• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The Wave of the Future: Understanding Marshall McLuhan
 

The Wave of the Future: Understanding Marshall McLuhan

on

  • 5,800 views

This is a summary of Marshall McLuhan's work applied to understanding the past, present and future. It covers - the medium is the message, the medium as content, hot and cool media, our change from a ...

This is a summary of Marshall McLuhan's work applied to understanding the past, present and future. It covers - the medium is the message, the medium as content, hot and cool media, our change from a pre-literate to literate to post literate society, characteristics of the post literate society, and the four laws of media. It will close with a discussion of the wave of the future.

The benefits of understanding this approach are that you:

• Will understand why our present environment is the way that it is
• Gain a greater understanding of the interrelationships of past, present and future.
• Will understand the influence of media on our perception, thinking and actions
• Will gain insight on the long term future.

Paul Schumann is a practicing futurist with expertise in creativity and innovation. He has lived long enough to see forecasts fail and succeed, including some of his own. He had a thirty year career with IBM in three very different arenas - as a technologist and technology manager in semiconductor technology, as an internal entrepreneur creating the first independent business unit within IBM, and as a cultural change agent developing a more creative and innovative culture. Since retiring from IBM he has 19 years of experience in consulting as a business futurist with programs in creativity and innovation. He is the founding president of the Central Texas Chapter of the World Future Society (http://centexwfs.ning.com). And he is the founder of the Insights – Intelligence - Innovation Collaborative (http://incollaboration.ning.com) . He is on the advisory boards of the Marketing Research Association and the Austin Center for Nonprofit and community Based Organizations. More information about Paul can be found on his web site (http://www.glocalvantage.com).

Statistics

Views

Total Views
5,800
Views on SlideShare
5,763
Embed Views
37

Actions

Likes
0
Downloads
119
Comments
0

7 Embeds 37

http://www.slideshare.net 15
http://insights-foresight.blogspot.com 8
https://bbprod.stjohns.edu 6
http://insights-foresight.blogspot.ca 4
http://webcache.googleusercontent.com 2
http://insights-foresight.blogspot.mx 1
http://insights-foresight.blogspot.de 1
More...

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Wave of the Future: Understanding Marshall McLuhan The Wave of the Future: Understanding Marshall McLuhan Presentation Transcript