The Wave of the Future Understanding the Present Paul Schumann Glocal Vantage Inc.

Agenda Introduction Principles Effects Present & Future Applications Conclusion References Glocal Vantage Inc.

Introduction

Principles

Effects

Present & Future

Applications

Conclusion

References

Agenda Introduction Principles Effects Present & Future Applications Conclusion References Glocal Vantage Inc.

Introduction

Principles

Effects

Present & Future

Applications

Conclusion

References

Marshall McLuhan Glocal Vantage Inc. 1911 - 1980

The Wave Glocal Vantage Inc. Hokusai … the wave of the future…the wave of the future…the wave of the future…the wave of the future… Attributed to Howard Hughes in “The Aviator”

Agenda Introduction References Principles Effects Present & Future Applications Conclusion Glocal Vantage Inc.

Introduction

References

Principles

Effects

Present & Future

Applications

Conclusion

Principles All technologies are extensions of us All media technologies are extensions of our senses When our senses evolved, we had no technology Any new media technology upsets the balance of our senses A change in the balance of our senses alters our perception of “reality” We have experienced four “realities” Glocal Vantage Inc.

All technologies are extensions of us

All media technologies are extensions of our senses

When our senses evolved, we had no technology

Any new media technology upsets the balance of our senses

A change in the balance of our senses alters our perception of “reality”

We have experienced four “realities”

Principles All technologies are extensions of us All media technologies are extensions of our senses When our senses evolved, we had no technology Any new media technology upsets the balance of our senses A change in the balance of our senses alters our perception of “reality” We have experienced four “realities” Glocal Vantage Inc. The medium is the message. Marshall McLuhan

All technologies are extensions of us

All media technologies are extensions of our senses

When our senses evolved, we had no technology

Any new media technology upsets the balance of our senses

A change in the balance of our senses alters our perception of “reality”

We have experienced four “realities”

Other Concepts The content of the new medium is old medium Hot & cool media Figure & ground Glocal Vantage Inc.

The content of the new medium is old medium

Hot & cool media

Figure & ground

Principles All technologies are extensions of us All media technologies are extensions of our senses When our senses evolved, we had no technology Any new media technology upsets the balance of our senses A change in the balance of our senses alters our perception of “reality” We have experienced four “realities” Glocal Vantage Inc.

All technologies are extensions of us

All media technologies are extensions of our senses

When our senses evolved, we had no technology

Any new media technology upsets the balance of our senses

A change in the balance of our senses alters our perception of “reality”

We have experienced four “realities”

Technology Glocal Vantage Inc.

Principles All technologies are extensions of us All media technologies are extensions of our senses When our senses evolved, we had no technology Any new media technology upsets the balance of our senses A change in the balance of our senses alters our perception of “reality” We have experienced four “realities” Glocal Vantage Inc.

All technologies are extensions of us

All media technologies are extensions of our senses

When our senses evolved, we had no technology

Any new media technology upsets the balance of our senses

A change in the balance of our senses alters our perception of “reality”

We have experienced four “realities”

Senses Glocal Vantage Inc. Hearing Sight Smell Taste Touch Human

Homunculus Glocal Vantage Inc. Source: www.visualsunlimited.com Homunculus model showing what the human body might look if proportioned to the extent of sensory areas of the brain.

Principles All technologies are extensions of us All media technologies are extensions of our senses When our senses evolved, we had no technology Any new media technology upsets the balance of our senses A change in the balance of our senses alters our perception of “reality” We have experienced four “realities” Glocal Vantage Inc.

All technologies are extensions of us

All media technologies are extensions of our senses

When our senses evolved, we had no technology

Any new media technology upsets the balance of our senses

A change in the balance of our senses alters our perception of “reality”

We have experienced four “realities”

Cycle of Change Glocal Vantage Inc. We invent a new media technology The new media technology alters our sense ratios The altered sense ratio alters our perception The altered perception changes the way we think With a new way of thinking we create new models of reality New models of reality give rise to new inventions We shape our tools and tools shape us. McLuhan

Principles All technologies are extensions of us All media technologies are extensions of our senses When our senses evolved, we had no technology Any new media technology upsets the balance of our senses A change in the balance of our senses alters our perception of “reality” We have experienced four “realities” Glocal Vantage Inc.

All technologies are extensions of us

All media technologies are extensions of our senses

When our senses evolved, we had no technology

Any new media technology upsets the balance of our senses

A change in the balance of our senses alters our perception of “reality”

We have experienced four “realities”

Five Epochs of Communication Glocal Vantage Inc. Primitive Tribal Literate Proto Literate Post Literate 160,000 bce 4,000 bce 2,000 bce 1850 ce

Agenda Introduction References Principles Effects Present & Future Applications Conclusion Glocal Vantage Inc.

Introduction

References

Principles

Effects

Present & Future

Applications

Conclusion

Effects (Literate) Fragmentation Logic Linear time Perspective space Hierarchies Cause & Effect Intellectual property Standardization Mass market Loss of memory Subconscious Nations Glocal Vantage Inc.

Fragmentation

Logic

Linear time

Perspective space

Hierarchies

Cause & Effect

Intellectual property

Standardization

Mass market

Loss of memory

Subconscious

Nations

Perspective Space Glocal Vantage Inc.

Effects Fragmentation Logic Linear time Perspective space Hierarchies Cause & Effect Intellectual property Standardization Mass market Loss of memory Subconscious Nations Glocal Vantage Inc. The Four Causes of Reality First cause: Material Second cause: Formal Third cause: Efficient Fourth cause: Purpose Aristotle

Fragmentation

Logic

Linear time

Perspective space

Hierarchies

Cause & Effect

Intellectual property

Standardization

Mass market

Loss of memory

Subconscious

Nations

Agenda Introduction References Principles Effects Present & Future Applications Conclusion Glocal Vantage Inc.

Introduction

References

Principles

Effects

Present & Future

Applications

Conclusion

Present & Future Decentralization Involvement Being Centricity Mimesis Boundlessness Simultaneity Indeterminacy Fields Glocal Vantage Inc. Enhancement Obsolescence Retrieval Reversal Tetrads

Decentralization

Involvement

Being

Centricity

Mimesis

Boundlessness

Simultaneity

Indeterminacy

Fields

Standing Waves Glocal Vantage Inc.

Spontaneous Standing Wave Patterns Glocal Vantage Inc.

Agenda Introduction References Principles Effects Present & Future Applications Conclusion Glocal Vantage Inc.

Introduction

References

Principles

Effects

Present & Future

Applications

Conclusion

Applications Advertising Governance Software development Education Innovation Commons World wide web Ecology Glocal Vantage Inc.

Advertising

Governance

Software development

Education

Innovation Commons

World wide web

Ecology

Agenda Introduction References Principles Effects Present & Future Applications Conclusion Glocal Vantage Inc.

Introduction

References

Principles

Effects

Present & Future

Applications

Conclusion

The Wave Glocal Vantage Inc. Hokusai … the wave of the future…the wave of the future…the wave of the future…the wave of the future… Attributed to Howard Hughes in “The Aviator”

Conclusion Awareness Understanding Application Glocal Vantage Inc. This Is The Biggest Driving Force In Your Life Collaboration Community Use the web 2.0 tools

Awareness

Understanding

Application

Agenda Introduction Principles Effects Present & Future Applications Conclusion References Glocal Vantage Inc.

Introduction

Principles

Effects

Present & Future

Applications

Conclusion

References

References The Mechanical Bride: Folklore of Industrial Man, Marshall McLuhan, Beacon Press, 1951 The Gutenberg Galaxy, Marshall McLuhan, University of Toronto Press, 1962 Understanding Media: The Extensions of Man, Marshal McLuhan (McGraw-Hill: 1964; MIT Press: 1994) The Medium is the Massage, Marshall McLuhan & Quentin Fiore, Jerome Agel, 1967 “ The Playboy Interview: Marshall McLuhan”, Playboy, 1969 Culture is Our Business, Marshall McLuhan, Ballantine Books, 1972 Media: The Second God, Tony Schwartz, Random House, 1981 The Alphabet Effect, Robert Logan, William Morrow & Co., 1986 Laws of Media: The New Science, Marshal and Eric McLuhan, University of Toronto Press, 1988 The Global Village, Marshall McLuhan & Bruce Powers, Oxford university Press, 1989 Essential McLuhan, Edited by Eric McLuhan and Frank Zingrone, Basic Books, 1995 The Medium and the Light: Reflections on Religion, Marshall McLuhan, edited by Eric McLuhan & Jacek Szklarek, Stoddart, 1999 McLuhan’s Wake, National Film Board of Canada (video), 2002 The Wave of the Future: From Four Causes to Four Laws, Paul Schumann, http://incollaboration.ning.com/profiles/blogs/the-wave-of-the-future-from Glocal Vantage Inc.

The Mechanical Bride: Folklore of Industrial Man, Marshall McLuhan, Beacon Press, 1951

The Gutenberg Galaxy, Marshall McLuhan, University of Toronto Press, 1962

Understanding Media: The Extensions of Man, Marshal McLuhan (McGraw-Hill: 1964; MIT Press: 1994)

The Medium is the Massage, Marshall McLuhan & Quentin Fiore, Jerome Agel, 1967

“ The Playboy Interview: Marshall McLuhan”, Playboy, 1969

Culture is Our Business, Marshall McLuhan, Ballantine Books, 1972

Media: The Second God, Tony Schwartz, Random House, 1981

The Alphabet Effect, Robert Logan, William Morrow & Co., 1986

Laws of Media: The New Science, Marshal and Eric McLuhan, University of Toronto Press, 1988

The Global Village, Marshall McLuhan & Bruce Powers, Oxford university Press, 1989

Essential McLuhan, Edited by Eric McLuhan and Frank Zingrone, Basic Books, 1995

The Medium and the Light: Reflections on Religion, Marshall McLuhan, edited by Eric McLuhan & Jacek Szklarek, Stoddart, 1999

McLuhan’s Wake, National Film Board of Canada (video), 2002

The Wave of the Future: From Four Causes to Four Laws, Paul Schumann, http://incollaboration.ning.com/profiles/blogs/the-wave-of-the-future-from

Other Sources McLuhan Global Research Network, http://www.mcluhan.ca/ The Media Ecology Association, http://www.media-ecology.org/ The Media Ecologist, Bob Blechman, http://robertkblechman.blogspot.com/ Media Literacy, http://www1.medialiteracy.com/home.jsp McLuhan & Mailer, video, http://video.google.com/videoplay?docid=5470443898801103219&sourceid=searchfeed Media Ecology of Marshall McLuhan, Em griffin & E.J. Park, http://www.afirstlook.com/docs/mediaecology.cfm Marshall McLuhan Audio (4), http://www.ubu.com/sound/mcluhan.html Glocal Vantage Inc.

McLuhan Global Research Network, http://www.mcluhan.ca/

The Media Ecology Association, http://www.media-ecology.org/

The Media Ecologist, Bob Blechman, http://robertkblechman.blogspot.com/

Media Literacy, http://www1.medialiteracy.com/home.jsp

McLuhan & Mailer, video, http://video.google.com/videoplay?docid=5470443898801103219&sourceid=searchfeed

Media Ecology of Marshall McLuhan, Em griffin & E.J. Park, http://www.afirstlook.com/docs/mediaecology.cfm

Marshall McLuhan Audio (4), http://www.ubu.com/sound/mcluhan.html

Paul Schumann Glocal Vantage Inc. PO Box 161475, Austin, TX 78716 512.632.6586 [email_address] Twitter: innovant2003 IM: innovant2003 at Yahoo; [email_address] at Windows Live Skype: paul.schumann Web Sites http://incollaboration.ning.com http://www.glocalvantage.com http://centexwfs.ning.com Glocal Vantage Inc.

Glocal Vantage Inc.

PO Box 161475, Austin, TX 78716

512.632.6586

[email_address]

Twitter: innovant2003

IM: innovant2003 at Yahoo; [email_address] at Windows Live

Skype: paul.schumann

Web Sites

http://incollaboration.ning.com

http://www.glocalvantage.com

http://centexwfs.ning.com

Glocal Vantage Inc. This work is licensed under the Creative Commons Attribution-No Derivative Works 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nd/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Attribution to Paul Schumann, Glocal Vantage, Inc., www.glocalvantage.com.