Smarbles presentation - Startup Weekend Groningen

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Smarbles presentation - Startup Weekend Groningen

  1. 1. beyond the playground
  2. 2. problem
  3. 3. what if?
  4. 4. solution
  5. 5. mobile marbleonline meets offline
  6. 6. local schoolyard > global playground smart marbles with NFC
  7. 7. Businessmodel Deskresearch Data model Fieldresearch achievementsInterviews Engineerings Design(Intertoys,  Toys  Toys,  ToyRus,  De   (IdenBty,  mobile  app,  packaging) conceptregenboog,  C1000/Jumbo,  teachers  elementary  school,   Marblesbusinessgi=strader,  Pezy) Prototype (html  5  demo)
  8. 8. showtime
  9. 9. packaging
  10. 10. mobile app
  11. 11. reader
  12. 12. live demo
  13. 13. marketing
  14. 14. proven market
  15. 15. History HypeThrill Collectables Gaming value propositionsOnline Outdoors Social Worldwide Competition
  16. 16. target market KIDS 6-12 years old
  17. 17. (grand)Parents Kids Supermarkets customer segments Chips Brands Fastfood Chains
  18. 18. competition
  19. 19. monetization
  20. 20. Supermarket giveaway revenue streamsRetail sales Sponsored tournament
  21. 21. Production of the smarblesNFC Chip cost structure Marketing Building the & sales platform
  22. 22. supermarkt giveaway ce Collectable Marketing Event ns normally results in 3-4% extra turnover for supermarket orExtra turnover for supermarket = 36 millionCost 20 million Marbles @ 10 cents = 2 million ed Profit for Smarbles = 20% = €400.000
  23. 23. Gatherproductionpartners Determine lowest possible costprice what’s nextFurther engineer Find launching the marbles customer Build the platform
  24. 24. team ‘Rolling  Stones’Erik Huisman Rosemarijn Konter Mark Ekkers Ralph Steenbergen Aldert Greydanus TeamSmarbles@gmail.com

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