The Nine Innovation Roles

The Nine Innovation Roles
Troubleshooter
Connector
Revolutionary
Judge
Artist
Conscript
Customer Champion
Magic Maker
Evangelist

Too often in our organizations we think about staffing our innovation projects in terms of silos or departments, instead of the roles that need to be filled for a product or service to be successfully completed, launched, and widely adopted in the marketplace.

Stoking Your Innovation Bonfire
This content is an excerpt from Stoking Your Innovation Bonfire by Braden Kelley
Innovation is never easy – and
not always welcome. This book
is dedicated to the men and
women who dedicate their lives
to pushing our organizations to
make more efficient use of our
human capital and natural
resources and to make the
world a better place

Revolutionary
The Revolutionary is the person who is always eager to change things, to shake them up, and to share his or her opinion. These people tend to have a lot of great ideas and are not shy about sharing them. They are likely to contribute 80 to 90 percent of your ideas in open scenarios.

Artist
The Artist doesn’t always come up with great ideas, but artists are really good at making them better.

Troubleshooter
Every great idea has at least one or two major roadblocks to overcome before the idea is ready to be judged or before its magic can be made. This is where the Troubleshooter comes in. Troubleshooters love tough problems and often have the deep knowledge or expertise to help solve them.

Conscript
The Conscript has a lot of great ideas but doesn’t willingly share them, either because such people don’t know anyone is looking for ideas, don’t know how to express their ideas, prefer to keep their head down and execute, or all three. This is the majority.

Customer Champion
The Customer Champion may live on the edge of the organization. Not only does he have constant contact with the customer, but he also understands their needs, is familiar with their actions and behaviors, and is as close as you can get to interviewing a real customer about a nascent idea.

Connector
The Connector does just that. These people hear a Conscript say something interesting and put him together with a Revolutionary; The Connector listens to the Artist and knows exactly where to find the Troubleshooter that his idea needs.

Judge
The Judge is really good at determining what can be made profitably and what will be successful in the marketplace.

Magic Maker
The Magic Makers take an idea and make it real. These are the people who can picture how something is going to be made and line up the right resources to make it happen.

Evangelist
The Evangelists know how to educate people on what the idea is and help them understand it. Evangelists are great people to help build support for an idea internally, and also to help educate customers on its value.

How do you organize your
Innovation teams for success?

Thank You
“To be a rock star, you have to play music people want to listen to…and pay for.”
- @innovate
Here is where to find me:
Braden Kelley
+1 (206) 349-8931
book@bradenkelley.com
http://innovationbonfire.com

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The Nine Innovation Roles

by Innovation Excellence on Mar 23, 2011

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