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Game
           changers


           rethinking innovation
                   with peter fisk
genius
   works
VUCA WORLD




genius
   works
Volatile
       Uncertain
           Complex
       Ambiguous
genius
   works
Vibrant
           UnREAL
           Crazy
           Astounding


genius
   works
What’s the game?
           Who is changing it?



genius
   works
Gaga




genius
   works
genius
           Touch
   works
Provoke




genius        theGeniusWorks.com
   works
Bilbao




genius       theGeniusWorks.com
   works
genius
   works
           Unusual
Surprise




genius       theGeniusWorks.com
   works
Winners




genius
 genius
   works
    works
genius
           LOSERS
   works
genius
   works
Here’s to tHe crazy ones ...
  “Times of turbulence are the most
The misfits. The rebels.
The troublemakers.
  exciting times ... because
The round pegs in the square holes.
The ones who see things differently.
  everything changes”
They're not fond of rules.
And they have no respect for the status quo.

You can praise them, disagree with them,
quote them, disbelieve them,
glorify or vilify them.

About the only thing you can't do is
ignore them.
Because they change things.




                                               theGeniusWorks.com
genius
   works
iPod
                                                         born in a
                                                         recession
                                                           2001

                                        MTV
                                       born in a
                                       recession
                                        1981
                          Microsoft
                           born in a
                           recession
                            1975
                HP
              born in a
              recession
    GE
  born in a
               1929
  recession
   1876


                                               theGeniusWorks.com
genius
   works
Innovation is a about
           making the best ideas
           happen successfully



genius
   works
PARADOX




genius
   works
RELEVANCE




genius
   works
genius
           IDEAS
   works
CONTENT




genius
   works
PARTNERS




genius
   works
NETWORKS




genius
   works
RELATIONSHIPS
       More CAPABLE




genius
   works
HUMAN




genius
   works
CO-creating




CROWDSOURCED
CO-creating




Co-Created
genius
           PERSONAL
   works
EXPERIENCES




genius
   works
Who are the innovators
             of today’s world?



genius
   works
Gamechangers - Innovations That Makes Life Better
WHEN TECHNOLOGY GETS OUT OF THE WAY




genius
   works
genius
   works
Innovation is ultimately
           about making people’s
                lives better



genius
   works
see tHings differently …

                     Customer
                      broader
                       view

                     Business
                     Business
                      narrow
                      narrow
                       view
                       view




  Business                       Customer




             … tHink different tHings
                                    © GeniusWorks
A+F, selling clothes?




genius
   works
… selling sex
genius
   works
ZAPPOS, SELLING SHOES?




genius
   works
genius
   works
           … delivering Happiness
How do they
            innovate?



genius
   works
Business Innovation
1. Business model                                 5. Product performance
   how the enterprise makes                          basic features, performance and functionality
   money
           2. Networking                                         6. Product system
              enterprise’s structure/                               extended system that surrounds an offering
              value chain
                                                                              7. Service
                                                                                 how you service your customers


 Finance                     Process               Offering                               Delivery
 Business     Networking     Enabling   Core       Product       Product       Service    Channel   Brand    Customer
 model                       process    process    performance   system                                      experience



                                                                       8. Channel
                                                                          how you connect your offerings
3. Enabling process                                                       to your customers
    assembled capabilities
                                                                                         9. Brand
                                                                                            how you express your offering’s
                 4. Core process                                                            benefit to customers
                   proprietary processes
                   that add value
                                                                           10. Customer experience how
                                                                            you create an overall
                                                                            experience for customers
Where we focused

 Finance                  Process              Offering                          Delivery
 Business    Networking   Enabling   Core      Product       Product   Service   Channel   Brand   Customer
 model                    process    process   performance   system                                experience



   Volume of innovation efforts
   Last 10 years
What impact it made
 Finance                   Process             Offering                          Delivery
 Business    Networking   Enabling   Core      Product       Product   Service   Channel   Brand   Customer
 model                    process    process   performance   system                                experience


    Cumulative value creation
    Last 10 years
CO-creating




IDEAS UNLIMITED
CO-creating




IDEAS UNLIMITED
ACCLELERATED Innovation
Welcome to the
              Innolab



genius
   works
future.space   design.studio   impact.zone
Exploring the possibilities
 future.space




                   1.   Opportunity maps
                   2.   Future scenarios
                   3.   Customer insights
                   4.   Parallel worlds
                   5.   Ideas generation

genius
   works
Future stretch




                 © GeniusWorks
genius
   works
genius
   works
deeper INSIGHTS



                         Energisers
“Aspirations”                                  “Distinguishers”
                Surprising people memorably


                        Enablers
    “Wants”                                    “Differentiators”
                Enabling people to do more


                         Essentials
    “Needs”                                    “Must Dos”
                 Delivering what is expected
genius
   works
genius
   works
future.space   design.studio   impact.zone
design.studio
 future.space    Creating and shaping concepts




                 Outputs include
                    1. Context framing
                    2. Disruptive creation
                    3. Creative fusion
                    4. Character design
                    5. Concept evaluation

genius
   works
Creative Fusions
genius
   works
genius
   works
Business models
genius
   works
genius
   works
future.space   design.studio   impact.zone
Turning the best ideas into profits
 future.space
 impact.zone



                Outputs include
                   1. Story development
                   2. Value propositions
                   3. Dramatising delivery
                   4. Content management
                   5. Enabling performance

genius
   works
VALUE CREATION
      Actual profits of previous years

      Estimated profits of future years

      Adjusted profits of future years
      (discounted for uncertainty)


 (more accurately, we consider
 the “economic” profit, which
 takes into the cost of capital)




                                          Economic “value” is the sum
                                           of the likely future profits




              Previous             This                                   Future
               years               year                                   years
genius
   works
genius
   works
ENABLING MORE




            Brand as an   Brand as an
 Scripted      educator   entertainer   Unscripted
 delivery                                delivery
             Brand as a   Brand as a
                 guide    coach




                     Active
                   experience
genius
   works
genius
   works
GEEK SQUAD JETPACK




genius
   works
genius
   works
You are the innovator …
            The gamechanger …
             Making life better


genius
   works
it’s about you




genius
   works
Inspire
genius      theGeniusWorks.com
   works
theGeniusWorks.com
genius
   works
1


genius
           Have purpose
   works
2


genius
           open your mind
   works
3


genius
           Steal Ideas
   works
4


           Have A sense of purpose
genius
                 BEWARE VOICES
   works
5


genius
           smart ‘n simple
   works
6


genius
           play jazz
   works
7


genius
           Be a little crazy
   works
peterfisk@peterfisk.com
           www.theGeniusWorks.com
genius     @geniusworks
   works   +44 7834483830

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