Innovation in Corporations: Creative Productivity in a Box

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This presentation covers productivity and creativity in organizations, patterns of change and how that is related to innovation. It also covers the innovation grid, patterns of industrial innovation, an innovation perspective and guidelines for successful intrapreneurship.

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Innovation in Corporations: Creative Productivity in a Box

  1. 1. Innovation in Corporations Productive Creativity in a Box Glocal Vantage, Inc
  2. 2. Outline <ul><li>Background </li></ul><ul><li>Innovation Grid </li></ul><ul><li>Patterns of Industrial Innovation </li></ul><ul><li>Innovation Perspective </li></ul><ul><li>Guidelines for Successful Intrapreneurship </li></ul>Glocal Vantage, Inc
  3. 3. Productivity/Creativity Glocal Vantage, Inc Maturity Revitalization Stagnation Start Up Productivity High Low Creativity Low High
  4. 4. Productivity/Creativity Glocal Vantage, Inc Maturity Revitalization Stagnation Start Up Productivity High Low Creativity Low High
  5. 5. Productivity/Creativity Glocal Vantage, Inc Maturity Revitalization Stagnation Start Up Productivity High Low Creativity Low High
  6. 6. Productivity/Creativity Glocal Vantage, Inc Maturity Revitalization Stagnation Start Up (Start Over) Productivity High Low Creativity Low High
  7. 7. Productivity/Creativity & Innovation Glocal Vantage, Inc Productivity Creativity Innovation
  8. 8. Types of Innovation <ul><li>Nature </li></ul><ul><ul><li>Product </li></ul></ul><ul><ul><li>Process </li></ul></ul><ul><ul><li>Procedure </li></ul></ul><ul><li>Class </li></ul><ul><ul><li>Incremental </li></ul></ul><ul><ul><li>Distinctive </li></ul></ul><ul><ul><li>Breakthrough </li></ul></ul>Glocal Vantage, Inc
  9. 9. Nature of Innovation <ul><li>Product </li></ul><ul><ul><li>Things interacting with things </li></ul></ul><ul><ul><li>Customer function or form </li></ul></ul><ul><li>Process </li></ul><ul><ul><li>People interacting with things </li></ul></ul><ul><ul><li>Way product is developed, produced, distributed, etc. </li></ul></ul><ul><li>Procedure </li></ul><ul><ul><li>People interacting with people </li></ul></ul><ul><ul><li>How products and processes are integrated into the enterprise </li></ul></ul>Glocal Vantage, Inc
  10. 10. Class of Innovation Glocal Vantage, Inc Breakthrough Distinctive Incremental
  11. 11. The S-Curve and Innovation Glocal Vantage, Inc Incremental Time Productivity Incremental Incremental Incremental Distinctive Distinctive Breakthrough
  12. 12. Innovation Grid Glocal Vantage, Inc Product Process Procedure Incremental Distinctive Breakthrough
  13. 13. IBM Austin Cultural Change Program Glocal Vantage, Inc Incremental Distinctive Breakthrough Product Process Procedure
  14. 14. Automotive History <ul><li>Experimenters & Hobbyists </li></ul><ul><li>Search & Learn </li></ul><ul><li>A Car for Everyone </li></ul><ul><li>Living Room on Wheels </li></ul><ul><li>Synthesizing Market Demands </li></ul><ul><li>Life Style on Wheels </li></ul>Glocal Vantage, Inc
  15. 15. Automotive History: Experimenters & Hobbyists Glocal Vantage, Inc Incremental Distinctive Breakthrough Product Process Procedure
  16. 16. Automotive History: Search & Learn Glocal Vantage, Inc Incremental Distinctive Breakthrough Product Process Procedure
  17. 17. Automotive History: A Car for Everyone Glocal Vantage, Inc Incremental Distinctive Breakthrough Product Process Procedure
  18. 18. Automotive History: Living Room on Wheels Glocal Vantage, Inc Incremental Distinctive Breakthrough Product Process Procedure
  19. 19. Automotive History: Synthesizing Market Demands Glocal Vantage, Inc Incremental Distinctive Breakthrough Product Process Procedure
  20. 20. Automotive History: Life Style on Wheels Glocal Vantage, Inc Incremental Distinctive Breakthrough Product Process Procedure
  21. 21. Personal Computer History <ul><li>PC (1970s): Researchers & Hobbyists </li></ul><ul><li>PC (1981-1986): Market Development </li></ul><ul><li>PC (1987-1993): Cloning </li></ul><ul><li>PC (1993-1995): Market Expansion </li></ul><ul><li>PC (1995-?): Windows on the World </li></ul>Glocal Vantage, Inc
  22. 22. PC (1970s): Researchers & Hobbyists Glocal Vantage, Inc Incremental Distinctive Breakthrough Product Process Procedure
  23. 23. PC (1981 - 1986): Market Development Glocal Vantage, Inc Incremental Distinctive Breakthrough Product Process Procedure
  24. 24. PC (1987 - 1993): Cloning Glocal Vantage, Inc Incremental Distinctive Breakthrough Product Process Procedure
  25. 25. PC (1993 - 1995): Market Expansion Glocal Vantage, Inc Incremental Distinctive Breakthrough Product Process Procedure
  26. 26. PC (1995 - ?): Windows on the World Glocal Vantage, Inc Incremental Distinctive Breakthrough Product Process Procedure
  27. 27. Innovation Perspective Glocal Vantage, Inc Market Stakeholders Organization Capability Organization Capacity Strategy
  28. 28. Innovation Perspective Glocal Vantage, Inc Market Stakeholders Organization Capability Organization Capacity Strategy
  29. 29. The Market Glocal Vantage, Inc Customers Competitors Technologies Social Political Economic Demographic Scientific Opportunity Threat
  30. 30. Customers <ul><li>Present Customers </li></ul><ul><li>Identified Potential Customers </li></ul><ul><li>Unidentified Potential Customers </li></ul>Glocal Vantage, Inc
  31. 31. Competition <ul><li>Direct </li></ul><ul><li>Indirect </li></ul><ul><li>Structural </li></ul>Glocal Vantage, Inc
  32. 32. Technology <ul><li>Embedded </li></ul><ul><li>Supportive </li></ul><ul><li>Enabling </li></ul>Glocal Vantage, Inc
  33. 33. Driving Forces for Change Glocal Vantage, Inc Social Political Economic Demographic Scientific Customer Technological Competitive Needs Capabilities Responses
  34. 34. Innovation Perspective Glocal Vantage, Inc Market Stakeholders Organization Capability Organization Capacity Strategy
  35. 35. Stakeholders <ul><li>Stockholders </li></ul><ul><li>Employees </li></ul><ul><li>Customers </li></ul><ul><li>Suppliers </li></ul><ul><li>Strategic Partners </li></ul><ul><li>Communities </li></ul>Glocal Vantage, Inc
  36. 36. Innovation Perspective Glocal Vantage, Inc Market Stakeholders Organization Capability Organization Capacity Strategy
  37. 37. The Organization <ul><li>Projects </li></ul><ul><li>Resources </li></ul><ul><ul><li>Capital </li></ul></ul><ul><ul><li>People </li></ul></ul><ul><ul><li>Strategic Relationships </li></ul></ul><ul><ul><li>Facilities, Equipment and Land </li></ul></ul><ul><ul><li>Knowledge </li></ul></ul><ul><li>Culture </li></ul>Glocal Vantage, Inc
  38. 38. Innovation Perspective Glocal Vantage, Inc Market Stakeholders Organization Capability Organization Capacity Strategy
  39. 39. Strategy <ul><li>Organization Dependent </li></ul><ul><li>Provides Competitive Differentiation </li></ul><ul><li>Way to Capitalize on the Opportunity </li></ul><ul><li>How to Minimize or Avoid Threats </li></ul><ul><li>Effectively Utilizes the Organization </li></ul><ul><li>Satisfies Stakeholders </li></ul>Glocal Vantage, Inc
  40. 40. Strategic Plan <ul><li>Vision </li></ul><ul><li>Mission </li></ul><ul><li>Goals </li></ul><ul><li>Values </li></ul><ul><li>Strategies </li></ul>Glocal Vantage, Inc
  41. 41. IBM Instruments: Strategy Glocal Vantage, Inc Incremental Distinctive Breakthrough Product Process Procedure
  42. 42. IBM Instruments: Technological Capability Glocal Vantage, Inc Incremental Distinctive Breakthrough Product Process Procedure
  43. 43. IBM Instruments: Customer Needs Glocal Vantage, Inc Incremental Distinctive Breakthrough Product Process Procedure
  44. 44. IBM Instruments: Competition Glocal Vantage, Inc Incremental Distinctive Breakthrough Product Process Procedure
  45. 45. IBM Instruments: Opportunity Glocal Vantage, Inc Technology Customers Competition Opportunity Product Process Procedure Incremental Distinctive Breakthrough
  46. 46. IBM Instruments Glocal Vantage, Inc Strategy Opportunity Incremental Distinctive Breakthrough Product Process Procedure Product Process Procedure Incremental Distinctive Breakthrough
  47. 47. Innovation Strategies Glocal Vantage, Inc Customer Needs Existing New Customers Existing New Staying Put Market Development Product Development Diversification
  48. 48. Innovation Strategies Glocal Vantage, Inc Customer Needs Existing New Customers Existing New Staying Put Market Development Product Development Diversification Backward Integration Forward Integration
  49. 49. Guidelines for Strategic Innovation <ul><li>Define the “window of opportunity’ </li></ul><ul><li>Delineate the market </li></ul><ul><li>Delight customers </li></ul><ul><li>Anticipate competition </li></ul><ul><li>Forecast technology </li></ul><ul><li>Appraise resources & capabilities </li></ul><ul><li>Assess stakeholders </li></ul><ul><li>Incorporate the purpose and culture of the enterprise </li></ul>Glocal Vantage, Inc
  50. 50. Glocal Vantage, Inc. <ul><li>PO Box 161475 </li></ul><ul><li>Austin, TX 78716 </li></ul><ul><li>(512) 632-6586 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.glocalvantage.com </li></ul><ul><li>http://incollaboration.com </li></ul><ul><li>Twitter: innovant2003 </li></ul>Glocal Vantage, Inc.
  51. 51. Paul Schumann <ul><li>Futurist and innovation consultant </li></ul><ul><li>Application of web 2.0 to market & strategic intelligence systems </li></ul><ul><li>Web 2.0 tools & technologies </li></ul><ul><li>Application of web 2.0 to democratic processes </li></ul><ul><li>Broad perspectives on the future </li></ul><ul><li>Services </li></ul><ul><ul><li>Strategic market research & technology forecasting </li></ul></ul><ul><ul><li>Intelligence systems consulting </li></ul></ul><ul><ul><li>Seminars, webinars & presentations </li></ul></ul>Glocal Vantage, Inc.
  52. 52. This work is licensed under the Creative Commons Attribution license. You may distribute, remix, tweak, and build upon this work, even commercially, as long as you credit me for the original creation as Paul Schumann, Glocal Vantage Inc, www.glocalvantage.com.

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