(31%)<br />* Source: HCL<br />This 31% allows you to reinvest in your business**<br />** Does not include license savings<br />
  • 18. Windows Azure Platform Purchasing Models <br />Subscription<br />Additional Licensing<br />Consumption<br />“Pay as you go and grow” <br />“Value for a commitment“<br />“Coordinated purchasing” <br />Low barrier to entry and flexibility<br />Optimized for cloud elasticity <br />Discounts for commitment<br />Plans for payment predictability <br />Centralized purchasing experience <br />Introduction to volume discounts <br />Promotional <br />Offers <br />Development Pricing<br />Integration withPrograms<br />Partner Discount<br />
  • 19. Windows Azure Platform Consumption Prices <br />Pay as you go and grow for only what you use when you use it <br />Elastic, scalable, secure, and highly available automated service platform<br />Highly available, scalable, and self managed distributed database service<br />Compute<br />Storage <br />Web Edition<br />Business Edition <br />Data Transfer / CDN<br />$9.99 to $49.95/month(up to 5 GB DB/month) <br />$99.99 to $499.95/month(up to 50 GB DB/month)<br />Per GB stored and transactions<br />Per service hour<br />Per database/month <br />Per database/month <br />$0.15 per GB for data transfers <br />from European & North American locations<br />$0.20 per GB for data transfers <br />from other locations<br />$0.01 per 10,000 transactions<br />$0.12/hour<br />+ Variable Instance Sizes <br />$0.15 GB/month<br />$0.01/10k transactions <br />Windows Azure platform AppFabric Service Bus and Access Control<br />Scalable, automated, highly available services for secure connectivity<br />Service Bus<br />Access Control<br />$3.99/per connection to $995 for 500 connections<br />$1.99/per 100,000 transactions<br />Per Message Operation<br />Per Message Operation<br />Prices shown in USD only<br />International prices are available<br />
  • 20. IT Workload Patterns Optimal for Cloud <br />“Growing Fast“ <br />“On and Off “ <br />Inactivity<br />Period <br />Compute <br />Compute <br />Average Usage<br />Usage<br />Average<br />Time <br />Time <br />On and off workloads (e.g. batch job)<br />Over provisioned capacity is wasted <br />Time to market can be cumbersome <br />Successful services needs to grow/scale <br />Keeping up w/growth is big IT challenge <br />Complex lead time for deployment<br />“Unpredictable Bursting“ <br />“Predictable Bursting“ <br />Compute <br />Compute <br />Average Usage <br />Average Usage <br />Time <br />Time <br />Unexpected/unplanned peak in demand <br />Sudden spike impacts performance <br />Can’t over provision for extreme cases <br />Services with micro seasonality trends <br />Peaks due to periodic increased demand<br />IT complexity and wasted capacity <br />
  • 21. •target.com•walmart.com<br />•toysrus.com•barnesandnoble.com<br />•turbotax.com•taxcut.com<br />•hrblock.com•taxact.com<br />~10x normal load<br />(Tax season)<br />~4x normal load<br />(Holiday shopping)<br />Jan 2009<br />Jan 2010<br />Jan 2009<br />Jan 2010<br />Source: Alexa<br />Source: Alexa<br />Predictable Bursting – Examples<br />
  • 22. The Windows Azure Platform<br />Your<br />SaaSApplication<br />Development Platform as a service<br />OS<br />Hardware<br />Relational Database as a service<br />Float Above IT<br />Secure Connectivity and Caching as a service<br />
  • 23. Offers and Programs to Get You Started<br />Platform Training Kit<br />Development Accelerators<br /> MPN Discount<br />MSDN <br />Premium<br />BizSpark<br />
  • 24. Your Next Steps<br />Go to market <br />Train your team and develop solutions <br />Plan your Business<br />Download the SDK and other development tools <br />Leverage the Technical Training Kit <br />Get architectural guidance for migrating your application <br />Use the Application Assessment tool <br />Enroll in Microsoft Platform Ready <br />Use Windows Azure Marketplace to help sell your application or service (available soon)<br />Leverage our selling guidance, tools and materials<br />View offers and programs which help you get started today <br />Use the TCO and ROI calculators to learn how Windows Azure can help your business <br />Read white papers on how to take advantage of the Windows Azure Platform <br />

×