Jcunningham 20110623 multimedia_project

950 views

Published on

EDU522 Course

Published in: Education, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
950
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Jcunningham 20110623 multimedia_project

  1. 1. Brainstorming<br />Essential Core for Innovation<br />Online Course<br />
  2. 2. Lesson 1: What is Brainstorming? What is Innovation?<br />Lesson 1 Objectives<br />Define Brainstorming and Innovation<br />Introduction to TED videos<br />
  3. 3. Lesson 1: What is Brainstorming? What is Innovation?<br />Lesson 1 Assignments<br />Read instructor’s brief description of Brainstorming and Innovation<br />View the assigned TED video<br />Participate in Lesson 1 discussion board<br />Grade: 20 pointsLesson Length: 1 hour<br />
  4. 4. Innovation<br />Innovation for this course is not about invention<br />Instead, we’ll discuss Innovation as taking an existing product and idea and<br />Enhancing it<br />Creating new purpose for it<br />Transforming it<br />
  5. 5. Innovation<br />In the current economy, companies can’t survive without innovation<br />Companies that encourage innovation all have these qualities:<br />Being decision ready<br />Actively expanding boundaries<br />Knowing what is on the fringe<br />Ability to think “out of the office” – not out of the box (culture and office politics)<br />
  6. 6. Innovation<br />Samples of innovation<br />Swiffer products<br />iPod<br />Disposal diaper<br />Kindle (e-book reader)<br />
  7. 7. Innovation<br />Remember, innovation is not inventing a new product…but improving or enhancing an existing one<br />Swiffer products<br />iPod<br />Disposal diaper<br />Kindle (e-book reader)<br />
  8. 8. Innovation<br />Remember, innovation is not inventing a new product…but improving or enhancing an existing one.<br />Swiffer products – dusting has been done for centuries…it is now just conquered more conveniently<br />
  9. 9. Innovation<br />Remember, innovation is not inventing a new product…but improving or enhancing an existing one.<br />iPod – there were mp3 players on the market way before Apple’s iPod. But they were hard to use and program. Apple made them easier and changed the music world.<br />
  10. 10. Innovation<br />Remember, innovation is not inventing a new product…but improving or enhancing an existing one.<br />Disposal diaper – a diaper wasn’t invented…cloth diapers have been around for a long time. Making them disposal made changing babies easier.<br />
  11. 11. Innovation<br />Remember, innovation is not inventing a new product…but improving or enhancing an existing one.<br />Kindle (e-book reader). Books were not invented. But reading them online, as if turning pages, was made easier<br />
  12. 12. Innovation<br />Disruptive Innovation – is a new term with regard to innovation. It is when an existing product is introduced that disrupts the entire market.<br />Example – Netflix. They didn’t invent the movie rental business. But they made movie rentalmore convenient and cheaper, thereby putting many movie rental businesses “out of business”<br />
  13. 13. Innovation<br />Question: How do companies come up with these innovative new ways of using an existing product or idea?<br />Answer: Brainstorming<br />
  14. 14. What is Brainstorming?<br />Brainstorming is an activity used to generate ideas in small groups. The purpose is to generate as many ideas as possible within a specified time period. These ideas are not evaluated until the end, and a wide range of ideas is often produced. Each idea produced does not need to be usable. Instead, initial ideas can be viewed as a starting point for more workable ideas.1<br />
  15. 15. What is TED<br />Throughout this course you will be asked to watch some TED Videos<br />TED is a website that shows well-knownspeakers who discuss innovation. <br />Time to watch our a TED Video<br />Innovation at Play<br />(actual link is: http://www.ted.com/talks/lang/eng/tim_brown_on_creativity_and_play.html)<br />
  16. 16. Lesson 1 Assignment<br />Participate in Lesson 1 discussion board<br />How play can motivate innovation?<br />What is playing with your hands?<br />Why are adults always sorry for their ideas? Is it the fear of being judged?<br />Can innovation be done by role playing?<br />What do you think about the play rules?<br />
  17. 17. Lesson 2: The Start: Brainstorming as a group<br />In Lesson 1, Brainstorming was defined as being done in small, diverse groups<br />In Lesson 2, you’ll just be getting use to group work and the technology that will be used when doing a group online brainstorming project<br />
  18. 18. Lesson 2: The Start: Brainstorming as a group<br />Lesson 2 Objectives<br />Determining how to find your assigned group<br />Play with the technology that will be used in a future brainstorming session<br />
  19. 19. Lesson 2: The Start: Brainstorming as a group<br />Lesson 2 Assignment<br />Participate in a practice online group session<br />Grade: 20 pointsLesson Length: 1 hour<br />
  20. 20. Lesson 2 Assignment<br />Part 1:<br />Login to the course on the learning management system<br />Click on the folder entitled “Groups”<br />Find your assigned group<br />Note the time and date of your group’s first online meeting<br />
  21. 21. Lesson 2 Assignment<br />Part 2:<br />On your group’s designated time and date, navigate to the same file folder<br />Click on your group’s folder<br />Click on “join first group meeting” link<br />Live chat, whiteboard area and various tools will appear<br />Instructor willbe online as well and will provide you with exercises designed to play with all the tools and introduce yourself<br />
  22. 22. Lesson 2 Discussion<br />After your first online group meeting, participate in Lesson 2 discussion board about your experiences<br />What did you like?<br />What did you not like?<br />Can you see the advantages/disadvantages of group work in this fashion?<br />
  23. 23. Lesson 3: Group Brainstorming, the Rules<br />In Lesson 2, you found your group and played around with the technology we’ll be using in our brainstorming session.<br />In Lesson 3, you’ll discover the rules of Brainstorming<br />
  24. 24. Lesson 3: Group Brainstorming, the Rules<br />Lesson 3 Objectives<br />Learn the rules of a Brainstorming session<br />
  25. 25. Lesson 3: Group Brainstorming, the Rules<br />Lesson 3 Assignments:<br />Review the rules of a Brainstorming session<br />Watch two short video clip samples:<br />Great brainstorming sample<br />How "not” to brainstorm<br />Discuss the rules in the Discussion Board<br />Grade: 20 pointsLesson Length: 1 hour<br />
  26. 26. Lesson 3: Group Brainstorming, the Rules<br />Group members must be small with diverse backgrounds<br />Clear challenge and goal defined at the beginning<br />Allow playfulness<br />Show up with 3 ideas before the brain session<br />Postpone judgment – no criticism or negativity<br />Wild and exaggerated ideas encouraged<br />Quantity over quality<br />Build on other’s ideas<br />Record everything<br />Conclude with action items<br />
  27. 27. Lesson 3 Assignments<br />Watch two videos clips:<br />Good Brainstorming sample video<br />Actual Link: http://www.youtube.com/watch?v=W1h5L_0rFz8&feature=related<br />“How NOT to Brainstorm” video<br />Actual link: http://www.youtube.com/watch?v=ttWhK-NO4g8<br />
  28. 28. Lesson 3 Assignments<br />After your reviewing the rules and watch the videos, participate in Lesson 3 discussion board<br />Discuss times you kept quiet with a new idea due to fear? <br />Has anyone ever killed an idea you had and why?<br />
  29. 29. Lesson 4: Brainstorming Session. Let's do it already!<br />In Lesson 2, you found your group and played around with the technology we’ll be using in our brainstorming session.<br />In Lesson 3, you discovered the rules of Brainstorming<br />Now it is time to put lessons 2 and 3 together and participate in an online brainstorming session<br />
  30. 30. Lesson 4: Brainstorming Session. Let's do it already!<br />Lesson 4 Objectives<br />Participate in an online brainstorming session<br />
  31. 31. Lesson 4: Brainstorming Session. Let's do it already!<br />Lesson 4 Assignments:<br />Participate in an online brainstorming session<br />Discuss brainstorming results<br /><ul><li>Grade: 20 pointsLesson Length: 1 hour</li></li></ul><li>Lesson 4 Assignment<br />Part 1:<br />Login to the course on the learning management system<br />Click on the folder entitled “Groups”<br />Find your assigned group<br />Note the date and time of your brainstorming session<br />
  32. 32. Lesson 4 Assignment<br />Part 2:<br />Brainstorming topic:<br />You work for a Frisbee company<br />Your brainstorming topic is finding other ways to use a Frisbee<br />Think of three ideas on the concepts “before” the live session<br />
  33. 33. Lesson 4 Assignment<br />Part 3:<br />On your group’s designated time and date, navigate to the same file folder<br />Click on your group’s folder<br />Click on “join brainstorming session” link<br />Live chat, whiteboard area and various tools will appear<br />
  34. 34. Lesson 4 Assignment<br />Part 3:<br />Take attendance<br />The session will be recorded to review at a later time<br />Instructor will be the facilitator and timekeeper<br />When time starts<br />In the chat area, list your three ideas<br />
  35. 35. Lesson 4 Assignment<br />Part 4:<br />In the chat area:<br />Build off other’s ideas or add new ones<br />Use the white board to draw, if needed<br />Remember the rules<br />Nothing is too crazy<br />Quantity over quality<br />Have fun<br />
  36. 36. Lesson 4 Assignment<br />Part 5:<br />When time stops<br />Review all the interesting ideas that came about<br />Nothing is too silly, but the group should categorize<br />Top 5 ideas that could be done today<br />What ideas could be done in a year<br />What is an idea that was good, but may have to be put on the back burner for a future concept<br />
  37. 37. Lesson 4 Assignment<br />Part 6:<br />From the top 5 concepts that could work today, each group member selects a concept<br />Working individually, each member should take their topic and determine<br />How this concept could work today<br />What resources would be needed<br />Prepare a brief paragraph of who your concept “could” work<br />
  38. 38. Lesson 5: Brainstorming Session. Top 5…now what!<br />In Lesson 4, you participated in an online brainstorming session<br />Each individual was assigned a concept<br />Now let’s discuss!<br />
  39. 39. Lesson 5: Brainstorming Session. Top 5…now what!<br />In Lesson 5 Objectives<br />Review brainstorming ideas of your group and other students<br />
  40. 40. Lesson 5: Brainstorming Session. Top 5…now what!<br />In Lesson 5 Assignments<br />Prepare a paragraph of your assigned concept from the brainstorming session with your group<br />Post that paragraph in the discussion board<br />Respond to other student’s concepts<br />Did you think of their concept in your group brainstorming session?<br />Grade: 20 pointsLesson Length: 1 hour<br />
  41. 41. What You Learned<br />How brainstorming and innovation are connected<br />Distance Learning technology and how an online brainstorming session works<br />Brainstorming rules and what “not” to do<br />
  42. 42. Conclusion<br />This was just an introduction to brainstorming<br />There are literally hundreds of brainstorming exercises, even though this course only sampled one brainstorming session<br />Take this course and build on it to use in the future for your Brainstorming sessions!<br />
  43. 43. Evaluation<br />An online evaluation is posted in your online course<br />Please feel free to login and complete it.<br />
  44. 44. Additional Resources<br />Brainstorming concept: http://www.texascollaborative.org/teaching_module.htm#brainstorming1<br />http://iteslj.org/Techniques/Cullen-Brainstorming/<br />American Express: http://www.openforum.com/articles/5-tips-for-productive-brainstorming-the-behance-team<br />http://designshack.co.uk/articles/inspiration/10-tips-for-effective-creative-brainstorming<br />TED video: http://www.ted.com/talks/lang/eng/tim_brown_on_creativity_and_play.html<br />http://eslbrainstorming.webs.com/<br />http://www.ted.com/talks/elizabeth_gilbert_on_genius.html<br />http://www.jpb.com/creative/VanGundyFrameInnov.pdf<br />http://www.lifehack.org/articles/management/six-great-ways-to-ruin-a-brainstorm.html<br />http://www.unc.edu/depts/wcweb/handouts/brainstorming.html<br />http://www.youtube.com/watch?v=ttWhK-NO4g8<br />http://www.youtube.com/watch?v=W1h5L_0rFz8&feature=related<br />

×