Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010

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Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010

  1. 1. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT SOCIAL MEDIA STRATEGY Telecom Hall of Fame Luncheon Lecture 7th Annual Telecommunications Forum Ottawa, November 9, 2010 Deborah Day Digital and Social Media Strategist Innovate By Day Copyright Innovate By Day, Reproduction is forbidden unless authorized. All rights reserved.
  2. 2. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT video
  3. 3. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT CHOICE VOICE COMMUNICATION CONNECTIONS COMMUNITY The time of the Individual
  4. 4. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT Find them in their space Listen
  5. 5. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT Social Networks
  6. 6. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT 24 hours of video / minute 200,000,000 blogs 90,000,000 tweets / day 1,000,000,000 content shares / day
  7. 7. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT Information Overload
  8. 8. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT Unprecedented Access to Information
  9. 9. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT
  10. 10. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT Decisions
  11. 11. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT I can be fast but maybe I’ll make mistakes I can be right but it may take too long How can I can be fast and right? The Decision Maker’s Dilemma
  12. 12. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT “More data will be created in the next four years than in the history of the planet.” Mark Hurd June, 2009
  13. 13. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT How do we help people decide to buy from us?
  14. 14. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT Relevancy
  15. 15. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT Recommendations The Most Trusted Form of Advertising
  16. 16. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT Recommendations: The Most Trusted Form of Advertising
  17. 17. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT 5 Proven Strategies for B2B Social Media Marketing IDG Enterprise: B2B Social Media Marketing Series, Mashable 1. Generate Leads 2. Create a Specialized Community 3. Improve SEO 4. Be a Knowledge Source 5. Strengthen a Campaign
  18. 18. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT “Community users spend 54% more than non-community users.” Ebay 2006
  19. 19. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT 10 Reasons To Engage with Twitter 1. It EMPOWERS your customers 2. PERCEPTIONS can be dangerous 3. Ability to instantly clear up rumours 4. You can bare witness to your product/service in real time 5. It offers INSTANT feedback 6. It shows FIRST-HAND how your message is being received 7. It shows the customer that you CARE to engage 8. People want to know that someone is LISTENING 9. Consumers know more about the product than we do 10. It is ENGAGING and REWARDING
  20. 20. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT More Monthly Visitors comScoreSeptember2010
  21. 21. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT Spending More Time comScore September2010
  22. 22. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT Viewing More Pages comScore September2010
  23. 23. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT New Tool Company Pages
  24. 24. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT 78% of decisions made through peer to peer interaction
  25. 25. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT Recommendation Marketing Platform Help people make fast, confident decisions to do business with you Help your customers bring you more customers
  26. 26. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT Customer Insights Relevant &Targeted Marketing Sales Force ProductivityNext-Gen Lead Gen Campaign Measurement SOCIAL MEDIA TOOLS
  27. 27. innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10 STRATEGIZE • ENVISION • IMPLEMENT Thank you. Listen Engage Embrace

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