An Innovation From<br />ENPC School Of International Management, Paris.<br />A Presentation  from ENPC MBA in Technology<b...
MEDICALDEVICES<br />
“ . . . The product features of the developing countries are rarely understood by the high end engineers or marketing prof...
So . . . Lets Start Working !<br />We NEED . . .<br />“Values” or required features for successful Product Development & O...
Demand<br />1. Analysis of Market Demand<br />2. Approximate Demand Size <br />Values (Product Features)<br />3. The custo...
This is . . . <br />Developing The Value-For-Money Segment <br />                         In Medical Devices <br />Lets Co...
1. Analysis of Market Demand<br />
1. Analysis of Market Demand . . . Continues<br />
2. Approximate Demand Size <br />Data Used for Mathematical Modeling<br />Global Status report on Road Safety – 2009<br />...
Values (Product Features)<br />3. The customer’s “perception” of features (Customers expectation of the product) <br />4. ...
BUILDING BLOCKS <br />Blue Ocean		&		BOP<br />
Trend Setters<br />Companies in this Direction<br />Laerdal Medical, Vestergaard-Frandsen, <br />Tata Elxsi, GE, Philips ....
www.who.int/medical_devices/en/<br />Initiatives & Sector Development<br /><ul><li>Call for Innovative Medical Devices
 Database of Appropriate Technologies
Analysis of Mismatch
Upcoming SlideShare
Loading in...5
×

Developing Value for Money segment in medical devices

1,423

Published on

The opportunity is a 158 billion dollar Healthcare Business which is yet to be tapped. Innovative Strategic platforms such as BOP and Blue Ocean form the basics.

The slides are from the Technological Presentation made at COSECSA 2010 conference which had Surgeons and Health Care Business ventures from all continents except Australia.

Overview Video to the back ground to this project is available in You Tube under "Medical Devices - Trauma Care - Blue Ocean - Developing Countries.wmv", detailed report of project, can be found under "Medical Devices - Trauma Care - Blue Ocean - Developing Countries" in scribd.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,423
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • LET them Read –Often this needs years of staying and working in the setting of need. Even if the field market professionals sends specs the GM marketing or product development sitting in the EU or US is not going to understand that – they have hardly, may be never seen a powercut or a powerfluctuation, they may not understand the power spikes which come from a generator which is common in developing countries. They may cover it to an extend if they have a very dedicated – but you understand it to the best level possible.
  • JUST FOR BACK UPPerception = Cost, Performance, Fulfillment Surgeon / Hospital  Patient  Dealers – Private / Government Supply Channel (33% - no supply at all)Product Life Cycle only 18 month – faster penetrationSupply Costs depend on – Sterile ? EO/Steam/Gamma ? Geography of supplyTraceablityStocking needsCommunication partnerPricing the package costInstallment payments possible ? Strategic (Point 6)Technological features: No strip down version, minimum instrument needs, no C-arm, rugged device, reusable instruments, AFFORDABLENo need of Aestehetics, Destroyable . . .etc . . .
  • Developing Value for Money segment in medical devices

    1. 1. An Innovation From<br />ENPC School Of International Management, Paris.<br />A Presentation from ENPC MBA in Technology<br />
    2. 2. MEDICALDEVICES<br />
    3. 3. “ . . . The product features of the developing countries are rarely understood by the high end engineers or marketing professionals of the companies which are based in developed countries. Effective technology which solves the problem should rise from the people of developing countries . . . ”<br />
    4. 4. So . . . Lets Start Working !<br />We NEED . . .<br />“Values” or required features for successful Product Development & Operations<br />The price range the customers are willing to pay for the above mentioned “values” is analysed<br />
    5. 5. Demand<br />1. Analysis of Market Demand<br />2. Approximate Demand Size <br />Values (Product Features)<br />3. The customer’s “perception” of features (Customers expectation of the product) <br />4. Analysing the methods of supply channel used for product delivery<br />5. Analyzing the strategic product features needed for this market <br />6. Analysis of the market based on material used for implant <br />7. Stake holders analysis in this market<br />Pricing<br />8. Analysing the price range the customers are willing to pay for the product <br />9. Analysing the standard operational process and costing involved <br />
    6. 6. This is . . . <br />Developing The Value-For-Money Segment <br /> In Medical Devices <br />Lets Continue . . .<br />
    7. 7. 1. Analysis of Market Demand<br />
    8. 8. 1. Analysis of Market Demand . . . Continues<br />
    9. 9. 2. Approximate Demand Size <br />Data Used for Mathematical Modeling<br />Global Status report on Road Safety – 2009<br />World Population Data Sheet – 2005<br />World Population below Poverty - 2009 (prb.org)<br />No of Hospital beds per country – WHO database<br />ALOS – Average length of stay studies<br />Study of on Road Traffic Injuries in Delhi<br />Survey Extracts<br />
    10. 10. Values (Product Features)<br />3. The customer’s “perception” of features (Customers expectation of the product) <br />4. Analysing the methods of Supply Channel used for product delivery<br />5. Analyzing the Strategic Product Features needed for this market <br />6. Analysis of the market based on Material Used for implant <br />7. Stake Holders analysis in this market<br />Pricing<br />8. Analysing the Price Range the customers are willing to pay for the product <br />9. Analysing the standard Operational Process and Costing involved <br />
    11. 11. BUILDING BLOCKS <br />Blue Ocean & BOP<br />
    12. 12. Trend Setters<br />Companies in this Direction<br />Laerdal Medical, Vestergaard-Frandsen, <br />Tata Elxsi, GE, Philips . . .<br />Countries in this Direction<br />Brazil, India, Japan, Netherlands<br />Organizations in this Direction<br />WHO, ARSI,IFRS<br />Trend Direction is Changing . . .<br />Where are U in this 150 BILLION Ocean?<br />VALUE FOR MONEY<br />MEDICAL DEVICES<br />Value for Money <br /> MEDICAL DEVICES<br />VALUE FOR MONEY<br /> MEDICAL DEVICES<br />
    13. 13. www.who.int/medical_devices/en/<br />Initiatives & Sector Development<br /><ul><li>Call for Innovative Medical Devices
    14. 14. Database of Appropriate Technologies
    15. 15. Analysis of Mismatch
    16. 16. Initiatives & Strategies for Business Sector</li></li></ul><li>YOU & 158 BILLION . . .<br />Doctors<br />Have U searched for “Value for Money” solutions ?<br />Have U ever done an e-search before investing huge ?<br />Can U develop devices? How can U develop?<br />Will industry support U ? Where can U enter ?<br />Can one sell / buy eggs the same way in Western Europe & In Africa ?<br />Entrepreneurs<br />R u ready to face the huge market shift ? (Better Quality, price with appropriate features)<br />Do you have supply channels that can penetrate ?<br />Have you thought about all your stake holders ? – You may be loosing opportunities<br />Do you have Win-Win-Win strategies or are youstill in Win - Win ?<br />Key: Think out of the Box of Western Business Model (innovate in business !) <br />Report is online it can give you some leads . . .Scribd, Google, YouTube<br />
    17. 17. Thank You<br />Open for Discussion !!<br />www.enpcmbaparis.com<br />Guided by : Prof Stuart Chambers (Operations : ENPC & Warwick ) &Supported by : Prof AlonRozen(Marketing : ENPC)<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×