Trends in Tourism and Outdoors                      Walldorf, 08. Juni 2011  Hamburg, 30. Mai 2012
From the society of obligation to LOHAS-Culture1950s und 60s                    1970s und 80s                End 1990sSoci...
Industrial Biography: 3 Phases                          23                             60    Childhood and Youth        Wo...
How we will live in the future:From 3-phase-biographies to 6-phase biographies                                            ...
Future of society: Indindividual lifestylesclass, social class, milieu, lifestyle                                         ...
Inbetweens> Entering job sphere and family life through contingency> Oscilating between different part time jobs and ties ...
Forecasts 2020:2,9 Mio. Inbetweens
Latte-Macchiato-Families – urban Hedonists with kids> Modern, urban-lifestyle (Starbucks, Pizzaservice, Cocktailbar) plus ...
Forecast 2020:2,6 Mio. Latte-Macchiato-People
Tribal Family 2.0: Increasing       share of people in the U.S.       and in western europe are       living in more-gener...
Very-Important-Baby-Families (VIBS) –Megaproject Child> Child-focused> Heavily investing into the future of child and fami...
Forecast 2020:2,4 Millionen VIB-Parents
Super-Daddy – family orientated men> Family life, based on true partnership> Fragmented Careers> Big Picture: Sucess in jo...
Forecast 2020:3,8 Mio. Super-Daddys
Greyhopper – Have fun with 71> independent, autonomy seeking> responsibility> Seniority and spiritual and physical challen...
Forecast 2020:6,1 Mio. Greyhopper
We are switching from                 knee-breeches to modern                 outdoor-cultureHiking in Baiersbronn as it w...
Outdoor-Kitchen, Design-Fireplaces: artepuro From Campingground-Amusement to noble Highend-Lifestyle
Neo-Nature and Fashion: A big Hype in the USA: „Beglam, live green!“www.myecoself.blogspot.com,www.prettybynature.com,www....
Nature as rooms of deceleration                   >> In contrast to one-                     dimensional everyday life    ...
Natur as Outdoor-Cocooning: „Being outdoors athome“>> Nature is becoming a place to be AND a Livingroom.   That means in t...
Learning from Nature, enjoying Nature
Glamping, Camping 2.0
Urban Camping as work of art
Tipis and Bohemian Bivouacs
Re-Discovering Nature
Spirituality and Luxury
Mental Journey
Holidays as religious adventure
Adventure - Tourism - Medicine - Well being
Wellness Camping, Family Wellness
Pilgrimage in the mud
The future of traveling
Vielen Dank!Besuchen Sie uns:Institut für Trend- und Zukunftsforschung (ITZ)Heidelberg und Hamburgwww.zukunftpassiert.deAl...
Institute für Trend- und Zukunftsforschung (IZT)
Institute für Trend- und Zukunftsforschung (IZT)
Institute für Trend- und Zukunftsforschung (IZT)
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Institute für Trend- und Zukunftsforschung (IZT)

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Institute für Trend- und Zukunftsforschung (IZT)

  1. 1. Trends in Tourism and Outdoors Walldorf, 08. Juni 2011 Hamburg, 30. Mai 2012
  2. 2. From the society of obligation to LOHAS-Culture1950s und 60s 1970s und 80s End 1990sSociety of Hedonism LOHASobligationdiligence lust experienceobligation transformation achievement transformation engagementfamily me friendshipdevoutness material spiritualityfidelity eros authenticityutility fun nature
  3. 3. Industrial Biography: 3 Phases 23 60 Childhood and Youth Working- and Familylife Retirement Family
  4. 4. How we will live in the future:From 3-phase-biographies to 6-phase biographies Job 3 Job 2 Job 1 Childhood Youth Adolescence Rush Hour Second Breakup Wisdom Family 1 Family 2 Family 3 23 60
  5. 5. Future of society: Indindividual lifestylesclass, social class, milieu, lifestyle +social differentiation multidimensional two-dimensional (social values one-dimensional-hierarchich (top vs. bottom) lifestyles social milieus classes on/ zati caste uali ivid ization estate Ind ern d mo – traditional society 1950s 1980s 2000 2020
  6. 6. Inbetweens> Entering job sphere and family life through contingency> Oscilating between different part time jobs and ties and friendships> Prolonged job-entering (labs, temporary jobs, project work, freelancer)> Permanent social and geografical mobility
  7. 7. Forecasts 2020:2,9 Mio. Inbetweens
  8. 8. Latte-Macchiato-Families – urban Hedonists with kids> Modern, urban-lifestyle (Starbucks, Pizzaservice, Cocktailbar) plus family life> Relatively young families, decision for family and urban lifestyle> Amenities of big citys (mobility, culture, advanced consumerism)> Unconventionel, alternative, but no consumer rebels> Enviromentally conscious, high affinity to modern technology> Focus on quality and design
  9. 9. Forecast 2020:2,6 Mio. Latte-Macchiato-People
  10. 10. Tribal Family 2.0: Increasing share of people in the U.S. and in western europe are living in more-generational families30 % 24,7 20 16,7 10 0 1940 1950 1960 1970 1980 2090 2000 2009
  11. 11. Very-Important-Baby-Families (VIBS) –Megaproject Child> Child-focused> Heavily investing into the future of child and family> Well established in job and society> Child as follow-up project of establishment in job, planned child> High standard of formal education, educated class: Bildungsbürger
  12. 12. Forecast 2020:2,4 Millionen VIB-Parents
  13. 13. Super-Daddy – family orientated men> Family life, based on true partnership> Fragmented Careers> Big Picture: Sucess in job, happiness, sharing quality time with children, sound family life, individual self-fulfillment – daily feeling of excessive demands
  14. 14. Forecast 2020:3,8 Mio. Super-Daddys
  15. 15. Greyhopper – Have fun with 71> independent, autonomy seeking> responsibility> Seniority and spiritual and physical challenges are no antagonists> Second upraise
  16. 16. Forecast 2020:6,1 Mio. Greyhopper
  17. 17. We are switching from knee-breeches to modern outdoor-cultureHiking in Baiersbronn as it was conceived inthe 70s: Nature is a postcard
  18. 18. Outdoor-Kitchen, Design-Fireplaces: artepuro From Campingground-Amusement to noble Highend-Lifestyle
  19. 19. Neo-Nature and Fashion: A big Hype in the USA: „Beglam, live green!“www.myecoself.blogspot.com,www.prettybynature.com,www.greenmystyle.com,http://stylesavestheworld.blogspot.com,http://thegreenlifestyle.blogspot.com,http://hautenature.blogspot.com
  20. 20. Nature as rooms of deceleration >> In contrast to one- dimensional everyday life >> Share of people between 20- to 29-years who prefer hiking has doubled in the last 2 years
  21. 21. Natur as Outdoor-Cocooning: „Being outdoors athome“>> Nature is becoming a place to be AND a Livingroom. That means in the mass culture of the 21. century: We want to get into contact with nature in the same way as we are putting on our slippers.>> Western Europe: revenues outdoor-articles: 5,5 billion euro.>> Jack Wolfskin: Revenues in europe: 304 million euros, tripled 3 years.
  22. 22. Learning from Nature, enjoying Nature
  23. 23. Glamping, Camping 2.0
  24. 24. Urban Camping as work of art
  25. 25. Tipis and Bohemian Bivouacs
  26. 26. Re-Discovering Nature
  27. 27. Spirituality and Luxury
  28. 28. Mental Journey
  29. 29. Holidays as religious adventure
  30. 30. Adventure - Tourism - Medicine - Well being
  31. 31. Wellness Camping, Family Wellness
  32. 32. Pilgrimage in the mud
  33. 33. The future of traveling
  34. 34. Vielen Dank!Besuchen Sie uns:Institut für Trend- und Zukunftsforschung (ITZ)Heidelberg und Hamburgwww.zukunftpassiert.deAlter Wall 24-3620457 HamburgTelefon +49 (0)40 3344152 20

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