Widgets, Folksonomies, Mashups and Syndication

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What do these terms mean and are they important to me? How can tools with names like Twitter, Delicious, Facebook, Wiki, Blog, Vlog, TalkShoe and Ning provide serious advances in business and personal productivity, creativity and innovation? Can't I just ignore the buzz?

Find out what web 2.0 is about and how serious the movement is in Paul's interesting and informative discussion. If you miss this set of disruptive innovations, it's going to be difficult to catch up.

Paul Schumann is a futurist and an innovation consultant. He is the president and co-founder of Glocal Vantage Inc. (GVI)

He has been a technologist and technology manager in the semiconductor industry (IBM), internal entrepreneur (IBM), cultural change agent (IBM), and consultant (Technology Futures and Glocal Vantage). With 49 years of professional experience, Paul is still excited about learning, and sharing what he is learning.

He is the founder, past president, and member of the board of the Central Texas Chapter of the World Future Society . Paul is a member of the advisory boards of the Marketing Research Association and ACC’s Center for Community-based and Nonprofit Organizations. He is also involved with Texas Forums and Extreme Democracy. He is the creator and director of the Insights – Intelligence – Innovation Collaborative (In3C).

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Widgets, Folksonomies, Mashups and Syndication

  1. 1. Paul Schumann
  2. 2. Outline  Introduction  Web 2.0  Examples  Web 2.0 Users  Web 2.0 Taxonomy  Getting started  Future of web 2.0  Resources Paul Schumann 2
  3. 3. Web 2.0 (The Machine is Us/ing Us) Paul Schumann 3
  4. 4. Folksonomy (Delicious) Paul Schumann 4
  5. 5. Mashups Paul Schumann 5
  6. 6. Blogs Paul Schumann 6
  7. 7. Microblogs (Twitter) Paul Schumann 7
  8. 8. TweetDeck Paul Schumann 8
  9. 9. Twitter’s Growth Paul Schumann 9
  10. 10. Blog Search (Technorati) Paul Schumann 10
  11. 11. Syndication (RSS) Paul Schumann 11
  12. 12. Facebook Paul Schumann 12
  13. 13. Wiki Paul Schumann 13
  14. 14. Vlog Paul Schumann 14
  15. 15. TalkShoe Paul Schumann 15
  16. 16. Ning Paul Schumann 16
  17. 17. Central Texas Chapter of the World Future Society Paul Schumann 17
  18. 18. Widgets (Gadgets) Paul Schumann 18
  19. 19. Drivers  Technology  Social  XML  Openness  RSS  Collaboration  Open software  Community  Broadband  Political  Demographics  Transparency  Youth  Democracy  Geography  Economic  Ecology  Globalization  Interconnectedness  Coase & Smith  Big systemic problems Paul Schumann 19
  20. 20. Communication Book Many Newspaper Web 2.0 (Mass) Web site TV Conversation Polling Individual Letter Survey (Few) E-Mail Texting Individual Many (Few) (Mass) Paul Schumann 20
  21. 21. Social Technographics Source: Groundswell Paul Schumann 21
  22. 22. Social Technographics Profile Online US Adults Inactive Spectators Collectors Joiners Critics Creators 0% 10% 20% 30% 40% 50% Source: Groundswell Paul Schumann 22
  23. 23. Web 2.0 Taxonomy  Applications  Processes  Tools  Platforms Paul Schumann 23
  24. 24. Getting Started  Personal/Professional  Use Twitter  Get a RSS reader  Get a Facebook or LinkedIn page  Business  Set up an internal Twitter system  Set up a Market Intelligence System Paul Schumann 24
  25. 25. Market Intelligence System (Data Collection) Book Web marks RSS Feed Browsing Manager Key Bogs & Review & RSS Reader RSS Feed Web Pages Selection Relevant Content Noise Blog /Web Keyword Content RSS Feed Selection Analysis Research Report Personal Report Contact Subscribe RSS Feed Glocal Vantage, Inc. 25
  26. 26. Market Intelligence System (Data Evaluation/Organization) Tag & Rate Content Ask & Ask & Answer Answer Questions Relevant Content Questions Knowledge Blog & Insight Discuss Dialog & Rate & Synthesize & Conver Report Report sation Summarize & Report Blog & Abstract & Discuss Provide Access Glocal Vantage, Inc. 26
  27. 27. Future  Present: Personal (text, pictures, audio, video)  Moving to: Business, nonprofits and government  Future: Data Paul Schumann 27
  28. 28.  “Most of all, we need to preserve the absolute unpredictably and total improbability of our connected minds. That way we can keep open all the options, as we have in the past.”  Lewis Thomas, 1973 Paul Schumann 28
  29. 29. Resources  Groundswell: Winning in a World Transformed by Social Technologies, Charlene Li & Josh Bernoff, Harvard Business Press, 2008  Wikinomics: How Mass Collaboration Changes Everything, Don Tapscott & Anthony Williams, Portfolio, 2006  The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations, Ori Brafman & Rod Beckstrom, Portfolio, 2006  Blogs, Wikis, Podcasts and Other Powerful Tools for Classroom, Will Richardson, Corwin Press, 2006  Extreme Democracy, Mitch Radcliffe & Jon Lebkowsky, Extreme Democracy, 2004  Smart Mobs: The Next Social Revolution, Howard Rheingold, Basic Books, 2002 Paul Schumann 29
  30. 30. Paul Schumann  Glocal Vantage Inc, PO Box 161475, Austin, TX 78716  512.632.6586  paul.schumann@glocalvantage.com  http://www.glocalvantage.com  http://incollaboration.ning.com  http://www.twitter.com/innovant2003  Twibe: http://www.twitter.com/groups/future  #future  Want to go further? Contact me… Paul Schumann 30
  31. 31. This work is licensed under the Creative Commons Attribution license. You may distribute, remix, tweak, and build upon this work, even commercially, as long as you credit me for the original creation as Paul Schumann, Glocal Vantage Inc, www.glocalvantage.com.

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