The Art of Innovation (Guy Kawasaki)

1. Make meaning

A woman is often measured by the things she cannotcontrol. She is measured by the way her body curves ordoesn’t curve.By where she is flat or straight or round. She is measuredby 36-24-36 and inches and ages and numbers. By all theoutside things that don’t ever add up to who she is on theinside.And so if a woman is to be measured, let her be measuredby the things she can control, by who she is and who sheis trying to become because as every woman knows,measurements are only statistics, and statistics lie.

2. Make mantra

“The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.”

• Wendy’s “Healthy fast food”

• Wendy’s “Healthy fast food• Nike “Authentic athletic performance”

• Wendy’s “Healthy fast food”• Nike “Authentic athletic performance”• FedEx “Peace of mind”

• Wendy’s “Healthy fast food”• Nike “Authentic athletic performance”• FedEx “Peace of mind”• eBay “Democratize commerce”

“We exist to professionally build long- term high-impact sources so that we may endeavor to synergistically leverage existing effective deliverables to stay competitive in tomorrow’s world.” Dilbert Mission Statement Generator

3. Jump to the next curve

4. Roll the DICEE

Deep: Fanning (Reef)

Intelligent: BF-104 Flashlight(Panasonic)

Complete: Lexus

Elegant: Nano (Apple)

Emotive: Harley Davidson

5. Don’t worry, be crappy

6. Polarize people

7. Let a hundred flowers blossom

8. Churn, baby, churn

9. Niche thyself

Abilityto provideuniqueproduct orservice Value to customer

Abilityto provideuniqueproduct orservice Price Value to customer

StupidAbilityto provideuniqueproduct orservice Price Value to customer

StupidAbilityto provideuniqueproduct orservice Dotcom Price Value to customer

Stupid XAbilityto provideuniqueproduct orservice Dotcom Price Value to customer

Breitling Emergency Stupid XAbilityto provideuniqueproduct orservice Dotcom Price Value to customer

Smart Car Stupid XAbilityto provideuniqueproduct orservice Dotcom Price Value to customer

LG Kimchi refrigerator Stupid XAbilityto provideuniqueproduct orservice Dotcom Price Value to customer

10. Follow the 10/20/30 rule

10 slides

20 minutes

30 point font This is 20 points This is 14 points This is 12 points and what you’re using now

11. Don’t let the bozos grind you down

“I think there is a world market for maybe five computers.” Thomas Watson Chairman, IBM 1943

“This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” Western Union internal memo 1876

“There is no reason why anyone would want a computer in their home.” Ken Olsen Founder, Digital Equipment Corp. 1977

“It’s too far to drive, and I don’t see how it can be a business.” Guy Kawasaki Bozo

Blog.guykawasaki.comFor copies, send an email to:gina@garage.comPhotos from iStockPhoto.com

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The Art of Innovation (Guy Kawasaki)

by Innovation Excellence on Apr 21, 2011

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