Opportunity and Threat Analysis

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A review of the concepts of opportunity and threat analysis

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Opportunity and Threat Analysis

  1. 1. Opportunity/Threat Analysis Business Intelligence Data Flow & SaaS Workshop 4/28 – 4/29/08 Paul Schumann Glocal Vantage, Inc.
  2. 2. Topics <ul><li>Review of Concepts </li></ul><ul><li>Selection & Description of the Market </li></ul><ul><li>Understanding Driving Forces </li></ul><ul><li>Determining Customer Needs </li></ul><ul><li>Forecasting Technology </li></ul><ul><li>Assessing Competition </li></ul><ul><li>Integration </li></ul><ul><li>Next Steps </li></ul>
  3. 3. Topics <ul><li>Review of Concepts </li></ul><ul><li>Selection & Description of the Market </li></ul><ul><li>Understanding Driving Forces </li></ul><ul><li>Determining Customer Needs </li></ul><ul><li>Forecasting Technology </li></ul><ul><li>Assessing Competition </li></ul><ul><li>Integration </li></ul><ul><li>Next Steps </li></ul>
  4. 4. Perspective Strategy Organizational Capability Organizational Capacity Stakeholders Market
  5. 5. Market <ul><li>Elements </li></ul><ul><li>Customers </li></ul><ul><li>Competition </li></ul><ul><li>Technology </li></ul><ul><li>Driving Forces </li></ul><ul><li>Demographic </li></ul><ul><li>Economic </li></ul><ul><li>Technological </li></ul><ul><li>Social </li></ul><ul><li>Political </li></ul><ul><li>Environmental </li></ul>
  6. 6. Market Customers Competitors Technology Social Economic Demographic Technological Opportunity Threat Environmental Political
  7. 7. Market <ul><li>Type </li></ul><ul><li>Horizontal </li></ul><ul><li>Vertical </li></ul><ul><li>Segment </li></ul><ul><li>Elements </li></ul><ul><li>Customers </li></ul><ul><ul><li>Current </li></ul></ul><ul><ul><li>Identified Potential </li></ul></ul><ul><ul><li>Unidentified Potential </li></ul></ul><ul><li>Competition </li></ul><ul><ul><li>Direct </li></ul></ul><ul><ul><li>Indirect </li></ul></ul><ul><ul><li>Structural </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>Embedded </li></ul></ul><ul><ul><li>Supportive </li></ul></ul><ul><ul><li>Enabling </li></ul></ul>
  8. 8. Organization <ul><li>Projects </li></ul><ul><li>Resources </li></ul><ul><ul><li>Capital </li></ul></ul><ul><ul><li>People </li></ul></ul><ul><ul><li>Facilities & Equipment </li></ul></ul><ul><ul><li>Knowledge </li></ul></ul><ul><ul><li>Strategic Relationships </li></ul></ul><ul><li>Culture </li></ul><ul><ul><li>Beliefs </li></ul></ul><ul><ul><li>Values </li></ul></ul><ul><ul><li>Behaviors </li></ul></ul>Strengths/Weaknesses
  9. 9. Stakeholders <ul><li>Stockholders/Owners </li></ul><ul><li>Bankers </li></ul><ul><li>Suppliers </li></ul><ul><li>Employees </li></ul><ul><li>Customers </li></ul><ul><li>Community </li></ul>Hopes/Fears
  10. 10. Strategy <ul><li>Vision </li></ul><ul><li>Mission </li></ul><ul><li>Goals </li></ul><ul><li>Strategies </li></ul><ul><li>Business model </li></ul><ul><li>Value proposition </li></ul><ul><li>Plans </li></ul>Change=Innovation
  11. 11. Innovation Incremental Distinctive Breakthrough Procedure Process Product
  12. 12. Illustrations <ul><li>50 % incremental procedure </li></ul><ul><li>30% breakthrough process </li></ul><ul><li>20% distinctive product </li></ul><ul><li>10% breakthrough procedure </li></ul><ul><li>20% incremental process </li></ul><ul><li>70% distinctive product </li></ul>
  13. 13. Topics <ul><li>Review of Concepts </li></ul><ul><li>Selection & Description of the Market </li></ul><ul><li>Understanding Driving Forces </li></ul><ul><li>Determining Customer Needs </li></ul><ul><li>Forecasting Technology </li></ul><ul><li>Assessing Competition </li></ul><ul><li>Integration </li></ul><ul><li>Next Steps </li></ul>
  14. 14. What is the Market? <ul><li>Horizontal </li></ul><ul><ul><li>Business Intelligence </li></ul></ul><ul><li>Vertical </li></ul><ul><ul><li>Industry </li></ul></ul><ul><ul><li>Country/Region </li></ul></ul><ul><li>Segment </li></ul><ul><ul><li>SaaS Implementation </li></ul></ul><ul><li>Time Frame </li></ul>
  15. 15. Topics <ul><li>Review of Concepts </li></ul><ul><li>Selection & Description of the Market </li></ul><ul><li>Understanding Driving Forces </li></ul><ul><li>Determining Customer Needs </li></ul><ul><li>Forecasting Technology </li></ul><ul><li>Assessing Competition </li></ul><ul><li>Integration </li></ul><ul><li>Next Steps </li></ul>
  16. 16. Driving Forces <ul><li>What are driving forces affecting this market over the time frame: </li></ul><ul><ul><li>Demographic? </li></ul></ul><ul><ul><li>Economic? </li></ul></ul><ul><ul><li>Social? </li></ul></ul><ul><ul><li>Political? </li></ul></ul><ul><ul><li>Technological? </li></ul></ul><ul><ul><li>Environmental? </li></ul></ul><ul><li>What is the importance of each of these driving forces with respect to your product/service? </li></ul>
  17. 17. Topics <ul><li>Review of Concepts </li></ul><ul><li>Selection & Description of the Market </li></ul><ul><li>Understanding Driving Forces </li></ul><ul><li>Determining Customer Needs </li></ul><ul><li>Forecasting Technology </li></ul><ul><li>Assessing Competition </li></ul><ul><li>Integration </li></ul><ul><li>Next Steps </li></ul>
  18. 18. Customers <ul><li>Who are the current customers and what are their needs now? </li></ul><ul><li>Who are the identifiable potential customers and what are their needs now? What would cause them to change to your product/service? </li></ul><ul><li>Who are the unidentifiable customers? Describe their characteristics. What are their present needs? What would cause them to abandon what they are presently doing to change to your product/service? </li></ul><ul><li>Considering the driving forces, how would each of the above change over the time frame? </li></ul>
  19. 19. Market Research <ul><li>Secondary </li></ul><ul><li>Primary </li></ul><ul><ul><li>Qualitative </li></ul></ul><ul><ul><li>Quantitative </li></ul></ul>
  20. 20. Topics <ul><li>Review of Concepts </li></ul><ul><li>Selection & Description of the Market </li></ul><ul><li>Understanding Driving Forces </li></ul><ul><li>Determining Customer Needs </li></ul><ul><li>Forecasting Technology </li></ul><ul><li>Assessing Competition </li></ul><ul><li>Integration </li></ul><ul><li>Next Steps </li></ul>
  21. 21. Technology <ul><li>What are the key embedded technologies now? </li></ul><ul><li>What are the key supportive technologies now? </li></ul><ul><li>What are the key enabling technologies now? </li></ul><ul><li>Considering the driving forces, what changes would occur in the listing of these key technologies? </li></ul><ul><li>What are the current capabilities for these key technologies? </li></ul><ul><li>How will the capabilities of these key technologies change over the time frame? </li></ul><ul><li>Will these new capabilities alter customer needs or create new needs? </li></ul>
  22. 22. Technology Forecasting <ul><li>Trend Extrapolation </li></ul><ul><li>Substitution Analysis </li></ul><ul><li>Expert Opinion </li></ul><ul><li>Integrative </li></ul>
  23. 23. Substitution Analysis Illustration
  24. 24. Topics <ul><li>Review of Concepts </li></ul><ul><li>Selection & Description of the Market </li></ul><ul><li>Understanding Driving Forces </li></ul><ul><li>Determining Customer Needs </li></ul><ul><li>Forecasting Technology </li></ul><ul><li>Assessing Competition </li></ul><ul><li>Integration </li></ul><ul><li>Next Steps </li></ul>
  25. 25. Competition <ul><li>Who are the direct competitors in this market now? What are their strategies? </li></ul><ul><li>Who are the indirect competitors in this market now? What are their strategies? </li></ul><ul><li>Who or what are the structural competitors in this market? What are their strategies? </li></ul><ul><li>How might this change over the time frame? </li></ul><ul><li>Will the forecasted capability of the key technologies alter this competitive landscape? </li></ul>
  26. 26. Topics <ul><li>Review of Concepts </li></ul><ul><li>Selection & Description of the Market </li></ul><ul><li>Understanding Driving Forces </li></ul><ul><li>Determining Customer Needs </li></ul><ul><li>Forecasting Technology </li></ul><ul><li>Assessing Competition </li></ul><ul><li>Integration </li></ul><ul><li>Next Steps </li></ul>
  27. 27. Integration <ul><li>Integrating all of the factors considered – driving forces, customers needs, technological capability and competitive responses – what are the opportunities and threats for the product/service now and over the time frame? </li></ul>
  28. 28. Topics <ul><li>Review of Concepts </li></ul><ul><li>Selection & Description of the Market </li></ul><ul><li>Understanding Driving Forces </li></ul><ul><li>Determining Customer Needs </li></ul><ul><li>Forecasting Technology </li></ul><ul><li>Assessing Competition </li></ul><ul><li>Integration </li></ul><ul><li>Next Steps </li></ul>
  29. 29. Next Steps <ul><li>What information is needed? </li></ul><ul><li>How will it be obtained? </li></ul><ul><li>How will it all be integrated? </li></ul><ul><li>How will the results be presented? </li></ul>

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