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Letting Go by Bryan & Stephanie Rieger of Yiibu for dConstruct 2011, Brighton and MobX 2011, Berlin.

Letting Go by Bryan & Stephanie Rieger of Yiibu for dConstruct 2011, Brighton and MobX 2011, Berlin.

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  • 1. Letting go... on design in a time of disruption
  • 2. napoleon bonaparte for much of human history, we have been on a quest for perfection + control...
  • 3. much of it started with this...movable lead type
  • 4. “...there were perhaps 30,000 booksin all of Europe before Gutenbergprinted his bible...less than 50 years laterthere were as many as 10-12 million"“Gutenberg’s Legacy”, University of Texas gutenberg parenthesis
  • 5. fewer books printed in Latindemocratisation spread ofof knowledge v.1 knowledge in local languages standardisation wider access to knowledge of spelling for women and the poor development of formal grammar the knock-on effects were nothing short of revolutionary
  • 6. but our ability to capture, store, and constrain knowledge,also led us to believe that knowledge might be a finite thing...
  • 7. ...that if we experimented long enough, we could discover"the truth" about all sorts of things...
  • 8. iso certified ...and "the best way" to do just about everything...
  • 9. google patents we protected ideas, and claimed them as our own...
  • 10. design thinkingsix sigma we created processes, enabling us to duplicate what wed learned...
  • 11. industrialisation, automation and globalisation further amplified this...chongqing china
  • 12. ...once you can duplicatesomething you can scale it
  • 13. ...and if you can scale it, you can make money
  • 14. bruce mau massive change thanks to the Internet, much of this is starting to unravel...
  • 15. ...scale is still important,but the knowledge + power in the network are now more important than that of any one group or individual...
  • 16. social networks act as "amplifiers" spreading messages and ideas...
  • 17. let a product, or idea loose online,and its likely to grow... crazy frog
  • 18. the annoying thing but ideas dont just grow, they self-replicate and evolve...
  • 19. swine flu mexico often at a pace and intensity that is normally associated with viruses...
  • 20. this is actuallybacteria... and while viruses can be contained, its impossible to contain ideas once the power of the network sets in...
  • 21.
  • 22. portable, always on,always connected devices have only amplified this
  • 23. combine all these things andyou have the perfect storm...
  • 24. an endless, often over-connected feedback loop...
  • 25. propelling unexpected ideas to greatness...angry birds
  • 26. new voices... it gets better
  • 27. egyptian revolution...accelerating change
  • 28. market crash 2011economic crisis 2008 ...or causing chaos on a global scale
  • 29. "events, threats and opportunities arent just comingat us faster or with less predictability; they areconverging and influencing each other tocreate entirely new situations..." "...these first-of-their-kind developments require unprecedented degrees of creativity" Capitalising on Complexity - 2010 IBM CEO Study
  • 30. nathan road hong kong this new environment presents engineers,designers, (or anyone who makes products) with some decidedly unique challenges...
  • 31. the balance of poweris shifting...
  • 32. “The idea that someone canprogram our consumption is becoming obsolete, and fast.” - Seth Godin “The extraordinary revolution of media choice”
  • 33. we can no longer expect customers to interact with our creations in a linear, exclusive, or predictable manner...
  • 34. users no longer have to wait for us to create experiences for them...
  • 35. if something doesnt suit them...
  • 36. kindle teleprompter ...they can change it
  • 37. "The world is split into websites thatwork with Instapaper, and stuffthat has now been renderedirrelevant to me.” flipboard@killdozer readability instapaper ...they can improve it
  • 38. ...enhance it
  • 39. Curation & Social discoverytech support Shopping mall app store Serendipity...(and fun!) ...even compete with it!/joindiaspora
  • 40. makerbot thing-o-matic 3D printing ...very soon, they will be able to go much further
  • 41. ...this is notnecessarily a bad thing
  • 42. "Issuing your customers with something that is rough,incomplete, and possibly even substandard seemscounterintuitive but there is growing evidence thatpeople dont necessarily want the perfect product..."
  • 43. "...they prefer to deal with something raggedaround the edges that they can adapt or improve." Loose, Martin Thomas
  • 44. caricature personas in our quest to create perfection,scenarios weve also tended to presume users behave in a generally homogenous way...
  • 45. complex vs. complicated ...this is increasingly far from the truth
  • 46. marketers often use an audienceof 50 million to mark the "penetration" of a product into society...
  • 47. historically, market penetration took time, (which was usually a good thing)traffic 1963
  • 48. traffic 2011 with time came stronger mental models,development of social norms and an understanding of how a product might fit into our lives...
  • 49. time also enabled us to work out those embarrassing mistakes...sinclair c5
  • 50. for better or worse time is now a luxury...
  • 51. ...the big shift as coined by John Seely Brown stability creation of new infrastructural technology followed by rapid disruption stability years S curve - stable over decadesSource: The Big Shift by John Hagel, John Seely Brown and Lang Davison
  • 52. ...the big shift as coined by John Seely Brown stability creation of new many new infrastructural infrastructural technologies technology followed by frequent disruption rapid disruption smaller periods of stability stability years years S curve - stable over decades the present (and likely future)Source: The Big Shift by John Hagel, John Seely Brown and Lang Davison
  • 53. it took radio 40 years to reach a market penetration of 50 million...Source: ReWired, Larry D. Rosen
  • 54. by comparison, we had only 10 years to adapt to television...Source: ReWired, Larry D. Rosen
  • 55. iconic while the iPod took only 5 years...Source: ReWired, Larry D. Rosen
  • 56. star wars kid and YouTube, less than 6 months...Source: ReWired, Larry D. Rosen
  • 57. Google+ may reach that milestone in less than half this time... Google + in fact reached this milestone in about 3 months... to the tune of 2million new users a day!
  • 58. researchers are discovering that our rapidtechnology adoption is creating generation gaps at a pace that was once unheard of...
  • 59. "People two, three or four years apartare having completely differentexperiences with technology."Lee Rainie, Pew Research Center, Internet and American Life Project
  • 60. weve always had different tastes than our siblings ...but this is different.
  • 61. "My 2-year-old daughter surprised merecently with two words: "Daddys book." She was holding my Kindle e-reader." The Children of Cyberspace: Old Fogies by Their 20s, NY Times
  • 62. "I just opened my Moleskineand looked for the search box."- @aral these changes are not limited to our children...
  • 63. add to this the global nature of the Internet, and those blind men with that elephant really had it easy...information deficit different perspectives
  • 64. each of us experiencing, understanding and engaging with products in a slightly different way... interpretations
  • 65. stillwhile companies such as Apple are successfully designing multi-layered and tightly interdependent systems of experience... apple store
  • 66. their success relies in great part on their ability to control and containmost touch points and interactions... magic kingdom
  • 67. most products will not have this luxury...rubber ducks lost at sea android china
  • 68. mental modelsOLPC design by committee today the most perfectly orchestrated products may in fact be the first to fail...
  • 69. for each layer of experience there will be trade-offs in complexity nespresso coffee
  • 70. nespresso vs george clooney nespresso and an increasing reliance on other actors in the ecosystem... cost of aluminium fair trade ethics recycle nespresso capsules
  • 71. volcano UPS delivery...reducing a products ability to reactto the abrupt changes in environmentthat have become all too common fuel costs union UPS handbook carbon costs
  • 72. bodum bialetti french pressin an increasingly complex world,the most successful products mayin fact be the simplest–or most flexible...
  • 73. enabling pathways for users to find meaning and enrich their lives, throughexperiences they create for themselves... toca boca
  • 74. cardboard box play"the best designs will set the stage, butstop short of fully defining the experience."Adam Silver, Frog Design
  • 75. newspaper publishing print media processthe most valued products will be designed to livebeyond the device, context or technologythey were originally intended for...
  • 76. they may even be designedwith no primary context at all...
  • 77. domino fallingbut letting go of experience as we once knew it should not absolve us of responsibility...
  • 78. and developersin fact, as designers we now have more responsibility than ever before...
  • 79. "A responsibility that is directly proportional to the number of people we may affect with every product we create." Video Games and the Human Condition, Jonathan Blow
  • 80. and the Internetthe more technology weave their way through our lives, the more important it will be for us to consider the implications of our work... segway
  • 81. "We are creating a blueprint together–a design for our collective future."Douglas Rushkoff
  • 82. minority report interface natural ui twitter URLseach meme, pattern, metaphor, gesture,script and API becomes a part of that future...
  • 83. "We shape our tools andthereafter our tools shape us."Marshall McLuhan
  • 84. ...what future do we wish to create?
  • 85. theres no guarantee that the work we do will have an impact...
  • 86. but theres the very real risk that it may...
  • 87. "Learn from yesterday, live for today,hope for tomorrow. The important thingis not to stop questioning."Albert Einstein
  • 88. @yiibu scontact uat thank you many thanks to the amazing photographers on licensed under available on