Substitution Analysis of Market/Marketing Research Methods and Media

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    Substitution Analysis of Market/Marketing Research Methods and Media - Presentation Transcript

    1. Research Industry Methods and Media Substitution Analysis Summary Paul Schumann 6/4/07 Glocal Vantage Inc.
    2. Structure Glocal Vantage Inc. Method Data Mining Quantitative Surveys/Interviews Qualitative Surveys/Interviews Observation Simulation Other Face to Face Print Telephone Audiovisual Internet Computer Other Medium
    3. Methods Substitution Glocal Vantage Inc.
    4. Medium Substitution Glocal Vantage Inc.

    + Paul SchumannPaul Schumann, 10 months ago

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    This a summary of a substitution analysis done of t more

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