In 2007 there were 14,090 travel and tourism businesses in Norway. These had a turnover of NOK 85 billion.
159,400 employees in travel and tourism (132,000 man-years), 6.6 percent of employment in mainland Norway
Our Objective ”Innovation Norway’s objective is to promote private- and socio-economic profitable business development throughout the country and to release the commercial opportunities of the districts and regions by encouraging innovation, internationalisation and profile-building.”
An international organisation OFFICES IN EVERY COUNTY OFFICES IN MORE THAN 30 COUNTRIES
We prioritise nine sectors Culture and experience Culture and experience Energy and environ-ment Health ICT Agriculture Tourism Oil and gas Maritime Marine 13
Our vision Our target “In 2015 Norway has a sustainable travel and tourism industry that attracts explorers with an interest in nature that seek accessible and powerful experiences in magnificent scenery” Increased profitability Increased quality of experiences Foto: CH/Innovation Norway
The coast and coastal culture Arctic Norway Mountains and wilderness Four experience areas used in marketing Fjord and mountain landscapes Foto: Terje Rakke/Nordic Life, Anders Gjengedal, Bjørn Jørgensen/Innovation Norway
C.H./Innovation Norway Terje Rakke/Nordic Life/Innovasjon Norge Fjords,mountains and wilderness are crucial factors in attracting tourists to Norway in summer
Fill Norwegian nature with meaningful content – adapted to the target groups
The target group: From nature enthusiasts to 'explorers'
Challenges Short, delimited seasons Fragmented sales and marketing work Numerous small units with limited resources Low degree of refining Few professional investors/capital resources
Marketing/sales: From traditional to innovative Bolder communication Focus on experiences and dreams Coordinate marketing and sales From market to segment Web 2.0 and social media 26 Illustration: Istockphoto.com
Product development and innovation: From supplier perspective to customer perspective Stimulate customer-driven innovation in experiences and thematic products Support processes for destination development Amass expertise in experience development Work with quality assurance of travel products Work for a more distinct differentiation in Norwegian travel and tourism Stimulate sustainability 27 Photo: CH/Nils-Erik Bjørnholt/Johan Wildhagen/Terje Rakke/Nordic Life/Innovation Norway
Visitnorway.com as call to action – The Design Element
Press & PR-results International media Media coverage 2009: 22.414 press contacts 999 journalists on presstrips 6.474 articles 282 TV-programmes/reports 120 radio-prog/reports Value NOK 366 mill. (ex TV&Radio)
"The Video on the site is phenomenal. We actually were planning to go to Sweden, and I went to Visitsweden.com, and their site didn't really get me that excited. Sorry Sweden..Norway has a better website.
"I visited Norway in July 2010, and used this website to plan part of my trip, so I can say it definitely achieves its goal! ” "Much better then www.visitsweden.com :-)”
Visiting Sweden next week. This site convinced me to spend a few days in Norway. Would consider another trip to Norway.
It's an amazing website, I have to say... the most comprehensive guide for visiting any country I have ever seen. even better than the lonely planet guide!
I think the website is vibrant in design and incredibly useful for content. I've used it to plan my trip to Norway, and think it is among the best tourist websites I have ever visited.
To be honest, I probably wouldn't be visiting Norway if not for this website. You guys seduced me
New App! How many of you have a travel application on your iPhone or Android phone?
The funding model 2010 Funding from the business sector 0 25-50% 50-75% 75-100% Government funding 100% 50-75% 25-50% 0-25% Profile= The Norway brand Destinations/ experience Bookable Products/ joint advertising Products= The individual players' bookable products. IN can pay for brand elements
Audun Pettersen E-post: firstname.lastname@example.org Tlf: +47 907 75 521 Forbruker: www.visitnorway.com Bransje: www.innovasjonnorge.no/reiseliv youtube.com/visitnorwaycom w twitter.com/visitnorway Takk for oppmerksomheten!