Presentation to LIM College on Start-Ups
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Presentation to LIM College on Start-Ups

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A presentation on how to prepare a business plan for a Venture Backed Start-Up.

A presentation on how to prepare a business plan for a Venture Backed Start-Up.

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  • Innovation Capital

Presentation to LIM College on Start-Ups Presentation Transcript

  • 1. Launching A New Venture: Successful Elements of a Business Plan By David J. Freschman Adjunct Professor – MBA program LIM College, NYC Managing Principal of Innovation Capital Advisors, LLC. MNGT 702 – Launching New Ventures Textbook – New Venture Creation: Entrepreneurship for the 21 st Century/ 8 th Edition By: Jeffry A. Timmons and Stephen Spinelli
  • 2. Elements of a Venture Backed Business Plan
    • Executive Summary
    • The Industry and the Company
    • Product(s) or service(s) Offered
    • Market Research
    • The Economics of the Business
    • Marketing and Distribution Strategy
    • Product & Service Development
    • Manufacturing and Operations Plan
    • Management Team
    • The Financial Plan
    • The Company Offering
    • Appendices
    Innovation Capital Advisors, LLC. | David J. Freschman
  • 3. Executive Summary
    • Grab the investors attention by describing a compelling business opportunity
    • Identify a need or opportunity being addressed in a large and growing market
    • Present a business that will solve a problem, or take advantage of that opportunity
    • Demonstrate that you have the know-how and the team to start and grow a company successfully.
    • Example of a Executive Summary Layout
      • Description of the Business Concept and the Business
      • Opportunity
      • Target Market
      • Competitive Advantages and Value Proposition
      • Projections
      • Economic, Profitability, and Exit Opportunity
      • Management Team
      • The Deal
    Innovation Capital Advisors, LLC. | David J. Freschman
  • 4. The Industry and the Company
    • Explain the type of industry you are entering
    • Identify if the industry is a mature, growing or declining
    • Describe the company and the business model
    Innovation Capital Advisors, LLC. | David J. Freschman
  • 5. Product(s) or Service(s) Offered
    • Describe the company’s product(s) or servicing offerings
    • Describe the feature and benefits
    Innovation Capital Advisors, LLC. | David J. Freschman
  • 6. Market Research and Analysis
    • Identify customer profile. Determine why the customer will purchase your product or service, how much they will buy at what price.
      • Include list of existing customers, if any
    • Cleary define the Market Size and Trends
    • Discuss Competition, Value Proposition and why the customer will buy your product or service versus the competition
    Innovation Capital Advisors, LLC. | David J. Freschman
  • 7. The Economics of the Business
    • What is the company’s Gross and Operating Margins
    • Identify Profit Potential and Sustainability
    • Identify what are your Fixed, Variable, Semi-variable Costs
    • Calculate how many months to breakeven
    • Calculate how many months to reach positive cash flow
    Innovation Capital Advisors, LLC. | David J. Freschman
  • 8. Marketing & Distribution Strategy
    • Define overall marketing and distribution strategy. How will the company increase brand awareness of their product and service, and how will they company convey their benefits?
      • Pricing
      • Sales Tactics
      • Service and Warranty Policies
      • Advertising and Promotion
      • Distribution
      • Sales Force
    Innovation Capital Advisors, LLC. | David J. Freschman
  • 9. Product & Service Development
    • Development Timeline and Task List
    • Identify potential risk and challenges
    • Product Improvement and New Products
    • Expenses
    • Proprietary Concerns
    Innovation Capital Advisors, LLC. | David J. Freschman
  • 10. Manufacturing and Operations Plan
    • Operating Plan
    • Geographical Location
    • Facilities and Maintenance
    • Strategy and Plans
    • Regulatory and Legal Issues
    Innovation Capital Advisors, LLC. | David J. Freschman
  • 11. Management Team
    • Discuss what relevant experience each person brings to the business and be specific.
    • Outline the type of key managerial experience you want and how you plan to recruit that person.
    • Key management and compensation layout:
      • Key Management Personnel (CEO, CTO etc.)
      • Management Compensation and Ownership
      • Other Investors
      • Employment and Other Agreements and Stock Option and Bonus Plans
      • Board of Directors
      • Other Shareholders, Rights, and Restrictions
      • Supporting Professional Advisors and Services
    Innovation Capital Advisors, LLC. | David J. Freschman
  • 12. The Financial Plan
    • Actual Income Statements and Balance Sheet
    • Projected Income Statements
    • Projected Balance Sheets
    • Projected Cash Flow Analysis
    • Breakeven Chart and Calculation
    • Cost Control
    Innovation Capital Advisors, LLC. | David J. Freschman
  • 13. Proposed Company Offering
    • Desired Financing
    • Offering
    • Capitalization
    • Use of Funds
    • Investor’s Return
    Innovation Capital Advisors, LLC. | David J. Freschman
  • 14. Appendices
    • Purpose
      • Supporting documents used to enhance your business proposal.
    • Includes
      • Photographs of product, equipment, facilities, etc.
      • Copyright/Trademark Documents
      • Legal Agreements
      • Marketing Materials
      • Research and or Studies
      • Operation Schedules
      • Organizational Charts
      • Job Descriptions
      • Resumes
      • Additional Financial Documentation
    Innovation Capital Advisors, LLC. | David J. Freschman