Getting Better Ideas Faster

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Use these practical methods to help you brainstorm better, smarter, and more effectively, no matter the timeline. Using these methods, you can approach a design problem with the right questions so you …

Use these practical methods to help you brainstorm better, smarter, and more effectively, no matter the timeline. Using these methods, you can approach a design problem with the right questions so you can focus your creative energy on finding solutions.

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  • 1. better ideas fasterHow to Brainstorm more effectivelyDavid sherwin, frog designHow DesiGn conference / 06.08.10t: @ cHanGeorDer / e: DksHerwin@msn.com / BloG: cHanGeorDerBloG.com
  • 2. Brainstorms at inDeX by @boetter / 49915119 cc license share remix on flickr
  • 3. better ideas fasterquantity breeds quality
  • 4. from Understanding Comics by scott mccloud — read this!
  • 5. better ideas fasterquantity plus qualitybig ideas, low fidelity
  • 6. nixie clock by randomskk / 3535050466 cc license share remix on flickr
  • 7. better ideas fasterquantity plus qualitybig ideas, low fidelitydesigning your deadlines
  • 8. just enough ideas at tHe very last minutesome other Guysome otHer conferenceproBaBly runninG late
  • 9. better ideas faster identify your client’s actual problems 1 2 3 4strateGy
  • 10. what businessproblem areyou tryingto solve?
  • 11. we’d like you to create a new logo and color palette for our restaurant…?
  • 12. we’d like you to create a new logo and color palette for our restaurant… why?stated marketing and design needs are symptoms of larger, systemic business problems.
  • 13. ? ?Businessproblems ? Marketing + brand strategy ? Design strategy Tactics ? problems live in ? different orbits ? within a client ? organization. ?
  • 14. ? ?Businessproblems ? Marketing + brand strategy ? Design strategy Tactics ? problems live in ? different orbits ? within a client ? organization. ?
  • 15. Business proBlemsales have dropped20% over this past year. we’d like youwhat should we do? to create a new logo and color palette for our restaurant… ?
  • 16. Business proBlemsales have dropped20% over this past year. we’d like youwhat should we do? to create a new logo and color palette for our our service and restaurant… menu needs to be improved? ? ? we need a ? more effective ? website to ? should we attract new consider customers? search our signage is engine ads? hard to read— should we try and redo it?
  • 17. you should be thinking outside the box, but inside the strategy.BrainstorminG tip #1 !
  • 18. better ideas faster turn those problems into ideation questions1 2 3 4 articulation
  • 19. how manydesigners doesit take to screwin a lightbulb?
  • 20. sales have dropped20% over this past year.what should we do? not a DesiGn proBlem
  • 21. Business proBlemsales have dropped20% over this past year.what should we do? we want a new identity system for our restaurant. ! we need a ! more effective website to ! attract new customers. we need to redo our signage, it’s hard to read.
  • 22. sales have dropped20% over this past year.what should we do? not a DesiGn proBlemcan you create anew identity systemfor our restaurant? not a DesiGn proBlem
  • 23. Business proBlemsales have dropped20% over this past year.what should we do? we want a new identity system for our restaurant. ? ! ! ! what is the essence of this new restaurant identity?
  • 24. sales have dropped20% over this past year.what should we do? not a DesiGn proBlemcan you create anew identity systemfor our restaurant? not a DesiGn proBlemWhat is the essenceof this new restaurantidentity? a DesiGn proBlem!
  • 25. iDeation Questionswhatmetaphorsprovide theappropriatemeaning forthe newidentity?Articulating a design problemwill suggest related questionsthat can be answered by design.
  • 26. iDeation Questionswhat what emotionsmetaphors would a personprovide the feel when s/heappropriate encounters themeaning for new identity?the newidentity?Articulating a design problemwill suggest related questionsthat can be answered by design.
  • 27. iDeation Questionswhat what emotions what styles of what texturesmetaphors would a person typography and graphicprovide the feel when s/he would best elementsappropriate encounters the support this would bestmeaning for new identity? feeling? support thisthe new feeling?identity?what style of what color what materials How doesphotography schemes best would best motion—onlineor illustration express the express the & in the realsupports the agreed-upon meaning & world—supportmeaning you’d meaning & emotion in the meaning DesiGn of this new eXecutionlike to convey? emotion? print? identity?Articulating a design problemwill suggest related questionsthat can be answered by design.
  • 28. Business proBlemsales have dropped20% over this past year.what should we do? what kind of website functionality would encourage repeat business? ? ? ! we need a ! more effective website to ! attract new customers.
  • 29. Starting with the right questions will steer you towards the right answers— by design.BrainstorminG tip #2 !
  • 30. better ideas faster Brainstorm using ideation questions and timeboxing1 2 3 4 iDeation
  • 31. what istimeboxing?short, structured sprints to reachstated ideation goals
  • 32. how timeboxing works 20 mins Brain- storm BiG iDeas
  • 33. David sherwin / challenge: technoyoga / time limit: 120 min / this page: first 3 timeboxes
  • 34. how timeboxing works 20 mins 40 mins Determine app content Brain- storm evaluate BiG iDeas
  • 35. David sherwin / challenge: technoyoga / time limit: 120 min / this page: first 3 timeboxes
  • 36. how timeboxing works 20 mins 40 mins 60 mins 80 mins 100 mins 120 mins final clean sketcHes refineD visual wire- DesiGn evaluate frames tHinkinG Determine rouGH app wire- evaluate content frames Brain- storm evaluate BiG iDeas
  • 37. practicemakespermanent
  • 38. HiGHer why timeboxing works flow anXiety cHannel diagram from flow: the psychology of optimal experience by mihaly csikszentmihalyiCHALLENGES Brain- evaluate Determine storm app BiG iDeas content reaD BoreDom cHallenGelow low SKILLS HiGHer
  • 39. HiGHer why timeboxing works visual DesiGn flow anXiety cHannel diagram from flow: the psychology of optimal experience by mihaly csikszentmihalyi rouGH evaluate refineD wireframes wire- framesCHALLENGES Brain- evaluate Determine storm app BiG iDeas content reaD BoreDom cHallenGelow low SKILLS HiGHer
  • 40. the more time you provide yourself during a brainstorm, the less likely you’ll be able to focus.BrainstorminG tip #3 !
  • 41. timeboxing +brainstormingmethodsusing new and unusual brainstorming methodsin timeboxes prompts novel ideas
  • 42. mindmappingvisualizing connections betweenseemingly disparate pieces of information
  • 43. sean Baker, pictoric, and lenny vella, ’peeps creative / challenge: free association / time limit: 60 min
  • 44. sean Baker, pictoric, and lenny vella, ’peeps creative / challenge: free association / time limit: 60 min
  • 45. wordlistingan alternate type of mind mapwith more structure and faster results
  • 46. mark notermann / challenge: out of Gamut / time limit: 60 min
  • 47. mark notermann / challenge: out of Gamut / time limit: 60 min
  • 48. pictureassociationcollaging together found imagesto spark new design ideas
  • 49. Jarred elrod / challenge: never tear us apart / time limit: 60 min
  • 50. brutethinkforcing connections between your areaof focus and a totally unrelated word
  • 51. matt mcelvogue, frog design / sketched this last time i presented this talk
  • 52. ideainversiontaking an idea and envisioningits exact opposite—this isn’t easy!
  • 53. Jessica thrasher / challenge: opposites attract / time limit: 60 min
  • 54. freeformsketchingdrawing pictures, words, and layout ideasin an free-form, associative way
  • 55. meta newhouse, newhouse Design / challenge: one line logo / time limit: 30 min
  • 56. meta newhouse, newhouse Design / challenge: one line logo / time limit: 30 min
  • 57. roleplayingact out how a product, service, or eventwould influence consumer behavior
  • 58. Donnie Dinch, meg Doyle, claire kohler, mark notermann / challenge: touch screen of Deaf rock / time limit: 60 min
  • 59. deconstructiontear apart the bits and pieces that make up anexisting design, then quickly reassemble them
  • 60. David sherwin / challenge: i’m feeling really, really lucky / time limit: 60 min
  • 61. future-castingremove all reality constraints, working backwardfrom what’s impossible to what’s possible
  • 62. mark notermann / challenge: future-casting / time limit: 60 min
  • 63. 10x10sketching in one hour at least one hundred doodles,which are then analyzed for novel ideas
  • 64. David sherwin / challenge: 10x10 / time limit: 60 min
  • 65. By setting impossible goals, you’re more likely to create ideas that are truly unexpected.BrainstorminG tip #4 !
  • 66. 30 daysin 30 minutesa method for learning to timebox as a teamthree timeboxes: 8 minutes ideation / 2 minutes critiqueone person is “the client,” everyone else designs
  • 67. Donnie Dinch, meg Doyle, claire kohler, mark notermann / challenge: storybook ending / time limit: 30 min
  • 68. Donnie Dinch, meg Doyle, claire kohler, mark notermann / challenge: storybook ending / time limit: 30 min
  • 69. better ideas faster Connect existing ideas to discover better ones1 2 3 4 syntHesis
  • 70. ideaclusteringgroup and merge ideas, seeing which onesenhance the others around them
  • 71. scamperSubstitute somethingCombine it with something elseAdapt something to itModify or magnify itPut it to some other useEliminate somethingReverse or rearrange it—alex osborn & Bob eberle
  • 72. Don’t fall in love with your first ideas. act like you’re speed dating until you run out of time.BrainstorminG tip #5 !
  • 73. better ideas fasterbest practices
  • 74. Capture big ideas with simple tools first. as the fidelity of an idea increases, you’re not brainstorming. you’re executing a design.almost a year of post-it notesfrom Dawn lozzi’s desk atfrog design—can you guesshow many are here?
  • 75. Keep a toolkit for yourdaily sketching needs.all you need is a pencil andan eraser, but a sharpie or twodoesn’t hurt…this toolkit is from leah Buley at adaptive path.the blue pencil can be used for reference sketching,then photocopied without showing up. the red andwarm gray markers are good for highlights.
  • 76. Express your ideas in waysthat travel beyond the page.sing, dance, paint, act—use motionto create new perspectives on plainold words and pictures.Designer scott scheff and i created a 30-second commercial for a fictionalrecord store in nyc—with a flip HD camera and a glue-huffing puppet oD’ingwhile listening to the pixies’ “wave of mutilation.” Deadline: 30 minutes.
  • 77. Write it, then draw it. (Or vice versa.)Get it all down. pictures hold more information—andpossible interpretations—than anything ever said out loud.graphic facilitation by emily chang / 2591901494 share + remix cc on flickr
  • 78. Sketch like a designer, not like an artist. you can sketch a comp in a matter of a minute or two that adequately expresses any design idea. (not the execution!)Designer Jake rae created this sketch in afew minutes for a in-class challenge. is anyother information necessary to convey whatthe execution would require?
  • 79. partingthoughts
  • 80. intuitiondeepenswith practice
  • 81. intuition doesn’tcome fromrote repetition
  • 82. intuitionfuels greatdesign
  • 83. “plans are no substitute for the real thing… Process is a means to an end. our purpose is to create.” —mark rolston, frog design
  • 84. Questions?David sherwindksherwin@msn.com@changeorderslides for this talkwill be posted tochangeorderblog.comCreative Workshopis out november 2010from How Design pressBetter ideas faster | ©2010 David sherwinall rights reserved.