Creativity@Work
für Wissensarbeit
auf der Basis von Web 2.0

         Reinhard Willfort
           Graz, 6.9.2007
Inhalt
     neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.ne...
neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovatio...
Herausforderung Wissensarbeit
     neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova...
ca. 32% der Wissensarbeit hat mit
      “Wissensentwicklung“ zu tun!
     neurovation.net.neurovation.net.neurovation.net....
für
      Beispiele f r kreative
      Wissensarbeit
     neurovation.net.neurovation.net.neurovation.net.neurovation.net....
Zielsetzung des
     Forschungsprojekts “Neurovation“
     neurovation.net.neurovation.net.neurovation.net.neurovation.net...
Die Idee zu Neurovation
     neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.n...
Relevante Fragestellungen
     neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation...
Hintergrund zu Neurovation
     neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovatio...
für
      Anforderungen f r “Toolbox“
     neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net...
1. Stufe: Entwicklung eines
                   Kreativitätstools
      modulares Kreativit tstools
     neurovation.net.ne...
Veröffentlichung
      2. Stufe: Ver ffentlichung der
      Ergebnisse
     neurovation.net.neurovation.net.neurovation.ne...
3. Stufe: Integration
      nachhaltiger Trends
     neurovation.net.neurovation.net.neurovation.net.neurovation.net.neuro...
“User
generated
Ideas“
Ideas“
     neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova...
Unsere Vision…
     neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurov...
Ergebnis: Serviceorientierte
      Innovationsplattform
     neurovation.net.neurovation.net.neurovation.net.neurovation.n...
Aktuelle Services
     neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neu...
Demnächst
      Demn chst Online:
     neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neu...
Herausforderungen in der
      Entwicklung
     neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovatio...
Offline Service: Neurocard
     neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovatio...
Das Neurovation Team
     neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net....
neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovatio...
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I-KNOW 07: Creativity@Work

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I-KNOW 07: Creativity@Work

  1. 1. Creativity@Work für Wissensarbeit auf der Basis von Web 2.0 Reinhard Willfort Graz, 6.9.2007
  2. 2. Inhalt neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova Was versteht man unter Wissensarbeit? Welche Rolle hat Kreativität in der Wissensarbeit? Wie kann Web 2.0 Kreativität und Innovation unterstützen? Beispiel Neurovation.net Neurovation.net vation. powered © Neurovation 2007 2 by ISN
  3. 3. neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova „Der Wertzuwachs entsteht heute aus der »Produktivität« und der »Innovation« Beide bedeuten die Anwendung von Wissen auf die Arbeit.“ (Peter Drucker) powered © Neurovation 2007 3 by ISN
  4. 4. Herausforderung Wissensarbeit neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova Creative Knowledge Work Blue Collar Work White Collar Work (kreative Wissensarbeit) ? Task 1 Task 2 Task 3 Task 4 Task 1 Task 2 Task 3 Task 4 ? RT Task 3 RT Task 3 Task 2 Task 2 ? ? ? Task 4 Task 4 ? RT RT ? Task 1 Task 1 RT RT ? RT = Routinetätigkeit powered © Neurovation 2007 4 by ISN
  5. 5. ca. 32% der Wissensarbeit hat mit “Wissensentwicklung“ zu tun! neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova Quelle: APOSDLE Konsortium, Workplace Learning Study 2006 www.aposdle.org powered © Neurovation 2007 5 by ISN
  6. 6. für Beispiele f r kreative Wissensarbeit neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova „Welcher Name steigert die Verkaufsfähigkeit unseres neuen Produktes?“ Welche Themen sollen im nächsten Newsletter vorkommen? „Wie können wir unser Studienangebot für Studenten attraktiver machen?“ „Wie sehen Mobilfunk- Anwendungen für junge Menschen Mobilfunk- aus?“ „Wie soll mein nächster Vortragstitel lauten? … powered © Neurovation 2007 6 by ISN
  7. 7. Zielsetzung des Forschungsprojekts “Neurovation“ neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova Wie kann Kreativität optimal am Wissensarbeitsplatz unterstützt werden? powered © Neurovation 2007 7 by ISN
  8. 8. Die Idee zu Neurovation neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova Vernetzung von Neurowissenschaften und Neurowissenschaften Innovation Innovation zu mit dem Ziel Creativity@Work zu unterstützen powered © Neurovation 2007 8 by ISN
  9. 9. Relevante Fragestellungen neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova Ideen entstehen im Kopf, aber wie funktioniert das eigentlich? Wie kann man kreative Prozesse beim Menschen fördern und methodisch unterstützen? Welche Elemente und Interventionen sollte eine zeitgemäße, humanorientierte Kreativitätsmethode beinhalten? Bildung eines interdisziplinären Forschungs- und Entwicklungs- Forschungs- Entwicklungs- Teams unter Einbindung potenzieller Anwendungspartner powered © Neurovation 2007 9 by ISN
  10. 10. Hintergrund zu Neurovation neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova powered © Neurovation 2007 10 by ISN
  11. 11. für Anforderungen f r “Toolbox“ neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova Strukturierungshilfe für den Arbeitsablauf des Wissensarbeiters Unterstü Kreativitä Fokus: Unterstützung von Kreativität am Arbeitsplatz fü Abbau von Barrieren für kreative Arbeit und Verbesserung des Innovationsklimas im Unternehmen Kreativitä Kreativität und Innovation sollen zur DAUEREINRICHTUNG in Unternehmen werden powered © Neurovation 2007 11 by ISN
  12. 12. 1. Stufe: Entwicklung eines Kreativitätstools modulares Kreativit tstools neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova Interviews mit unterschiedlichen Akteuren aus den Creative Industries Tests und Seminare mit insgesamt 68 Personen aus 35 unterschiedlichen Unternehmen powered © Neurovation 2007 12 by ISN
  13. 13. Veröffentlichung 2. Stufe: Ver ffentlichung der Ergebnisse neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova ISBN: 978-3-8322-6028-6 powered © Neurovation 2007 13 by ISN
  14. 14. 3. Stufe: Integration nachhaltiger Trends neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova „Open Innovation“: Auflösung des traditionellen Rollenverständnisses in Innovationsprozessen ☺ Erhöhung der Interaktivität aller Akteure „Mass-Customization“: Jedem Kunden sein individuell Mass-Customization“: gestaltetes Produkt ☺ Kunde will selbst an der Lösung mitwirken! Web- Web-based Services nehmen zu: Webbrowser wird zur Universal- Universal- Schnittstelle für individuell abgestimmte Knowledge-Services Knowledge- Web 2.0 und Communities als Enabler für Open Innovation! *) Der Begriff „Open Innovation“ kommt von Chesbrough, H. W. (2003): Open Innovation. The New Imperative for Creating and Profiting from Technology, Boston: Harvard Business School Press powered © Neurovation 2007 14 by ISN
  15. 15. “User generated Ideas“ Ideas“ neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova (Dion Hinchcliffe) powered © Neurovation 2007 15 by ISN
  16. 16. Unsere Vision… neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova Begründung der weltweit bedeutendsten Plattform zum Thema Innovation powered © Neurovation 2007 16 by ISN
  17. 17. Ergebnis: Serviceorientierte Innovationsplattform neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova © Neurovation 2007 www.neurovation.net 17 powered by ISN
  18. 18. Aktuelle Services neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova Innovation Community ☺ Bearbeitung kreativer Aufgaben mittels „kollektiver kreativer Intelligenz“ ☺ Bewertung und Kommentare ☺ Suche nach Ideen und Aufgabenstellungen ☺ … Ideengenerator ☺ Schnelle Entwicklung „kleiner Ideen“ als Einzelpersonen Rasche Verbreitung powered © Neurovation 2007 18 by ISN
  19. 19. Demnächst Demn chst Online: neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova Kreativitätstest ☺ Wie kreativ bin ich? Persönliche Ideenmanagement Umgebung ☺ Kontinuierliches Arbeiten an meinen Ideen ☺ Bildung verteilter aber vertrauter kreativer Teams Verwertung von Ideen ☺ Shop: Für Ideen die mehrfach verwendbar sind ☺ Auktion: Exklusive Verwertung (ev. Schutzrecht von Bedeutung) ☺ „Neuro“ als virtuelle Währung Neuro“ … powered © Neurovation 2007 19 by ISN
  20. 20. Herausforderungen in der Entwicklung neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova Web 2.0 Design für Use Cases ☺ Social Software entsteht in enger Zusammenarbeit mit Social Community ☺ Wer ist die Zielgruppe? ☺ Förderung der Selbstverbreitung Start mit Basisfunktionalität und ständige Weiterentwicklung mit der Innovation Community Sicherheit und Vertrauen in die Lösung powered © Neurovation 2007 20 by ISN
  21. 21. Offline Service: Neurocard neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova powered © Neurovation 2007 21 by ISN
  22. 22. Das Neurovation Team neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova Neuroscience Team Web Team ☺ Creativity Expert Mathias B. ☺ Web Designer Fleur J. ☺ Contributor Nadja K. ☺ Web Guru Peter P. ☺ Creativity Expert Andreas F. ☺ Web Guru Thomas P. ☺ Contributor Klaus F. ☺ Contributor Andreas R. ☺ Contributor Patricia L. ☺ Contributor Patrick H. ☺ Contributor Olivia W. Editor Team ☺ Contributor Awar U. ☺ Knowledge Expert Tobias L. ☺ Developer Christian V. ☺ Services Expert Alexander St. ☺ Developer Erwin P. ☺ Innovation Expert Anna Maria K. ☺ Developer Patrick F. ☺ Contributor Conny C. ☺ Contributor Elisabeth E. ☺ Webservice Expert Oliver V. ☺ Innovation Expert Reinhard W. powered © Neurovation 2007 22 by ISN
  23. 23. neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurovation.net.neurova „Es gibt nichts stärkeres als eine Idee, deren Zeit gekommen ist“ (Victor Hugo) Dr. Reinhard Willfort Neurovation GmbH ISN – Innovation Service Network GmbH brain @ neurovation . net reinhard . willfort @ innovation . at Tel.: +43.664.2298410 Tel.: +43.316.919229 www.neurovation.net www.innovation.at powered © Neurovation 2007 23 by ISN
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