14 20121127 the norwegian seafood council mr. bjorn erik stabell
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14 20121127 the norwegian seafood council mr. bjorn erik stabell

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14 20121127 the norwegian seafood council mr. bjorn erik stabell 14 20121127 the norwegian seafood council mr. bjorn erik stabell Presentation Transcript

  • THE NORWEGIAN SEAFOOD COUNCIL1. General presentation of NSC and Norwegian seafood2. Our Common challenge in winning the world for seafood
  • NORWEGIAN SEAFOOD33 million meals of Norwegian seafood - every day!
  • THE NORWEGIAN SEAFOOD COUNCIL
  • NSC market Norwegian seafood on behalf of the seafood industry
  • • Established in 1991• Formed into a limited company in 2005• Owned by the Norwegian Ministry of Fisheries and Coastal Affairs• The General Assembly is formed by the Minister for Fisheries and Coastal Affairs• The Board of Directors comprises representatives from the seafood industry• NSC is financed by the seafood industry through market fees levied on all exports of Norwegian seafood• Budget 2012: NOK 414 million, 56 employees
  • NSC AROUND THE WORLD Tromsø Stockholm Moscow Paris Hamburg Madrid Milan Boston Lisbon Beijing Tokyo Singapore Rio de Janeiro
  • AREAS OF OPERATIONSMarketing Market information Communication
  • VISIONNSC shall win the world over to Norwegian seafood
  • OBJECTIVENSC shall strengthen the value of Norwegian seafood
  • OUR COMMON TASKWinning the world for seafood
  • 1. INSPIRE THE GLOBAL CONSUMERS TO EATMORE SEAFOOD
  • 2. ORIGIN MAKES THE (SEAFOOD) WORLDBETTER
  • 3. RAISE AWARENESS TO SEAFOOD IN TRADEAND AMONG EXTERNAL STAKEHOLDERS