The unspoken word


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The unspoken word

  1. 1. Rome Startup Weekend, 29 October 2010 Augusto Coppola The Unspoken Word or Songs, Notes and Quotes about “the art of start” I contenuti di questa presentazione sono liberamente riproducibili laddove si citi la fonte (Augusto Coppola, se non diversamente indicato) e non ci siano fini di lucro
  2. 2. Section One: Spoken Words So, so you think you can tell Heaven from hell? Blue skies from pain? Can you tell a green field from a cold steel rail? A smile from a veil? Do you think you can tell? (Pink Floyd, Wish You Were Here)
  3. 3. Take a little trip back with father Tiresias Listen to the old one speak of all he has lived through I have crossed between the poles, for me there’s no mistery Once a man like the sea I raged Once a woman like the earth I gave There is in fact more earth than sea (Genesis, The Cinema Show) Who am I?
  4. 4. I can't get to sleep I think about the implications of diving in too deep and possibly the complications especially at night I worry over situations I know we’ll be alright perhaps it’s just imagination (Men at Work, Overkill) What’s the real life of a founder?
  5. 5. Sunday night Mr Farmer called and said Listen son, you’re wasting your time There’s a future for you ... But I remembered a voice from the past Gambling only pays when you’re winning (Genesis, I know what I like) Spoken word: Bravery
  6. 6. Spoken word: Passion E' na passione cchiù forte 'e na catena ca mme turmenta ll'anema e nun mme fa campá!* (Dicitencello vuje, Neapolitan song) * It’s a passion Stronger than a bond Tormenting my soul And won’t let me live
  7. 7. Spoken word: Determination I can’t get no satisfaction I can’t get no satisfaction ‘cause I try and I try and I try and I try I can’t get no, I can’t get no (Rolling Stones, Satisfaction)
  8. 8. Spoken words: Luck and Money I work all night, I work all day to pay the bills I have to pay … and still there never seems to be a single penny left for me … So I must leave, I'll have to go To Las Vegas or Monaco And win a fortune in a game (Abba, Money Money)
  9. 9. Section Two: The Unspoken Word A time of valour, and legends born A time when honour meant much more to a man than life (Genesis, Time Table)
  10. 10. The Unspoken Word Learning Team Market Financials Time Discipline Discipline is the refining fire by which talent becomes ability (R.L. Smith)
  11. 11. Discipline of learning You know nothing about how to make a startup and how to make your business. Nothing at all! Self-discipline is not trait of character. It is a skill Everyone is able to shout about rights. You need to shout about duties Beware! - Smart people often are bad learner - Learning is not related to motivation - Learning is not related to improvement
  12. 12. And you still behave like a five-year-old child. People gather, scatter. They go left and right following their interests.And you still behave like a five-year-old child. People gather, scatter. They go left and right following their interests. And you still behave like a five-year-old child. People gather, scatter. They go left and right following their interests. (Akira Kurosawa, Kagemusha) Discipline of the team How do you select co-founders? How do you select advisors and influencers? How do you select your investors? How do you select employees? How do you motivate employees?
  13. 13. Questions about co-founders • What have they accomplished in the past? • What is their reputation? • Whom do they know? • Who else needs to be on the team? • Are they prepared to recruit high-quality people? • How realistic are they about the venture chances? • How will they respond to adversity? • Do they have the mettle to make the inevitable hard choices that have to be made? • How committed are they to this venture? • What are their motivations? • How do they deal with criticisms?
  14. 14. Team roles What happen if...? Advisor/influencer motivations/reputations Value added by investors How to motivate employees The startup making is not about making friends… …but friendship is a by-product of integrity of well designed teams Critical Points about Team
  15. 15. Discipline of market Find your customers Ask for money Collect their feedbacks Incorporate feedbacks Understand their structure and need SPEED is key I often went fishing up in Maine in the summer. Now, I am very fond of strawberries and cream, but I have found that, for some strange reason, fishes prefer worms (D. Carnegie)
  16. 16. Discipline of financials Find your money suppliers Ask for money Collect their feedbacks Incorporate feedbacks Understand their goals SPEED is key Never enough money (and I’m speaking about cash) Understand your project extent and money suppliers Plan your Cap Table
  17. 17. Discipline of time Do we need more time? Or do we need to be more disciplined with the time we have? (K. Johnson) Don’t waste time in clerical works, time is money Set your MAT (milestones, assumptions, tasks) Plan is nothing, planning is everything (D. Eisenhower) Freedom is not license
  18. 18. Final Quotations Many of life's circumstances are created by three basic choices: the laws you choose to obey, the people you choose to be with, and the disciplines you choose to keep (C. Millhuff) The more I practice, the luckier I get (G. Player) Start by doing what you have to, then do what you can. And suddenly you will discover that you are doing the impossible (St Francis of Assisi)
  19. 19. Thanks Also on LinkedIn, Facebook and Twitter Also on LinkedIn, Facebook and Twitter