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Pontdamis 15052012-bert celis

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Avondsessie voor de pont d'amis op 15.05.2012

Avondsessie voor de pont d'amis op 15.05.2012

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  • 1. Pont d‟Amis 15.05.2012 Bert Celis Innovation Management Consultant Innovatiecentrum Limburg bert.celis@innovatiecentrum.be© Innovatiecentrum Limburg vzw
  • 2. Personalia• Technische en economische achtergrond• 10 jaar Philips in diverse functies.• Bijna 5 jaar Innovatieadviseur bij Innovatiecentrum Limburg © Innovatiecentrum Limburg vzw
  • 3. Innovatiecentrum in alle provincies ... “There is nothing more expensive than missed opportunities.”INNOVATIECENTRUM LIMBURGKempische steenweg 305 (RCH2)3500 HasseltTel: 011 29 20 96 © Innovatiecentrum Limburg vzw
  • 4. Innovatiecentrum Limburg Opdracht De innovatiekracht van de Limburgse bedrijven vergroten• Hoe? • Sensibilisering en Informatie • Netwerking • Begeleiding m.b.t. Innovatie • Advisering• Wat? • Confidentiële, onafhankelijke en kosteloze dienstverlening• Team • 5 innovatieadviseurs met relevante ervaring uit bedrijfswereld• Ondersteuning • Gedragen door beroepsorganisaties en werkgeversfederaties • Initiatief van het IWT, in samenwerking met Vlaamse Overheid © Innovatiecentrum Limburg vzw
  • 5. Innovatiecentrum Limburg:Diensten en producten (1)1. Innovatieaudit: 2. verbeter uw innovatieslagkracht Ideeëngeneratie, brainst ormsessies3. Business Modelling 4. Seminaries: Innovatieschool, ontbijtsessies,... © Innovatiecentrum Limburg vzw
  • 6. Innovatiecentrum Limburg:Diensten en producten (2) 5. Partnermatching 6. IP advies7. Advies m.b.t financiering: 8. Begeleiding bijsubsidies en fiscale maatregelen aanvraag subsidies © Innovatiecentrum Limburg vzw
  • 7. Innovatiecentrum Limburg vzw ( ) ( ) ( )LRM LSA Delta+ Metes Visys P & V Elektrotechniek Veiling Haspengouw © Innovatiecentrum Limburg vzw
  • 8. 4 Misunderstandings about innovation1) INNOVATION IS ABOUT NEW PRODUCTS2) INNOVATION IS ABOUT PRODUCTS3) INNOVATION IS SMTH YOU BETTER DO YOURSELF4) EVERYONE IS DOING INNOVATION © Innovatiecentrum Limburg vzw
  • 9. Is thisInnovation? © Innovatiecentrum Limburg vzw
  • 10. What isInnovation? © Innovatiecentrum Limburg vzw
  • 11. INNOVATION = K3KENNIS KUNDE KASSAKNOWLEDGE SKILLS CASH © Innovatiecentrum Limburg vzw © studio 100
  • 12. “Everyone whos ever taken a shower hasan idea. Its the person who gets out ofthe shower, dries off and does somethingabout it who makes a difference.“ -Nolan Bushnell (Atari) © Innovatiecentrum Limburg vzw
  • 13. Types of Innovation:Product- and Procesinnovation © Innovatiecentrum Limburg vzw
  • 14. Types of Innovation:Business model innovation Auto Toys Club © Innovatiecentrum Limburg vzw
  • 15. Types of Innovation:Business model innovation © Innovatiecentrum Limburg vzw
  • 16. Types of Innovation:Innovation by design and experience © Innovatiecentrum Limburg vzw
  • 17. Innovation does not always have tobe RADICAL…… Innovation can be INCREMENTAL – Incremental = regular & small changes… – Consumer Behaviour is not getting disturbed. – Example: new design, new options, face-lift cars, new colors, etc. © Innovatiecentrum Limburg vzw
  • 18. Necessity to innovate © Innovatiecentrum Limburg vzw
  • 19. How to start with innovation ?Some practical tips • Out-of-the-box thinking • Importance of MARKET FOCUS • Innovation Strategy • Company culture • Look for cooperations and partners © Innovatiecentrum Limburg vzw
  • 20. „Out-of-the-Box‟ thinking © Innovatiecentrum Limburg vzw
  • 21. © Innovatiecentrum Limburg vzw
  • 22. Logical thinking (98%) Creative thinking (2%) When you always do what you’ve always doneyou will always get what you have always got !! (Einstein) • Observing • Associative thinking • Power of imagination • Suspended judgement • Think in alternatives © Innovatiecentrum Limburg vzw
  • 23. Uitstel van oordeel Film http://www.youtube.com/watch?v=LRdebJrwn2s © Innovatiecentrum Limburg vzw
  • 24. Observing http://www.youtube.com/watch?v=47LCLoidJh4 © Innovatiecentrum Limburg vzw
  • 25. How to start with innovation ?Some practical tips • Out-of-the-box thinking • Importance of MARKET FOCUS • Innovationstrategy • Company culture • Look for cooperations and partners © Innovatiecentrum Limburg vzw
  • 26. Zoom in op uw klant en spot kansen voor nieuwe diensten  IntroductieDoes your customer want what you offer ?“80% of the companies believe that they provide asuperior proposition. Only 8% of the customersagree.” © Innovatiecentrum Limburg vzw 26 [Bain & Company, Closing the delivery gap, 2005] Foto: http://www.copyblogger.com/copywriting-offers/© Copyright Innovatiecentrum 2009 - All rights reserved
  • 27. “Customers often value how they interact with theirsuppliers as much as or more than what theyactually buy.” © Innovatiecentrum Limburg vzw 27 [Vandenbosch M. & Dawar N., MIT Sloan Management Review, 2002] Foto: http://www.copyblogger.com/copywriting-offers/© Copyright Innovatiecentrum 2009 - All rights reserved
  • 28. Market Focus © Innovatiecentrum Limburg vzw
  • 29. Early growth of high tech start-ups andexperience of founding teams © Innovatiecentrum Limburg vzw
  • 30. How to start with innovation ?Some practical tips • Out-of-the-box thinking • Importance of MARKET FOCUS • Innovation strategy • Company culture • Look for cooperations and partners © Innovatiecentrum Limburg vzw
  • 31. Strategy ? © Innovatiecentrum Limburg vzw
  • 32. Strategy = yellow brick slide to successhttp://www.youtube.com/watch?v=EdlBnJYz6bY © Innovatiecentrum Limburg vzw
  • 33. Blue Ocean Strategy © Innovatiecentrum Limburg vzw © Chan Kim en Renée Mauborgn
  • 34. Example of strategy Canvas: video gaming © Innovatiecentrum Limburg vzw
  • 35. Message Be UNIQUE © Innovatiecentrum Limburg vzw
  • 36. How to start with innovation ?Some practical tips • Out-of-the-box thinking • Importance of MARKET FOCUS • Innovationstrategy • Company culture • Look for cooperations and partners © Innovatiecentrum Limburg vzw
  • 37. The Chief?Innovatie is … The freak? R&D?Who will bringinnovation? © Innovatiecentrum Limburg vzw Creative ones?
  • 38. EVERYONE !!! Creativity of the Team ! © Innovatiecentrum Limburg vzw
  • 39. HR and Company CultureExample of SERENDIPITY © Innovatiecentrum Limburg vzw
  • 40. Tips & Tricks• Feedback naar werknemers• Belastingsvrije Innovatiepremie• “Fungehalte”• Bluebulb (ideeën bijhouden)• RISICO nemen => toelaten en belonen Falen NIET afstraffen => leermoment! “Promoot kwetsbaarheid” © Innovatiecentrum Limburg vzw
  • 41. Hoe begin je aan Innovatie?Enkele praktische tips • Out-of-the-box denken • Belang van marktgerichtheid • Innovatiestrategie • Bedrijfscultuur • Zoek naar samenwerkingsverbanden © Innovatiecentrum Limburg vzw
  • 42. Innovative Coöperations Senseo (Sara Lee & Philips) RTLS Forklifts - Logis (Opglabbeek) & Essensium (Leuven): Verhaaltjes vertellen 2.0 Klimaatplafonds - Rofix en van Nokia & Sesamstraat Jansen Finishings © Innovatiecentrum Limburg vzw
  • 43. I wish you lots of Inspiration and Innovation © Innovatiecentrum Limburg vzw
  • 44. Afsluiter © Innovatiecentrum Limburg vzw
  • 45. BOODSCHAP EXPERIMENTEER ! WEES EARLY ADOPTER ! © Innovatiecentrum Limburg vzw
  • 46. Questions? © Innovatiecentrum Limburg vzw