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Moods of Norway
 

Moods of Norway

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Innlegg på konferansen Fjordane frå bre til hav 2012

Innlegg på konferansen Fjordane frå bre til hav 2012

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http://bretilhav.no 85
http://www.innovasjonnorge.no 7
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    Moods of Norway Moods of Norway Presentation Transcript

    • Ei internasjonal merkevaremed hovedkontor i FAGRE STRYN
    • moods of norwayNorwegian (clothing) conceptthat combines products with atouch of norwegianhistory, culture and traditions
    • Marked situation Global players Competitive markets/Retail chains Strong brand names Few other Norwegian brands
    • Identitets paraply Moods - stemninger …of Norway – detaljer/historie Videreutvikling av nye moods
    • Underwear
    • RetailStryn - Hollywood
    • Update 200 stores in Norway 120 stores in 7 countries 13 Flagship stores 150 Employees Signed by CAA (Creative Artist Agency) Harvard Business School case 290 million (2011) in sales Goal: To have more fun
    • Utvikling i omsetningNOK millioner 350 300 250 200 150 100 50 0 2003 2004 2005 2006 2007 2008 2009 2010 2011
    • ”Ordsky” av assosiasjoner til Moods Of Norway15.02.2012 61
    • KommunikasjonSosiale Medier Lifestyle / Events
    • Bill Murray Justin TimberlakeBack Street Boys Kelly Clarkson Natasha Bedingsfield Perry Ferrell
    • Robert Post Tommy HilfigerAmanda Righetti Efren Ramirez Cisco Adler Pussycat Dolls
    • Tommy Lee A-Ha
    • VIDARE FRAMOVER BYGGE ORGANISASJON VEKSE I UTLANDET EGEN RETAIL FOKUS PÅ NYE PRODUKTER/VAREGRUPPER